9 Winning Employer Brand Marketing Strategies

Posted by & filed under Employer Branding.

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »

6 Steps for Creating the Best Job Postings (with Template)

Posted by & filed under Job Postings.

The best job postings are structured, informative and content-rich. Here’s a job posting template/checklist to best attract, engage and convert candidates: Checklist for Creating the Best Job Postings Feature Video or Image Your hero media (video/image) should be “above the fold” (like in a magazine or newspaper article). This helps your job posting to get… Read more »

10 of the Best Job Descriptions in 2019

Posted by & filed under Job Descriptions.

If you look at the best job descriptions (below) you’ll notice a pattern. Most have: Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them! Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the… Read more »

10 of the Best Job Descriptions in 2018

Posted by & filed under Job Descriptions.

Note: Here is the updated post for best job descriptions of 2019. ——————————————————————————————————————————————————— Here’s a shout-out to 10 of the best job descriptions for 2018. They grab the candidate’s attention and engage them. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! And… Read more »

5 Tips for Creating a Company Career Blog That Recruits For You

Posted by & filed under Recruiting Strategies.

Content has become a proven channel for lead generation and can easily be applied to your recruiting efforts. If your company is thinking about starting a career blog or just creating recruiting content in general, here are some tips you might find helpful:   1. Stay Consistent A key characteristic of any successful blog is… Read more »

How to Recruit Developers & More with Hung Lee

Posted by & filed under Recruiting Strategies.

If you want to get better at recruiting developers (especially in London!), or master content and marketing, you might check out Hung Lee. I first learned about Hung through Ongig’s Google Analytics — I saw that 500+ people had visited Ongig over just a few hours and that they had come from a recruiting blog… Read more »

10 Examples of the Best Job Ads in 2018

Posted by & filed under Job Ads.

Job ads are becoming more creative and dynamic. Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Here are some features we’re seeing in job ads that were hardly used just a few years ago (all of these features are possible through Ongig’s Branded Candidate Experience Software) :… Read more »

3 Examples of “Mini Career Site” Job Descriptions

Posted by & filed under Job Descriptions.

Audra Knight recently recommended you treat your job description like a “mini career site“.  For many employers, more candidates will land on your job pages before they see your front door career page, because they are coming from sources like job boards or LinkedIn. And if they don’t like what they see on your job… Read more »

Best Company Career Sites of 2017 (Vol. 1)

Posted by & filed under Company Career Site.

We got great engagement and feedback from our 20 of the Best Company Career Sites (and Why!) blog piece we did in 2016, so here are some more company career sites that stood out to us recently along with reasons why. It’s not meant to be the be-all, end-all list of the best company career sites…but more… Read more »