This is the complete guide to recruiting microsites. If you want to: Create a more targeted candidate experience Drive more organic traffic Turn more job seekers into applies Then this is the guide for you. Let’s roll. Recruiting Microsite Fundamentals In this section, we’re going to cover the basics of recruiting microsites. What Are Recruiting… Read more »
Posts Tagged:Microsites
9 Winning Employer Brand Marketing Strategies
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »
Creating a New Company Career Site: The Definitive Guide
It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »
The Top 10 Problems TA Leaders Tell Me About
My job is awesome. I chat with talent acquisition leaders most of the day, and then I work with the Ongig team to create software to (hopefully) solve those problems! About a year ago, I started a spreadsheet of the problems TA leaders shared with me. I decided to now share them with you —… Read more »
5 Company Career Site Mistakes To Avoid
Make sure to avoid these 5 common mistakes on your career site — doing so will vastly improve your digital candidate experience: 1) No Category and Location Pages (Candidate Experience) If you could make the job search easier for a candidate, wouldn’t you? You’d be surprised how many companies, large and small, don’t have department and/or location specific… Read more »
These 5 Companies Showcase Microsites for their Work From Home Jobs
If you have work from home jobs, you are leaving money on the table by not showcasing them off your company career page. Check out these stats from Google on candidate searches of work-from-home/virtual jobs: Keyword Daily Searches Monthly Searches work from home jobs 5,400 162,000 work at home jobs 1,324 39,720 remote jobs 396… Read more »
The American Heart Association Leverages Diversity Recruiting Microsites
Great piece on diversity recruiting strategies employed by the American Heart Association (AHA) at SHRM last week. Most of their focus has been on diversity recruiting microsites. Some highlights: Diversity Recruiting Best Practices at AHA Hired a diversity recruiting specialist Built six diversity recruiting microsites focused on diverse candidates, veterans and people with disabilities. Back-linked those sites and… Read more »
Amazon Builds Candidate Experience Content Management System for All Employees to Use
We found a surprising nugget at Amazon.jobs when we did our 20 of the Best Company Career Sites article. They now have an Amazon Candidate Experience microsite and on there was a one-line bullet claiming that Amazon now possesses a home-grown content management system allowing ALL employees to publish content on Amazon.jobs. Here’s the bullet (also pictured below): “We built a… Read more »
5 Signs Your Applicant Tracking System Is Killing Your Recruiting
Believe it or not applicant tracking systems can hurt your potential for attracting and recruiting. Here are 5 signs: 1. The “Back” Button Doesn’t Work on Your ATS While performing a job search if you want to go back and press the “back” button you will get an error page like the one below. We’ve seen this… Read more »
Hubspot & Fleishman Create Better Job Search & Browse For Their Candidates
Candidates are like the rest of us, they are served by their own self-interest. So think like them. Think about what they are looking for in a company as well as a position. They care about where the location is, what department they will be working in and flexibility (part-time or full-time). It’s not enough… Read more »
Best Company Career Sites Honorable Mention
We did a post recently on the best company career sites. Below are some honorable mentions we wanted to give a shout-out to: Hallmark Job Search & Department Microsites — The first thing they provide is a job search by keyword, location, and then 8 pics/tiles that link off to different departments and Internships. Each… Read more »
20 of the Best Company Career Sites (and Why!)
If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »
The Ultimate List of Company Career Site Ideas (35+ Features)
This is the ultimate list of company career site features and ideas. And let me be clear about something: This is NOT your average “5-10 ideas” post. Yes, I’ll cover the must-have features for you career site. But you’re also going to see more creative features that are catching our attention. So if you’re looking… Read more »
Sutherland’s Evergreen Jobs Landing Page
If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »
5 Creative Tips to Recruit Millennials (based on data!)
Talent Acquisition leaders often ask me how to best attract the 80 million millennial candidates out there. I thought of this question the other day when I stumbled across the American Millennials report (4,259 millennials surveyed) by Barkley (the 100%-employee owned ad agency out of Kansas City), and the Boston Consulting Group. It’s a few years old now but… Read more »
