Do you want to know how to write a job description? We are confident this report can help guide you. Writing job descriptions is clearly a skill talent leaders want to know about.

Did you know that the #1 searched HR term on Google is (source:

“how to write a job description”

The Ongig team put together this “How to Write a Job Description – Best Practices” Guide after analyzing millions of JDs. We also hand-write JDs for many Fortune 500 companies.

In this report, we use “job descriptions” as an umbrella term. We cover both external job descriptions (commonly called job postings/job ads) and internal job descriptions.

Here’s what you’ll find in this report:

5 tips to use BEFORE you write your job description

Here are a few tips to think about BEFORE you start writing a job description:

  • Put the important stuff first — think about what might catch your reader’s attention and start with that.
  • Consider using 1st or 2nd person vs. 3rd person — it’s more conversational to say “we” or “you” than “the [Company]” or “the [Job Title].”
  • Use active voice instead of passive voice — for example, “Tesla changes the way we drive cars” v. “People will drive cars differently because of Tesla.”
  • Write about the candidate early and often — write about the candidate early on, so you hook them in. Phrases that should be sprinkled throughout might include:
    • You’ll be working on…(or you’ll be running…)
    • You are…
    • Can you…
    • Your expertise…
    • How you’ll make your mark…
    • Note: Avoid the pitfall many companies make when they start their job descriptions with “About Us” (which is about the company, NOT the candidate)
  • Cut down on “fluff” — candidates are overloaded with content daily. Keep your job descriptions simple. Your sentences should be punchy (8 to 13 words is ideal). Your bulleted lists should be in the 3 to 7 range. And most of your paragraphs should be 3 or fewer sentences.

If you’re writing job descriptions at scale (100+ per year), you might consider using one of The Top 7 Augmented Writing Tools for Job Descriptions. Check out the below screenshot of Ongig’s Text Analyzer analyzing a Customer Success Manager job description. The red highlights extra-long sentences, yellow highlights long sentences, and purple highlights long lists.

Ongig’s Text Analyzer is used to write effective/inclusive job descriptions at scale

How to write the job title for your job description (2 tips)

To write a great job description requires writing a great job title. That’s because job titles are the first thing candidates see on a job description. It’s also a key part of what they search for on Google.

1. Make your job titles searchable

Use a title that candidates search for on Google. Ongig’s Text Analyzer software scores job titles on the number of words or syllables and helps answer what candidates are searching for.

Here’s an example of SEO-optimized job title suggestions for a Marketing Specialist job description:

how to write a job description job titles

“Marketing Coordinator” and “Marketing Analyst” jobs are searched more per month on Google than Marketing Specialist, according to Ongig’s research (with the help of search engine optimization tools like Google Keyword Planner and

So, choosing one of these 2 job titles to write your marketing job descriptions might be a better choice.

Here’s another example. The below job description is for a “Human Resources Generalist.” There are 4 job titles searched more than “Human Resources Generalist.”

rewriting job titles for job descriptions

Here’s another example of a job title suggestion for a Senior Network Engineer. Our research says Network Engineer is searched on Google 7,000+ percent more than Senior Network Engineer.

writing job descriptions job titles

Using job title suggestions to write job descriptions impacts the number of candidates you reach.

2. Keep job titles simple

Use 1 to 3 words and less than 20 syllables in your job titles. Short and punchy job titles perform better than long, cryptic ones.

Look at these two examples. The first title, ‘Principal Software Development Engineer,’ scores 63 out of 100. But if you use a simpler title like ‘Software Engineer,’ it gets a perfect score of 100 out of 100. You can also use the title ‘Web Developer’ to make it even better for search engines.

writing job titles scores
writing job titles scores did an analysis from 400k+ job seekers and found that the hot spot for job titles is between 50-60 characters. The analysis showed that titles between 50-60 characters do better than other titles by 30-40%.

Caution: Don’t Try to Be Clever

You might want to use a creative or funny job title in a job description because it’s fun. But studies show that people usually don’t search for these fancy titles when looking for jobs.

“People won’t find your job ad if you use a “creative” job title like “web design wizard,” because they don’t search using that title.”

source: Glassdoor

What to use for the “Location” Field in Job Descriptions [Physical or Remote]

“I don’t believe BlackRock will be ever 100% back in office. I actually believe maybe 60% or 70%, and maybe that’s a rotation of people, but I don’t believe we’ll ever have a full cadre of people in [the] office.”

LARRY FINK, CEO of BlackRock Inc.

Because of COVID-19, where you can work have changed a lot. So, many companies now let employees work from home. And some also plan to keep this arrangement even after the pandemic.

Apple is downsizing their office space, and CEO Tim Cook told Business Insider the company would not “return to the way we were.”

Other companies will still have office space but might have a more hybrid approach to “location” in their job descriptions.

The Best Language to Use to Describe Location

Here’s a few examples of location language to use instead of just [City, State]:

  • “Remote,” “Virtual,” “Distributed,” “Work at Home,” etc. (these are examples to use to write a job description that can be done anywhere). Fun fact: Elastic Co. was one of the first major companies to use the term “Distributed.”
  • “Remote/[Name of Hub City]” — writing job descriptions for a position with a “hub” office, e.g., Remote/Austin, means that the position is virtual, but the headquarters or hub is in Austin, TX. Workday is rumored to be using this model (e.g., you can work remotely, but you must be near one of their offices/hubs).
  • “Remote, Contiguous U.S.” — Instagram uses this when writing job descriptions to show candidates they can work in the 48 adjoining U.S. states on the continent of North America that are south of Canada and north of Mexico, plus the District of Columbia. It excludes Alaska and Hawaii and off-shore U.S. territories like Puerto Rico.

If your company is still hiring for “in office” roles, you can stick to writing job descriptions with a simple city and state.

The 6 Main Sections to Consider for the Structure of Your Job Description

To write a job description, it helps to have an outline/structure.

Here are 6 sections to consider in order of where we recommend you place them:

1. Job description summary

A job description summary starts off by giving candidates a clear idea of the role without going into too many details yet.

Curology’s job description summary for a Communications Director (below) does this well:

Notice how Curology uses language like:

  • You will have the chance to define how our brand connects…
  • You will use your knowledge of the editorial space…

Here are some tips for how to create a job description summary:

  • Catch candidates attention with 1 or 2 high-impact benefits (e.g., creating software that will save lives)
  • Engage candidates with a question (e.g., “How would you like to work in a place where your contributions and ideas are valued?”)
  • Keep it short but meaningful — CIO Magazine says you should keep your JD summary/overview to between 1 to 4 sentences, and it should:

“…include a description of the job’s major function, how it contributes to larger company objectives, and why it’s important not just to the company, but to society as a whole. 

2. Job responsibilities

If you can create a good job description, you know you have to be clear about what you want from the new employee. The list of job duties can be long, but it doesn’t have to be.

Here are a few writing job descriptions best practices for this section:

  • Highlight 2-4 primary responsibilities. You can share the longer list of day-to-day tasks once you make a hire. Try picking the top things this person will do.
  • Break tasks into categories like “administrative”, “technical”, and “customer interactions”

Lululemon also does this well in their job description for an Expeditor:

Key Responsibilities and Accountabilities

Under the direction of the Expeditor Leader, you will:

Receive/Process stock received from warehouse, involving: unpack, count, fold, size and place on the floor, overflow stock placed in back room and stored areas

Assist in preparing the store for the day including: replenishing garment styles and other merchandise by color, size, and quantity requirements; folding, sizing, and organizing product

Ensure stock replenishment in work areas

Complete other additional projects as required or by request, under the direction of the Expeditor Leader

You’ll find more tips about improving this section, and the next one, in our blog 7 Things that Will Go Extinct in Job Descriptions.

3. Requirements and qualifications

Requirements and qualifications also tends to be an extra-long section in job descriptions. Here are a couple of tips on how to write a job description without too many requirements:

  • If you don’t really need years of experience, don’t make it a must-have for the job. Some companies are also hiring people based on their skills for the job, without focusing on the number of years they’ve worked.
  • Did you know that many female candidates will not apply unless they meet 100% of the requirements? Be clear on the “must-haves” qualifications versus the “nice to haves”. “Must-haves” might be proficiency in a software solution, or a specific certification required to perform a job. “Nice to haves” might be previous experience in a similar role or industry.

Job Requirements Examples:

job requirements examples

The Impact of using data to inform word choice

In different jobs and places, certain words work better than others. For example, in sales jobs, using “collaborate” is better than “interface” to attract people. But in manufacturing jobs, “teamwork” is more effective than “collaborate”. Also, in California, saying “demonstrated ability to take initiative” helps hire people faster, but in Illinois, it slows things down. So, this shows that word choices matter and can have different outcomes based on the job and location.

The way we speak affects how people understand us. And language changes over time, so what was wrong or not good to say a few months ago might be okay now. Also, different jobs and places like certain words and phrases for no clear reason. So, people looking for jobs need to keep up with these changes and use words that fit with what’s popular in their industry.

Before 2019, job ads with lots of ‘you’ statements worked well. But things have changed. Now, job ads with more ‘we’ statements are doing better. In fact, ads with three or more times as many ‘we’ statements than ‘you’ statements get filled eight days faster on average. This shows that today’s job seekers care more about a company’s culture and values when looking for a job.

4. Benefits, salary, and perks

Job seekers always want to know what’s in it for them. Listing benefits and salary information is important. You can list these all in one section or break them into different sections if you prefer.

Linkedin’s blog, This Job Description Heatmap Shows You What Candidates Really Care About (and What They Ignore), shows salary and benefits as the “hottest” and “most helpful” parts of a JD:

job descriptions heatmap from Linkedin

Here’s what we recommend you include, no matter how you organize it:

  • salary range, even if it is not 100% set (include commission % for sales roles)
  • vacation policies (unlimited days or number of weeks per year)
  • retirement plan offerings (401k matching)
  • medical packages (health, vision, or dental plans)
  • fee reimbursements (phone, gym memberships, or healthcare expenses)
  • parental leave (exact time off available for new parents)
  • wellness opportunities (yoga classes, on-site gym, or group sports teams)
  • free training you provide

Spotify knows how to write up a job description with perks while making it fun. The job description below for a Latinx Culture Editor lists the perks of the job in a catchy way:

How to get the right people to apply for your job

To attract the right people for a job, it’s important to use positive words that show the job is a chance for people to learn and grow. So, these words, like ‘opportunity to grow’ or ‘persevere,’ encourage more applicants and also help fill job positions faster. On the other hand, words like ‘high performer’ or ‘natural ability’ can make the job seem less appealing and slow down hiring. Thus, it takes longer to fill the role.

Using phrases that highlight growth and improvement in job ads also works well. They bring in more applicants and make the hiring process faster. So, avoiding phrases that suggest skills are fixed and cannot be changed is also a good idea. Technology can also help figure out the best words to use. But overall, focusing on growth words in JDs creates a positive environment. And it also attracts candidates who want to learn and grow on the job.

How punctuation affects your job description

The way we use punctuation in job ads really matters. Before, too many exclamation points made a job ad seem unprofessional. But lots of questions engaged candidates more. Now, things have changed. Using more exclamation points is better. People like it because it shows excitement. Questions are viewed with doubt. This change might be because we communicate a lot through emails now. And emails are often informal and enthusiastic, so people respond better to exclamation points.

According to the latest data, bulleted content should account for around 25% of your JD. This balance has been found to be effective in increasing the number of applicants. It is noteworthy that this represents a decline from a few years ago, when job descriptions with nearly 40% bullet points were considered most effective.

Also, it’s important to keep sentences short in job ads. Short sentences keep people interested and help them understand better. Long sentences with too many words can be confusing and make readers lose interest. Good job ads usually have sentences with 13 to 18 words. So, avoid using too many words or very long sentences to make the job ad work well.

5. About Us (or “Mission Statement”)

This part of job descriptions is where you talk about your company and what it’s like to work there. It’s called the ‘About Us’ section. Here, you talk about your company culture and also share interesting details about what it is like to work in your team.

Here are a few tips on how to write a job description “About Us” section:

  • introduce your employer brand and industry
  • include the company location and/or the location of the role
  • write a description about the team
  • talk about the company’s mission or vision
  • list fun facts or awards you’ve received as a company

Here is an About Us from the “About Peloton” section at the end of their job descriptions:

“Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves.

An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love.

The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit

Consider Using “Mission” over “About Us”

Research proves that candidates like companies with a clear mission. So, your mission statement can replace your About Us section. It’s a more modern approach compared to an About Us section without a mission.

Here’s an example of how Impossible Foods writes their mission statement in JDs. You can see how it could easily replace an About Us:

“Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass.

The easiest — if not only — way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better — more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.
Impossible Foods’ mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products — and making products that are vastly superior to their animal analogues.”

Rival Inc. also includes their mission statement when writing job descriptions:

Our Mission
Thrive Global’s mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance well-being, performance, and purpose, and create a healthier relationship with technology. Recent science has shown that the pervasive belief that burnout is the price we must pay for success is a delusion. We know, instead, that when we prioritize our well-being, our decision-making, creativity, and productivity improve dramatically. Thrive Global is committed to accelerating the culture shift that allows people to reclaim their lives and move from merely surviving to thriving.”

6. EEO and Diversity Statement

Many JD templates include a standard EEO statement, but some companies go further at the end of their job descriptions with Diversity statements.

Diversity statements are often on a company website or careers page, but they’re important in job descriptions too.

Check out SAP’s simple diversity commitment:

“To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.”

Hewlett Packard Enterprise (HPE) uses a longer hybrid EEO statement and diversity message:

The six sections we talked about in a job description are just ideas. You can also mix them up or change the order. But bear in mind that it’s best to talk about the job first and the company later.

Embracing Inclusivity in Job Postings

Using clear language about helping people in job ads helps companies hire better. It’s not just about saying everyone is treated the same; it’s also about mentioning they’ll help people with special needs. This shows they really want to include everyone and make the workplace easy to use.

When companies are clear, it tells people with disabilities they can apply without worrying. So, it makes them feel better about applying. It also shows everyone the company cares about having different kinds of people and making a helpful workplace. This can also make the company more attractive, bring in skilled workers, and create a diverse and happy workplace.

Writing Job Descriptions — AFTER You Write

Ok. You’ve written your JD. What next?

The first step is to use inclusive language in JDs. This means using words that don’t exclude or offend people based on their race, age, sexual orientation, disability, or other biases.

Remove potential bias from job descriptions

Text Analyzer has found that most JDs have exclusionary words. So, common examples include”he/she,” “blacklisting,” “digital native,” “culture fit,” and “recent graduates.”

After you’ve written all the sections in your JDs, you should (if you can afford it) run your job descriptions through a Text Analyzer to flag “exclusionary words”. Make sure that you use a Text Analyzer that explains why the term might be exclusionary and also offers inclusive synonyms.

Here’s an example of Ongig’s Text Analyzer at work. The database engineer job description below flags the phrase “brown bag sessions” and explains why it might be exclusionary. It then also presents “lunch and learns” as a more inclusive synonym.

Improve readability in job descriptions

Using simple language is crucial. It means not using short forms or complicated words that confuse people. Also, long sentences can be hard to understand. So, by keeping things clear and straightforward, more people can easily understand what the job is about. This way, job descriptions become clear and also accessible for everyone.

Here’s another example of Text Analyzer at work with this R&D Engineer job description below:

readability in job descriptions

5 Examples of the structure of a job description

Job descriptions can come in different styles. It’s like using different templates or examples. For example, what you write for a sales job might look different from what you write for a tech job. Companies often use specific formats for different types of jobs. So, this helps to clearly explain what each job involves and also what they’re looking for in a candidate.

Job Description Templates

Here are some samples of job description templates used by leading companies:

Disney (Product Manager, Hulu) Job Description Example

This job description below is an example of a job at a large business unit (Hulu) within a larger parent company (Walt Disney Company).

How to write a job description template Disney | Ongig

Ongig’s Analysis

Disney chose to write the job description above using a structure of 5 main sections:

  • Job Summary
    • Summary
    • What You’ll Do
  • What to Bring
  • Nice-to-Haves
  • About Hulu
  • About The Walt Disney Company

Instagram (Executive Assistant) Job Description Example

The job description below is an example from Instagram who’s parent company is Facebook.

How to write a job description template instagram | Ongig

Ongig’s Analysis

Instagram’s job description template uses these 5 main sections:

  • Job and Team Summary
    • Summary
    • Who you’ll work with
  • Responsibilities
  • Minimum Qualifications
  • Preferred Qualifications
  • Facebook’s mission and EEO statement

Bark (Designer) Job Description Example

Here’s a job description example from Bark, a subscription-based company for dog products.

How to write a job description template bark | Ongig

Ongig’s Analysis

Bark’s job description template uses these 6 main sections:

  • Who We Are
    • Team Summary
  • Who We’re Sniffin’ For
  • Key Duties
  • Experience
  • Skills & Qualifications
    • Includes location and benefits info
  • About Bark

Netflix (Support Solutions Engineer) Job Description Example

This job description below is for Netflix’s Technology Services team.

How to write a job description template netflix | Ongig

Ongig’s Analysis

Netflix’s engineer job description template uses these 6 main sections:

  • About the company
  • About the team
  • Position Summary
  • Responsibilities
  • About you
  • Experience with

Centene Corporation (RN – Care Manager) Job Description Example

This job description example below is for a registered nurse in North Carolina with multiple locations.

How to write a job description template centene | Ongig

Ongig’s Analysis

Centene Corporation’s WellCare RN job description template uses these 4 main sections:

  • Position Purpose
    • Summary
    • Duties
  • Education/Experience
    • North Carolina specifics
    • Location/region
  • Licenses/Certifications
  • EEO Statement

Write job descriptions at scale

If you’re writing a large volume of job descriptions (many dozens to thousands per year), you’re likely going to want a different template for different departments or jobs. So, this way, you don’t have to reinvent the wheel each time.

The Text Analyzer template builder feature allows you to create and store your best job description content in the tool too!

templates for job descriptions

How to write a LinkedIn job description

Writing LinkedIn job descriptions is different than writing JDs for your career page or other job boards. These are some things you should know about how to write a job description on LinkedIn.

You can use the same information but structure it based on LinkedIn’s job description templates.

For example, if you write a LinkedIn job description, you can leave out the About Us section, salary info, and your # of employees because it’s already listed based on your company profile.

But, to write a job description on LinkedIn, you still need to include:

  • the job title
  • info about the candidate (e.g., “About You” or “What you’ll do”)
  • a job description summary
  • a list of perks
  • the EEO or diversity statement

Our blog on How to Write LinkedIn Job Descriptions goes into more detail about how you can fine-tune your company’s “About Us” section. It also shows how the salary range is estimated and how the employee count is populated.

Job description template — SHRM

Internal JDs, SHRM’s article on How to Develop a Job Description is another good resource for how to write a job description template. In this article, SHRM describes a job description as a:

“useful, plain-language tool that explains the tasks, duties, function and responsibilities of a position”

The article mentions that JDs give employees a clear resource to use as a guide for job performance, which is also used by a supervisor as a success measuring tool. So in this instance, writing “job descriptions” is more for internal use than for advertising a job.

Here’s a summary of SHRM’s steps for writing job descriptions for internal use:

  • Performing a job analysis
  • Establishing the essential functions
  • Organizing the data concisely
  • Adding a disclaimer
  • Adding signature lines for approval
  • finalizing the job description

Writing Job Descriptions Best Practices

Let’s summarize how to write a position description:

  • Remember the 5 tips for job description best practices:
    • Put the important stuff first
    • Use 1st or 2nd person grammar
    • Use an active voice
    • Write about the candidate early on and often
    • Make it succinct and to the point
  • Consider using a JD tool, like Text Analyzer
  • Make your title searchable and simple (and don’t try to be clever)
  • Be specific with the job location (physical and remote) – remember there are more choices than ever
  • Include 6 main sections in your job description
    • JD Summary
    • Job Responsibilities
    • Requirements and Qualifications
    • Benefits, Salary and Perks
    • About Us (or “Mission Statement”)
    • EEO and Diversity Statment
  • After writing, check for bias and readability

Creating Inclusive and Engaging Job Descriptions 

When you’re putting together a job description, you’re inviting someone into your team and work culture. Your goal? To make sure the right people—those perfect candidates—feel welcome and excited to apply. Here’s how to make your job postings stand out, welcoming everyone who reads them to throw their hat in the ring.

Speak Everyone’s Language

Firstly, using inclusive language is a must. Imagine you’re at a party where everyone’s chatting, but some folks feel left out because of the way conversations are happening. You wouldn’t want that, right? So, in your job description, choose words that make every qualified candidate feel they have a shot. This means ditching industry jargon that might confuse people or sound too stuffy. 

Also, avoid terms that lean towards a specific gender or cultural background unless they are absolutely necessary for the specific role. This approach not only broadens your pool of potential candidates. But it also shines a light on your company’s commitment to diversity and inclusion.

Show Off Your Company Culture

Secondly, showcase your company culture. So, this is your chance to brag a bit about what makes your place awesome. Are your team members always brainstorming in cozy coffee corners? Say that! Do you have office dogs that everyone adores? Mention them! 

A well-crafted section of the job description that paints a vivid picture of the work environment helps prospective candidates see themselves as part of your team. It’s about setting clear expectations and giving a peek into the day-to-day life at your company, which can be a huge draw for the right talent.

Bring Your Words to Life

Now, for a bit of magic: multimedia elements. Imagine someone scrolling through endless search results of text-heavy job descriptions. Then, they stumble upon yours, which features a short video tour of your office or a photo collage of team events. Instantly, your open roles stand out. 

So, by incorporating videos, images, or even interactive elements, you give potential employees a real feel of your company vibe. It’s one thing to read about a dynamic work environment; it’s another to see it in action. This doesn’t just catch the candidate’s attention; it keeps it, guiding them closer to the “apply” button.

SEO and Social Media Strategies for Job Descriptions 

So, you’ve crafted the perfect job description, but there’s one problem. It’s not showing up when people search your vacant role. How do you make sure the right eyes land on it? That’s where the power duo of SEO and social media comes into play. Let’s explore how you can harness their magic to attract top talent to your open roles.

Get Friendly with Search Engines

Search Engine Optimization (SEO) is how you make sure your job description stands out in a sea of search results. So, start by doing some keyword research. These are the words and phrases that potential candidates are typing into Google when they’re on the hunt for their next opportunity. So, sprinkle these keywords naturally throughout your job description. This is  especially useful in the title and headings, and watch as your listing climbs higher in the SERP.

Make Friends Online

Now, onto social media—the place where everyone hangs out these days. Think of it as your megaphone, amplifying your job postings to reach a wider audience. But it’s not just about blasting your listings; it’s about being strategic. So, share your job postings across platforms like LinkedIn, Twitter, and Facebook. But you must tailor your message to each audience. So, use hashtags to increase visibility and tag relevant industry influencers or organizations to get your job in front of the right eyes.

Keep It Engaging

Another thing to remember is that it’s not just about getting your job postings out there. You must also make sure they’re irresistible to potential candidates. So, use action verbs and compelling language to grab their attention from the get-go. Highlight what makes your company unique and why someone would want to work there. And don’t forget to include a clear call-to-action at the end, inviting interested candidates to take the next step in the application process.

Transparency in Compensation and Benefits 

When it comes to writing a job description, being upfront about salary, benefits, and perks is a game-changer. Here’s why.

A Level Playing Field

Imagine you’re shopping for a new car, and the dealership won’t tell you the price until after you’ve taken it for a test drive. Frustrating, right? Well, it’s the same deal with job seekers. They’re on the hunt for the right fit, and part of that equation is knowing what’s on the table in terms of compensation. So, by laying it all out upfront, you level the playing field and attract candidates who are genuinely interested in what you have to offer.

Attracting the Right Crowd

Let’s face it—money talks. When potential candidates see a clear breakdown of salary and benefits, it’s like a beacon calling out to those who are a perfect match for the role. So, you’re not just casting a wide net and hoping for the best. You’re honing in on qualified candidates who know their worth and are excited about the opportunity. Plus, being transparent about compensation can help weed out those who might not be the right fit. Thus, saving you time and energy in the long run.

Building Trust and Loyalty

Transparency breeds trust. When you’re open and honest about compensation and benefits, you show potential candidates that you value their time and expertise. So, it sets the tone for a positive relationship from the get-go. And it can also go a long way in building loyalty down the line. After all, who wouldn’t want to work for a company that’s upfront about the good stuff?

Legal Compliance and Avoiding Discriminatory Language 

You see, finding the perfect words to describe the role is only the beginning. You must also make sure those words play by the rules. Here’s a crash course in legal compliance and steering clear of discriminatory language.

Playing by the Rules

When you’re crafting a job description, keep employment laws and regulations in mind. Think of it like driving—you wouldn’t want to speed through a school zone, right? Similarly, you want to make sure your job description stays within the lines of the law. So, this means avoiding language that could be interpreted as discriminatory based on factors like race, gender, age, religion, disability, or any other protected characteristic. That’s how to create a fair and inclusive environment for all potential candidates.

Keeping It Inclusive

Your job description is like the welcome mat to your company—you want everyone to feel invited. That means using language that welcomes candidates from all walks of life. So, instead of using terms that might unintentionally exclude certain groups, focus on the specific skills and qualifications needed for the role. By keeping your language clear, concise, and inclusive, you not only comply with legal requirements but also create a more welcoming atmosphere for potential candidates.

The Power of Employee Testimonials and Interactive Elements 

The Voice of Experience

Imagine you’re considering trying out a new restaurant. You check out the menu, read a few reviews, but what really seals the deal? It’s when your friend raves about their amazing meal and shares their personal experience. That’s the power of employee testimonials. When potential candidates hear directly from your team members about what it’s like to work at your company, it’s like getting an insider’s look behind the scenes. So, these testimonials offer a genuine insight into the company culture, the team dynamics. It also shows what it takes to succeed in the role.

Bringing It to Life

Now, let’s talk about interactive elements. We’re living in a digital age, where scrolling through endless job postings can feel like searching for a needle in a haystack. But what if your job description stood out from the crowd? Enter interactive elements—videos, quizzes, virtual tours, you name it. These elements bring your job description to life, giving potential candidates a taste of what it’s like to work at your company. So, whether it’s a virtual walk-through of your office space or a day-in-the-life video showcasing the role, these interactive elements offer a more immersive experience.

Evaluating and Updating Your Job Descriptions Regularly 

Here’s why regularly reviewing and updating your job descriptions is a recipe for success.

Keeping Up with the Times

Picture this: You wrote a killer job description a year ago. But since then, your team has evolved, your company has grown, and the role itself has shifted. Sound familiar? That’s why it’s crucial to regularly review and update your job descriptions to ensure they accurately reflect the role’s current needs. So, maybe there are new technologies or skills that are now essential for the job. Maybe the team dynamic has changed, and you need someone with a slightly different set of skills. Whatever the case, taking the time to evaluate and update your job descriptions ensures they stay relevant and effective.

Measure Twice, Cut Once

Are you tracking the effectiveness of your job descriptions? There are a few ways you can do this. You can track metrics like the number of views, clicks, and applications your job postings receive. You can also ask candidates how they found out about the job and what attracted them to apply. This feedback can help you understand what’s working and what’s not, so you can make adjustments accordingly. It’s all about continuous improvement, making small tweaks here and there to ensure your job descriptions are hitting the mark.

Why I wrote this?

Ongig’s mission is to make job descriptions better online, whether they’re on your company’s site, job boards, or LinkedIn. We aim to change how job info is shown, making it interesting for job seekers. So, by improving job descriptions, we help companies connect with the right candidates. Our goal is to create job posts that are not just informative but also exciting, benefiting both employers and job seekers in finding the right fit. Check out our Text Analyzer job description writing software if you’d like to learn more.


  1. How to Develop a Job Description (by SHRM)
  2. 5 Best Practices for Writing Great Job Descriptions (by Glassdoor)
  3. How to Write a Job Description (by Indeed)
  4. 10 tips for crafting highly effective job descriptions (by Sharon Florentine)
  5. Long Job Descriptions and Titles Can Hurt You. And So Can Short Ones (by Chris Forman)

by in Job Descriptions