10 Examples of Creative Job Ads (2020)

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Looking to improve your job ads? I put together a list of 10 examples of creative job ads for inspiration. And now, during this COVID crisis, it’s a great time to audit your job description text and turn it into a compelling job ad. You’re bound to find some great ideas from the job ad examples below:… Read more »

10 of the Best Job Descriptions in 2020

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If you’re looking to revamp or create new job descriptions, check out this list of the best job descriptions we’ve seen in 2020. We also highlight things that we like including design, employer branding content, layout, and more! So let’s get to it:   Commvault Hero Image — Team picture collages give the page a… Read more »

8 Great Job Description Management Software Tools (and Why!)

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If you need a better way to control your job descriptions, a new market is emerging for job description management software. We expect Gartner Group, Forrester, IDC  and other top tech research houses to soon categorize this market. Here are the 8 main job description management software solutions we’ve run across in talking to HR… Read more »

Elitism in Hiring: Who Needs Harvard?

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Is elitism hurting your hiring? If you’re focused on hiring candidates from top schools or programs, it just may. What is Elitism? It’s the belief that people with high education, high intellect, wealth, etc. are more likely to be successful than others without such qualities. However, there’s evidence that elite schools do NOT produce the… Read more »

Recruitment Marketing: The Ultimate Guide

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Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing The 6 stages of the recruiting funnel 4 recruitment marketing strategies The 3 major benefits you’ll see from effective recruitment marketing So if you want to engage more candidates… Read more »

7 Examples of the Questions Top Brands Use to Start Their Job Postings

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Starting your job posting with a question is smart and effective. Just like it’s proven in sales that asking questions can convert customers at 10X the rate than average (see the SPIN Selling book), so too does asking questions in your job ads. The reason? Yep, I just asked YOU the reader a question. 🙂… Read more »

How and Why to Attract Former Felons in Your Job Postings

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With unemployment in the U.S. at the lowest rate (3.9%) in 19 years, companies like Apple, Boeing, McDonalds and Delta Airlines are hiring former felons. New York Governor Andrew Cuomo describes this massive talent pool: “70 million Americans have a criminal record—that’s 1 in 3 adults. There are currently 2.3 million people behind bars in this… Read more »

Using Workday Recruiting ATS? Here Are Key Areas to Optimize

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Are you an employer using the Workday ATS? Workday Recruiting has grown to become a top applicant tracking system among employers. For example, Workday edged out Taleo as the #1 ATS used by Fortune 500 companies according to our recent ATS report for Fortune 500 companies:   As Workday continues to be a top ATS system,… Read more »

How Does Jeff Bezos Score Writing His First Amazon Job Ad?

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Early Amazon employee Glenn Fleishman told Internet History Podcast that Amazon had a hard time hiring developers in its early days. We decided to run Amazon’s first known job posting (from August 22, 1994) through Ongig’s Text Analyzer software to see how his job description text scores using today’s best technology. Ongig’s Text Analyzer is… Read more »

Caution: Avoid These 3 “Exclusionary” Personal Pronoun Mistakes in Job Descriptions

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Using the wrong personal pronoun (he, she, his, her, etc.) can turn off groups of candidates. Here are 3 examples of personal pronouns NOT to use along with synonyms I recommend.   Personal Pronoun/Job Description Tip #1: Don’t  Refer to Candidate as “He” Check out this first job ad below. In the second paragraph it… Read more »

9 Winning Employer Brand Marketing Strategies

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Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »

7 Best Practices for Using Bullets in Job Descriptions

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How many bullets should you use in a job description? Does your job posting have too many bullets? Great questions. I’ve been asked a bunch of these job description bullet-related questions. I did my best to answer those and more below. It’s all the best practices I know about the most effective use of bullets… Read more »

12 Examples of Poorly Written Job Descriptions

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Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »

15 Best Job Ads Examples (2019)

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Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »

5 Lessons I Learned from Cynet’s “Preferably Caucasian” Job Posting Debacle

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When Cynet Systems, an Inc. 5000 company out of Ashburn, Virginia, had its job posting debacle last month, I decided not to write about it. Cynet CEO Nick Budhiraja and his team had reached out to Ongig (we have software that helps avoid such issues). I thought I’d hold off on giving my take on… Read more »