I love job ads. I just found a study on them that I feel silly for missing. Sorry! It shows that speaking to a candidate’s needs in a job ad gets you 13.6% more applicants than focusing on the skills your job requires. In other words, focusing on THEM beats focusing on YOU. Not only… Read more »
Posts Tagged:Job Description Content
10 of the Best Job Descriptions in 2018
Note: Here is the updated post for best job descriptions of 2019. ——————————————————————————————————————————————————— Here’s a shout-out to 10 of the best job descriptions for 2018. They grab the candidate’s attention and engage them. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! And… Read more »
Use A.I.-based “Recommended Jobs” to Capture the 80% of Candidates that Get Away
Only 20% of candidates click apply on your job postings (see the “Hiring Funnel” section of this ERE article. for the full funnel). So what about the other 80% who did not apply? How many great candidates simply “got away”? One reason the 80% don’t apply is that you didn’t show the right job to them…. Read more »
The 8 Key Stakeholders in a Job Description Rewriting Project
A head of Talent Acquisition asked me the other day: “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »
3 Examples of “Mini Career Site” Job Descriptions
Audra Knight recently recommended you treat your job description like a “mini career site“. For many employers, more candidates will land on your job pages before they see your front door career page, because they are coming from sources like job boards or LinkedIn. And if they don’t like what they see on your job… Read more »
8 Ways to Create “Dynamic Job Descriptions”
Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »
Awesome Interview with “Employment Brand Boundary Breaker”
Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). And a shout-out to TA/Innovation consultant Matt Alder of the Recruiting Future Podcast who interviewed her — I enjoyed your interview style and am now checking out your other… Read more »
Big Employers Using Maps on Their Job Descriptions
Job descriptions are evolving and turning into a one-stop shop for candidates; giving them as much information as possible to make the decision to apply or not. A key aspect of any job description/opening is location. We’re not talking about listing the city and state in the job req title, but actually providing a map… Read more »
10 Ideas to Spice Up Boring Job Descriptions
Your job descriptions don’t have to be boring, text-based pages that reek of the days of dial-up phones and fax machines. Here are a handful of easy ways to spruce up your job descriptions to attract the very best talent. Note: Check out our free Job Descriptions Guide — it tells you everything we know… Read more »
10 Easy Tips to Help Boring Job Descriptions Stand Out
Marketing 101 is that you need to get a prospect’s attention. However, most job descriptions look the same. Here are 10 ideas for you to consider adding to your job pages that will help you stand out. If you want to see a live demo of any of these, you can request a demo with… Read more »
Why Aren’t All Retailers Showing Pictures in Their Job Descriptions?
If your business includes retail locations (hotel, restaurant, store, etc.) then you should include pictures of your locations on your job descriptions. Giving an inside look at your specific location/store promoted on the job description helps increase your apply rate from quality hires. I’m not talking about just default pictures of a random location, but the actual location… Read more »
