3 Tips for Advertising Jobs on Social Media

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4.7 billion people worldwide use social media. So, advertising jobs on social media is a no-brainer when it comes to job visibility, reach, and access to top talent.  But there’s a caveat. The competition is fierce. According to Adweek, 92% of employers use social media as a recruitment tool. This means more employers are constantly… Read more »

3 Ways to use “Growth Mindset” Language in Job Ads [+ examples]

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What is “growth mindset language”? And, how do you use it to create better job ads? A growth mindset means showing there’s room to learn and improve, in a positive way. When someone has a growth mindset, they believe they’re not limited by inherent abilities. They’re able to grow, change, and adapt. This theory is… Read more »

Candy Shop Causes a Stir with Exclusionary Language [in Job Posting]

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On May 20th, the use of exclusionary language in a Facebook job ad for customer service positions started a social media stir. The posting from Indiana-based Good’s Candy Shop caused such an uproar that the comments section on its Yelp page is deactivated. This shows the importance of removing sexist words (and other biased language)… Read more »

10+ Catchy Job Postings

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Catchy job postings are a great way to attract potential candidates. I found 10+ companies using creative job titles, images, catchy phrases, or “unusual” perks for job postings that might make candidates take a second look. Bud Light In August, Bud Light Seltzer was hiring for a new marketing position, Chief Meme Officer. “Great Seltzer…. Read more »

5+ Examples of Employers Using “Dream Job” Marketing Pages

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Employers get a lot of buzz out of advertising a “dream job”. A dream job can be an evergreen position or a special one-time job (see Chief Hiking Officer below). Here are 5+ examples I found: Devil’s Brewing Company’s Chief Hiking Officer In June, Devil’s Brewing advertised an opening for Chief Hiking Officer which could… Read more »

18 Examples of “COVID Considerations” in Job Ads [Facebook, Amazon, Deloitte & More]

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We have become all too familiar with phrases like “Social Distancing”, “Pandemic Policies”, “the New Normal”, and “COVID-19 Safety Guidelines” since the pandemic starting sweeping the world in early March. Now, COVID-19 has pushed many companies to implement “COVID Considerations” into their hiring process. Below are 18 companies that now include COVID-related considerations” within their… Read more »

10 Examples of Creative Job Ads (2020)

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Looking to improve your job ads? I put together a list of 10 examples of creative job ads for inspiration. And now, during this COVID crisis, it’s a great time to audit your job description text and turn it into a compelling job ad. You’re bound to find some great ideas from the job ad examples below:… Read more »

7 of the Best Job Ad Examples

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The best job ads get you (the employer) 3 things: Attention — they stop the candidate in their tracks. Engagement — they keep the candidate on the page, usually through thoughtful content. Call-to-Action — they get the candidate to click “apply” or take a secondary action like to join a talent community or explore the… Read more »

15 Examples of an Awesome “About Us” Statement

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An About Us statement is a critical piece job posting or web site. Like any content on your job pages, it’s an opportunity to sell the candidate! After reviewing thousands of About Us statements through our Text Analyzer job description software, I want to share a few things in this article: What content to consider… Read more »

How and Why to Attract Former Felons in Your Job Postings

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With unemployment in the U.S. at the lowest rate (3.9%) in 19 years, companies like Apple, Boeing, McDonalds and Delta Airlines are hiring former felons. New York Governor Andrew Cuomo describes this massive talent pool: “70 million Americans have a criminal record—that’s 1 in 3 adults. There are currently 2.3 million people behind bars in this… Read more »

How Does Jeff Bezos Score Writing His First Amazon Job Ad?

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Early Amazon employee Glenn Fleishman told Internet History Podcast that Amazon had a hard time hiring developers in its early days. We decided to run Amazon’s first known job posting (from August 22, 1994) through Ongig’s Text Analyzer software to see how his job description text scores using today’s best technology. Ongig’s Text Analyzer is… Read more »

7 Tips on Job Posting Wording

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Job posting wording has a direct impact on your quality applications. Here are 7 tips that should help you nail your wording. Job Posting Wording Tip #1: Keep Your Job Title Simple The most important first words of your job posting are those in its job title. The job title affects whether a candidate opens up the… Read more »

15 Best Job Ads Examples (2019)

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Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »

3 Job Ads That Might Have Age Discrimination

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In February, I wrote about 6 ways to avoid age bias in your job descriptions. Apparently not everyone got the memo. Just a cursory look at job boards finds numerous examples of age bias are still out there. I hate to be a buzzkill but these oversights can get you fired or sued. Note: Most… Read more »

10 Easy Ways to Boost a Job Ad’s Apply Rate

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The apply rate for job ads is one of the most important recruitment metrics. An average of 11 people who visit your job ad end up applying. 11% convert and the rest of the 89% leave. But I’ve seen the apply rate pop up to 60%+ with the right tweaks (see below). Note: Special thanks to… Read more »