Posts about Employer Branding

employee value proposition

10 Employee Value Proposition Examples [+4 tips to create your own]

Posted by & filed under Employer Branding.

Creating a solid employee value proposition (EVP) is a big part of attracting top talent and keeping them on board. In this article we will answer the questions: What is an employee value proposition? What is the difference between EVP and employer brand? How to develop an employee value proposition. And, I found 10 employee… Read more »

The Top 100 Employer Brands Searched for By Candidates [2019]

Posted by & filed under Employer Branding.

Who are the top employer brands? There’s plenty of great employer brand research out there (see Comparably, Glassdoor, Universum and WilsonHCG). One other measurement is how often candidates search for your company. We took data from our favorite SEO Tool ahrefs to find out which companies candidates search for the most. Methodology & Disclaimers: Our methodology is simple though… Read more »

9 Winning Employer Brand Marketing Strategies

Posted by & filed under Employer Branding.

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »

Comparably: The New Glassdoor Alternative

Posted by & filed under Employer Branding.

If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Posted by & filed under Employer Branding.

If you’re into employer branding, you’re in for a treat. Below is my interview with Andrew Levy. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Jason Webster of Ongig/Glassdoor/Greenhouse fame was there too. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a… Read more »

Employer Branding Strategies for Job Descriptions (The Ultimate List)

Posted by & filed under Employer Branding.

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list.   Employer Branding on Job Descriptions vs Company Career Page… Read more »

Glassdoor Logo

5 Free Ways to Boost Your Glassdoor Ratings

Posted by & filed under Employer Branding.

Not happy with your Glassdoor ratings? First off: don’t worry many employers are not. But your Glassdoor rating has become a number that affects your hiring. For instance, Appcast recently confirmed that higher Glassdoor ratings increased apply rates for job ads. The average Glassdoor employer rating is 3.4 out of 5 (that doesn’t sound very good,… Read more »

Epsilon’s Unique “Welcome to…” Page for Candidate Experience

Posted by & filed under Employer Branding.

I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: WelcometoEpsilon.com. It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

Posted by & filed under Employer Branding.

Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

CDM Smith’s Simple Yet Powerful Example of Employer Branding

Posted by & filed under Employer Branding.

We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »

Geico Meet Our Recruiters

Geico’s Awesome “Meet Our Recruiters” Page

Posted by & filed under Employer Branding.

I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does…   This page lists out about 30 recruiters. Ongig automatically inserts… Read more »

Top Employer Brand Criteria

The Top 8 Things Candidates Really Care About in Employer Branding

Posted by & filed under Employer Branding.

When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »

Employer Branding Has Tripled Cover

Employer Branding Interest Has Tripled in the Last Decade

Posted by & filed under Employer Branding.

According to Google Trends, Employer Branding interest has tripled over the last decade. Roles have been reversed in the recruiting world. Now the employer is the seller and the candidate is the buyer, forcing employer’s to explore new ways to engage candidates. One of these new ways is Employer Branding,  the process of presenting a… Read more »

Amazon Has $1.2 million in Market Value per Employee to Attract Talent

Posted by & filed under Employer Branding.

Thanks to “Larry the Recruiter” of Management and Capital Partners for pointing out this interesting video from NYU Marketing Professor Scott Galloway.  Amazon is notorious for de-prioritizing profits and instead focusing on growth. Professor Galloway makes the point that Amazon’s sacrifice of profits has boosted its market value so much that Amazon now has 10X the market value… Read more »

The New Marines Recruitment Ad Campaign Focuses on Attracting Millennials

Posted by & filed under Employer Branding.

The Marines recently rolled out their latest recruitment ad campaign this past Friday focused on attracting women and millennials (those of recruiting age). Strategically placed, the ad campaign aired during the first round of the beloved March Madness college basketball tournament. “The campaign was created around three concepts, fighting self-doubt, fighting the nation’s battles and… Read more »