Posts about Employer Branding

Employer Branding Solutions

4 Examples of Employer Branding Solutions

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Creating solid employer branding (EB) is essential. Why? “95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities” (source: KRG) Here are 4 employer branding solutions to set you up for success. Plus 4 successful EB examples for inspiration. Let’s get started. 1. Ongig – For Effective and Inclusive… Read more »

why employee benefits are important

Why Employee Benefits are Important for Employer Branding

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This article digs into why employee benefits are important for attracting and retaining talent — more specifically related to employer branding. But first, here’s a quick definition of employer branding. What is employer branding? Employer branding (EB) is your reputation with your current employees (and the general public), especially job seekers. Your employer branding affects… Read more »

tips for employer branding

3 Tips for Post-Pandemic Employer Branding

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The COVID-19 pandemic has had a major impact on the business world. About 30% of employees have reported that their work and private life had worsened, prompting business leaders to focus more on talent retention. Businesses are now struggling to find (and retain) talent. While many factors in the “new normal” influence employee acquisition and… Read more »

employer branding tools

5 Great Employer Branding Tools

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95% percent of job seekers say an employer’s reputation impacts their decision to apply (or not). Employer branding tools help you create an impactful image. And keep track of your success. I found 5 tools you might want to try. Before we dive in, here’s why “employer branding” is so important. The value of employer… Read more »

employee value proposition

10 Employee Value Proposition Examples [+4 tips to create your own]

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Creating a solid employee value proposition (EVP) is a big part of attracting top talent and keeping them on board. In this article we will answer the questions: What is an employee value proposition? What is the difference between EVP and employer brand? How to develop an employee value proposition. And, I found 10 employee… Read more »

The Top 100 Employer Brands Searched for By Candidates [2019]

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Who are the top employer brands? There’s plenty of great employer brand research out there (see Comparably, Glassdoor, Universum and WilsonHCG). One other measurement is how often candidates search for your company. We took data from our favorite SEO Tool ahrefs to find out which companies candidates search for the most. Methodology & Disclaimers: Our methodology is simple though… Read more »

9 Winning Employer Brand Marketing Strategies

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Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »

Comparably: The New Glassdoor Alternative

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If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

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If you’re into employer branding, you’re in for a treat. Below is my interview with Andrew Levy. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Jason Webster of Ongig/Glassdoor/Greenhouse fame was there too. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a… Read more »

Employer Branding Strategies for Job Descriptions (The Ultimate List)

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Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list.   Employer Branding on Job Descriptions vs Company Career Page… Read more »

Glassdoor Logo

5 Free Ways to Boost Your Glassdoor Ratings

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Not happy with your Glassdoor ratings? First off: don’t worry many employers are not. But your Glassdoor rating has become a number that affects your hiring. For instance, Appcast recently confirmed that higher Glassdoor ratings increased apply rates for job ads. The average Glassdoor employer rating is 3.4 out of 5 (that doesn’t sound very good,… Read more »

Epsilon’s Unique “Welcome to…” Page for Candidate Experience

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I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: WelcometoEpsilon.com. It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

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Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

CDM Smith’s Simple Yet Powerful Example of Employer Branding

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We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »

Geico Meet Our Recruiters

Geico’s Awesome “Meet Our Recruiters” Page

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I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does…   This page lists out about 30 recruiters. Ongig automatically inserts… Read more »