Negative Digital Candidate Experience Looks Like This…

Posted by & filed under Employer Branding.

If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »

2017 Social Recruiting Strategies Conference (SRSC) Insights: Day 2

Posted by & filed under Employer Branding, Social Recruiting.

The  2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In case you’re missing it here are the 5 key points that the SRSC will cover: In-depth practical recruiting tips Strategies to turn passive candidates into active candidates Engaging employees in order to develop a… Read more »

Glassdoor Summit Day 2 Summary

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The last day of the Glassdoor Summit did not disappoint. Twitter was on fire throughout the whole day and we curated some of the best tweets. If you missed out, here are some key insights and takeaways from each speaker who graced the stage. Lars Schmidt, Founder of Amplify Talent: The Future of Human Resources… Read more »

Glassdoor Summit Day 1 Summary

Posted by & filed under Employer Branding, Talent Acquisition.

It’s that time of the year again, and the Glassdoor Summit in San Francisco is the place to be. This event focuses on the ever-evolving talent acquisition landscape with a focus on talent attraction, recruiting, employer branding, and culture. We’re focusing on Days 2 and 3 because that’s where the real meat and potatoes are,… Read more »

This Employee Value Proposition is Front and Center

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Nice to see Parexel (pharmaceutical ) putting its Employee Value Proposition (EVP) front and center on their career home page (right above the job search).   …it then leads to this pop-up of how they define their EVP.  

Google Now Shows 10 to 15 Pictures per Job Description

Posted by & filed under Employer Branding, Job Descriptions.

If you thought recruiting against Google was already tough, it just got a bit tougher — they now include 10 to 15 pictures of their culture in most of their job descriptions. Check it out below! But don’t fret — you can add video, pictures, chat, ratings & reviews and tons of other features to… Read more »

The Simple 3 Step Process to Employer Branding

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Wow, did you see this cool LinkedIn Share this week? It reminded me of one simple formula to an awesome employer brand is to: Hire good human beings — Make sure to hire good people as they will do good within and beyond your organization Acknowledge your team — If someone on your team does something… Read more »

The Top 5 Sites for Employer Reviews & Ratings [2020 Update]

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Employer review sites can are utilized by job seekers looking for in-depth, accurate information on employers they plan to apply to. They can serve as a “Yelp for employers/companies”. There are at least 5 major employer reviews sites out there and I added 4 more bonus ones at the end. Some feature reviews and ratings… Read more »

5 Steps to an Employer Branding Strategy For Instagram

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We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »

Companies Are Getting Serious About Employer Branding

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Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »

Slack Technologies Turbo-Charges Employer Brand with Twitter “Wall of Love”

Posted by & filed under Employer Branding.

Slack, a messaging system company that is growing like wildfire, is doing something brilliant in employer branding that centers around Twitter. Their brilliant move first got my attention when I saw this Wall Street Journal ad:   The ad is based on this original tweet: It’s recently come to my attention that I’m a little too in… Read more »

Yelp Recruits Sales Reps by Location Using Slideshare

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If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the 40% sales growth they achieved last quarter!… Read more »

How Hubspot, Autodesk and Dell Use Culture SlideShares to Attract Millions

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I was recently chatting up talent leaders at Hubspot, Autodesk and Dell about the creation of their culture-related slide decks — thousands of new candidates are flipping through these things every day. The 3 of them kindly agreed to let me share my notes from our exchanges. I shortened some answers for clarity. Thanks for sharing your experience, Katie, Andrew… Read more »

Make Your Job Descriptions More Sticky by Adding Glassdoor Content

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The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »

Talent Management Starts With Employer Branding

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The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »