Employees are one of your biggest assets in recruiting. That’s why the best career sites feature an employee testimonials/branding section. Did you know: “Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.” – Career Arc Employee reviews are social proof that helps persuade others… Read more »
Posts Tagged:Employee Branding
3 Simple Ways To Create Transparent Job Descriptions
The best candidates crave transparency. Employers who are hesitant about transparency in their job descriptions may inadvertently cause job seekers to lose interest (Harris Poll of 1,100 adults in May 2018). Here are some tips: 3 ways to create more transparent job descriptions 1. Salaries The #1 thing in job descriptions that candidates are about is salary… Read more »
15 Best Career Pages in 2019
Are you doing a career page redesign or creating a new one altogether? Our 15 Best Careers Pages (2019) is here to help! Remember: the goal of a company career page is to get the candidates’ attention so that they dive into your job postings. Below, you’ll find the 15 best career pages we’ve found… Read more »
Employer Branding Strategies Conference 2018: Most Valuable Tweets
The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand Content strategy for your employer brand Strategies for refreshing your employer brand Company use cases (CVS, Fidelity, Phillips) Measuring employer brand (metrics, KPIs) Leveraging employees in employer brand… Read more »
CDM Smith’s Simple Yet Powerful Example of Employer Branding
We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »
Geico’s Awesome “Meet Our Recruiters” Page
I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does… This page lists out about 30 recruiters. Ongig automatically inserts… Read more »
Nestle Puts Their Own Spin On Candidate Chat
Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »
5 Ways to Utilize Your Employees On Your Job Ads
If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings! A few stats on employee advocacy: “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015)…. Read more »
5 Easy Ways to Turn Every Employee into a Recruiter
A core belief of mine, and Ongig’s, is that every employee should be a recruiter. Some of us call this ‘Employee Branding’ and others call it employee advocacy. If you don’t believe in the power of employee branding, check out the 12 Killer Facts on “Employee Branding” article I wrote recently. That’s why in 2010, when… Read more »
12 Killer Facts on “Employee Branding”
You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »
