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Employees are one of your biggest assets in recruiting. That’s why the best career sites feature an employee testimonials/branding section.

Did you know:

“Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.” – Career Arc

Employee reviews are social proof that helps persuade others who trust your employees more than you.

What type of employee testimonials work best?

But where do you start?

Data from the latest Talent Board North American Candidate Experience Research Report shows the below examples of content candidates prefer.

Marketing content candidates prefer from The Talent Board

 

I’ve highlighted 4 of the top 5 types of content candidates prefer that can help you improve your employee testimonials content.

 

5 Examples of Employee Testimonials

Here are 5 examples of awesome employee testimonial pages I found on company career sites:

Coty Employee Testimonial Page (Day in the Life/FAQ-based)

coty employee testimonial example

 

 

Nike Employee Testimonial Page (Video-based)

nike employee testimonials page

 

 

Spectrum’s Employee Testimonial Page (Video-based)

Charter Spectrum employee testimonial videos

 

 

Nationwide’s Employee Testimonial Page (Video-based)

nationwide employee testimonials page

 

 

John Deere Employee Testimonial Page

john deere employee testimonials page

 

 

Why I wrote this

The types of content on your career site impact how candidates perceive your company, workplace and values. Ongig gives employers the ability to add employee testimonials and many other types of recruiting content with our Career Site Builder.

by in Company Career Site