Posts about Employer of Choice

Wegmans Employer of Choice Cover

5 Companies that Use Employer of Choice Awards on their Job Descriptions

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If you’ve won an employer of choice award, that is a clear example of “social proof” to your candidates. We recommend you use it on every one of your job description pages. Note: Social Proof is one of the 6 proven principles of influence/persuasion from one of my favorite business books Influence by Robert Cialdini,… Read more »

Carmax’s Job Ad Pops With Employer of Choice Award & Map

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We spotted this job ad below on Craigslist recently — CarMax is standing out here by using its Fortune Employer of Choice award as its hero media alongside a visual map. For the candidate, this job ad pops versus others that lack visuals — so you’ll get their attention for a few more valuable seconds (and,… Read more »

S&P Global Adds 4 Employer of Choice Badges to its Job Descriptions

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When you win an employer of choice award, you should flaunt it wherever candidates hang out — and for most of you, the majority of candidates view your job descriptions (typically more candidates first see your JDs than see your career pages). Check out S&P Global below as an example — they have 4 awards that… Read more »

Top employer of choice awards logos

A Comprehensive List of Employer of Choice Awards

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If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »