If you’ve won an employer of choice award, that is a clear example of “social proof” to your candidates. We recommend you use it on every one of your job description pages.

Note: Social Proof is one of the 6 proven principles of influence/persuasion from one of my favorite business books Influence by Robert Cialdini, Professor of Psychology at Arizona State University. 

Here are 5 examples of employers who include at least one employer of choice award on their job descriptions:


If you’re interested in learning how to become an employer of choice check out this comprehensive list of the top employer of choice awards  that we published for free. You might also find The Top 5 Sites for Employer Ratings and Reviews to be useful because you can also leverage reviews and ratings on your job description pages.

The 5 companies above each had a different applicant tracking system (Goodyear’s is ADP, Wegman’s is Taleo, Forsythe is Silkroad, Dimension’s is Workday and Align’s is Jobvite). Ongig specializes in allowing you to add any video, image, graphic or other widget to your job pages. Reach out to me if you need help on this.

by in Employer of Choice