5 Easy Tips for Creating Hiring Manager Recruitment Videos

Posted by & filed under Recruiting Videos.

The reason for including hiring manager recruitment videos on your job description is easy. It helps your job description stand out and gives transparency to the candidate (something all candidates (especially millennials) tell us they value). Here are a few easy tips for creating hiring manager videos: 1) Make the Video Less than 60 Seconds… Read more »

3 Free Ways To Treat Your LinkedIn Profile Like a “Recruiting Billboard”

Posted by & filed under Recruiting Strategies.

Everyone one of you has a free recruiting ad at your disposal, your LinkedIn profile. Candidates are looking for every extra piece of information they can find about your recruiters, managers, and company. Here are 3 easy ways to treat your LinkedIn profile like a recruiting billboard. 1) Experience Section (Text) Take a look at… Read more »

5 Awesome “Overlays” For Workday ATS Job Pages

Posted by & filed under Job Descriptions.

All candidates are influenced by the core design concept of “contrast”. That’s why before-and-afters are so effective in advertising! If you’re one of the many Workday ATS clients (see Ongig’s free Top 100 ATS Report you might be frustrated with the “before” look of your job description (without software/design customization). The “Before” Workday Job Page… Read more »

Mark Zuckerberg’s 7 Recruiting Tips

Posted by & filed under Recruiting Strategies.

If you want to be the best at recruiting it helps to look at what the best companies in the world do. I believe Facebook is one of those companies and their recruiting starts at the top…with Co-founder & CEO Mark Zuckerberg. Here are 7 recruiting strategies I’ve observed from Zuckerberg: 1) “You should never… Read more »

Epsilon’s Unique “Welcome to…” Page for Candidate Experience

Posted by & filed under Employer Branding.

I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: WelcometoEpsilon.com. It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »

The Top 100 Applicant Tracking Systems in 2018

Posted by & filed under Recruiting Software.

A common question I get asked is: “What are the top applicant tracking systems I should consider using?” So, every year the Ongig team and I find the top ATS’s used by employers actively hiring…and we publish the details. We fine-tune this list of top applicant tracking systems based on community feedback — 117,000 people… Read more »

10 Examples of the Best Job Ads in 2018

Posted by & filed under Job Ads.

Job ads are becoming more creative and dynamic. Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Here are some of the new things we’re seeing job ads that were hardly used just a few years ago: Images and video Unique videos and images based on department, rather… Read more »

8 Key Stakeholders in a Job Description Rewriting Project

Posted by & filed under Writing Job Descriptions.

A head of Talent Acquisition asked me the other day:  “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »

Applying The 6 Principles of Persuasion To Recruiting

Posted by & filed under Recruiting Strategies.

One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »

5 Ways to Provide a “One-Click” Candidate Experience

Posted by & filed under Candidate Experience.

Us consumers are now very used to a “one-click world.” Shouldn’t we treat candidates the same? As consumers, we go on Amazon and do a “one-click check-out”. We go to Google, type a word or phrase…and voila…we get great results. I wake up and click my iPhone and ask for the weather. Heck, my father-in-law… Read more »

Gender-Neutral Suggestions for the Top 25 Job Titles That Still Use the Word “Man”

Posted by & filed under Gender Neutral Recruitment.

Many of us are talking about gender-neutral job descriptions these days. But how about gender-neutral job TITLES? Take a look at job boards and news articles and you’ll find that many common job titles still use the word “man” in them. Search Indeed for “salesman” and you’ll find 277 job openings with that title. A… Read more »

3 Examples of “Mini Career Site” Job Descriptions

Posted by & filed under Job Descriptions.

Audra Knight recently recommended you treat your job description like a “mini career site“.  For many employers, more candidates will land on your job pages before they see your front door career page, because they are coming from sources like job boards or LinkedIn. And if they don’t like what they see on your job… Read more »

8 Ways to Create “Dynamic Job Descriptions”

Posted by & filed under Job Descriptions.

Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

How to Write a Job Description Like an Ad Copywriter

Posted by & filed under Writing Job Descriptions.

You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

Posted by & filed under Employer Branding.

Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »