Creating a New Company Career Site: The Definitive Guide

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It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »

5 Stats & Tips on Gender Diversity Recruiting

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“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” – LinkedIn Global Recruiting Trends Report I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy.   1. “Men apply for a job when… Read more »

5 Things to Look for in a Gender Neutral Writing Tool

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Gender bias is a hot topic! There is an absolute movement right now to attract more women in the workplace. Check out these 3 recent news stories: California became the first state to require that public companies have at least 1 woman on their board of directors Catalyst (the non-profit) launched #BiasCorrect as a gender… Read more »

3 Job Ads That Might Have Age Discrimination

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In February, I wrote about 6 ways to avoid age bias in your job descriptions. Apparently not everyone got the memo. Just a cursory look at job boards finds numerous examples of age bias are still out there. I hate to be a buzzkill but these oversights can get you fired or sued. Note: Most… Read more »

What’s The Difference Between a Job Description, Job Posting and Job Ad?

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We’ve had some people ask about the difference between job descriptions, job postings and job ads. It’s a valid question since these terms are often used interchangeably. Here’s some clarity: What is a Job Description? A job description is the most common term for anything related to a job page. The reason? The job description… Read more »

8 of My Favorite Articles About Writing Job Descriptions

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I’ve written what I hope you find useful content on job descriptions. But there are other awesome articles out there written by others. And I love giving shout-outs when they’re due. Here are my favorite articles on job descriptions. I list them in order of when they were published (more recent first): 8 Awesome Articles about… Read more »

10 of the Best Job Descriptions in 2019

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If you look at the best job descriptions (below) you’ll notice a pattern. Most have: Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them! Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the… Read more »

8 Key Steps of a Job Description Text Analyzer

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Are you shopping for job description text analysis software? Some recruiting leaders want this augmented writing tool because of the ROI they enable on hiring quality/diverse applicants (e.g. one client boosted their applicant to phone screen conversion from 5% to 17%; another saw a 4X increase in diversity and inclusion hiring). If you are looking,… Read more »

3 Examples of Jobvite ATS Overlays

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If you’re a Jobvite ATS customer you might looking for ways to enhance your Jobvite job pages. An out-of-the-box Jobvite ATS job page might look something like this:   That’s a better job page than those from Taleo, Brassring and some older ATS’s. And there are many, many happy Jobvite customers. But to have a cutting-edge job… Read more »

6 Ways to Avoid Age Bias in Your Job Descriptions

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U.S. Employers paid $240 million in age bias lawsuits since 2000, according to a survey by GoodJobsFirst.org. Note: Most age discrimination lawsuits relate to The Age Discrimination in Employment Act (ADEA) which forbids age discrimination against people who are age 40 or older. It does not protect workers under the age of 40, although some states… Read more »

15 Best Career Pages in 2019

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Are you doing a career page redesign or creating a new one altogether? Our 15 Best Careers Pages (2019) is here to help! Remember: the goal of a company career page is to get the candidates’ attention so that they dive into your job postings. Below, you’ll find the 15 best career pages we’ve found… Read more »

3 Types of Job Description Software (and Why Each Matters)

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In my view, there are 3 major types of job description software now available. And each has its own purpose. Here they are: 1) Candidate Experience Job Description Software Some clients of applicant tracking systems are not satisfied with the ATS job pages. It might be because: The URL shown is that of the ATS… Read more »

3 Examples of SuccessFactors ATS Job Page Overlays

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If you’re a SuccessFactors ATS customer you may be looking for ways to customize your SuccessFactors pages. As one TA leader told me: “I want to complete control of the UI of the job!” The SuccessFactors ATS, like other ATS’s, is mostly focused on “tracking” (not “attracting”) candidates. As they should be. Here’s an example… Read more »

10 Easy Ways to Boost a Job Ad’s Apply Rate

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The apply rate for job ads is one of the most important recruitment metrics. An average of 11 people who visit your job ad end up applying. 11% convert and the rest of the 89% leave. But I’ve seen the apply rate pop up to 60%+ with the right tweaks (see below). Note: Special thanks to… Read more »

[INFOGRAPHIC] 5 Key Elements of Your “Digital” Candidate Experience

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The Digital Candidate Experience is an integral part of recruiting and talent acquisition. You might recall 5 Key Steps Of Your “Digital” Candidate Experience we published a while back. We decided to make an infographic for easy readability and quick reference. You can download the infographic HERE. Why I Made This There are many aspects of the candidate experience… Read more »