A new year is upon us which means a fresh list of HR conferences, recruiting events, and talent acquisition engagements. With the HR industry thriving more than ever we’re seeing a significant uptick in events from our list of HR conferences in 2018. Needless to say, this will be our longest list ever! Which of these… Read more »
Every word in your job ad counts. But your job postings often have complex words or phrases you don’t need. — they sound more like legalese than a job advertisement. Replace or cut these complex words/phrases and your job ad’s apply rate can see a major boost. You’ll also often see an increase in good candidates…. Read more »
If you are hiring more than 50 people per year, you can benefit in a big way from using text analysis software for your job descriptions. Let me give you 5 examples: 1) To See How Your Job Descriptions Compare to Peers A good text analyzer compares your job descriptions to the industry on things… Read more »
My head of TA friend Marnie (name changed to protect her identity) told me this before agreeing to do business together: “Rob, I want more pipeline, but the last thing I want are more “crapplications”. By “crapplications”, Marnie meant that she didn’t want crappy (low-quality) applications. Crappy applications are often worse than having no applications at… Read more »
If your job ad doesn’t stand out, neither will you. Here are 5 ideas you might not have thought of. Enjoy. 1. Employer Branding Tab A lot of employers talk about their employer brand. Dutch clothing manufacturer Hunkemöller has actually written it into their job descriptions. Candidates click the middle tab (see below) and get a… Read more »
The examples of unconscious bias in job descriptions are rampant. I’ve included 7 of them below. The bad news: your job postings likely have some bias. The good news: it’s easily fixed. What is unconscious bias? An easy definition of unconscious bias is when you unintentionally exclude (and often offend) someone. Unconscious bias in job… Read more »
I love job ads. I just found a study on them that I feel silly for missing. Sorry! It shows that speaking to a candidate’s needs in a job ad gets you 13.6% more applicants than focusing on the skills your job requires. In other words, focusing on THEM beats focusing on YOU. Not only… Read more »
Here’s a shout-out to 10 of the best job descriptions for 2018. They grab the candidate’s attention and engage them. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! And the ATS systems used by the employers below (Taleo, ADP, Kenexa-Brassring and iCIMS) are… Read more »
I’ve written a lot about job descriptions. But I figure you might want one single place to quickly find something you need on anything related to JDs, job ads, job postings et al. So please enjoy this new Free Job Descriptions Guide. When I say it’s “free”, I mean it. It’s not gated. You don’t… Read more »
Google now tags all traffic coming from their Google For Jobs search. Any URL/link referred from Google For Jobs contains these UTM parameters : utm_campaign=google_jobs_apply utm_source=google_jobs_apply utm_medium=organic Check out the end of this Amazon job URL: Reasons Why Google Tags Google For Jobs Posting Links: To see how much traffic the new Google For… Read more »
The job hopper. It’s a sore subject but well worth talking about. Especially about how to avoid them. After all, job hoppers can make or break a team or company. What is a Job Hopper? Workday CEO Aneel Bhusri should know. He and his co-founder David Duffield are so into hiring that they interviewed the… Read more »
Here are some company career page ideas that stood out to me recently. Enjoy! 1. Career Site-Wide Chatbot A timely (if not immediate) response is key to keeping candidates engaged on your company career site. If a candidate is asking questions that means they’re interested. You don’t have to send them to a contact us… Read more »
Did you know that 608,000+ people per month do a Google search on this type of phrase: “[name of employer] benefits”? (Assurant, Walmart, Costco are the top 3 by the way). Candidates want to know the list of perks and benefits that big (and small) companies are offering. Did you also know that each benefit… Read more »
When you think candidate experience, I bet you think “post-apply” process like interviews and follow-ups. But what about the “digital” or “pre-apply” candidate experience? Here are 5 steps of your “digital” or “pre-apply” candidate experience and the purpose they serve: 1. Company Career Page Company career pages should be focused on attracting and engaging…. Read more »
The most important question a candidate has is: “Why should I work for you?” The operative word is “why”. That’s why it’s surprising that the 4 most common sections of a job description focus almost entirely on answering the question “What?” Examples: Overview/Summary of Job — Most JDs use this to say “what” the position… Read more »
