3 Tips from U.S. Acute Care’s Branded Job Descriptions

Posted by & filed under Job Descriptions.

You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »

17 “Touches” for Recruiting Passive Candidates

Posted by & filed under Recruiting Strategies.

Some candidates are worth the time. A Talent Acquisition leader at a Fortune 500 company told me the other day that their team has to make 17 touches to recruit passive candidates.  What a great stat to track! By “touches” she is referring to 17 outreach activities (she was excluding screening calls and interviews) it takes to… Read more »

7 Reasons You Should Care About Google’s New ATS

Posted by & filed under Applicant Tracking System.

Google recently released a new ATS and when Google releases anything new, it’s worth a close look. Afterall, they arguably have the most software engineering horsepower of any company on the planet — and the cash reserves to keep at it. Before we dive into why you should care about this new Google ATS, you might… Read more »

5 Engaging “Overlays” For iCims ATS Job Pages

Posted by & filed under Job Descriptions.

If you’re an iCIMS client, you might want more engaging job descriptions than the out-of-the-box iCIMS job page which often looks something like this:   Below are 5 examples of iCIMS clients using “overlays” to give themselves job pages with stronger branding and candidate engagement.   1. T-ROC Big Title — They treat the job title… Read more »

3 Common Formatting Mistakes to Avoid On Your Job Descriptions

Posted by & filed under Writing Job Descriptions.

Formatting is a top priority in job description writing because formatting affects readability which impacts the candidate experience. Making a job description easier to read exponentially increases the probability of a job seeker reading the entire job description — and that increases the chance of an apply. Here are 3 common job description formatting mistakes: 1…. Read more »

7 Mistakes to Avoid When Writing a Job Description

Posted by & filed under Writing Job Descriptions.

Words matter…especially in job descriptions. Here are 7 mistakes to avoid when writing YOUR job description: 1) A Long Job Title Many companies use job descriptions that are too long, resulting in lower click-through. This applies to both job postings on job boards as well as on your own company career site. Here are a… Read more »

5 Companies that Use Employer of Choice Awards on their Job Descriptions

Posted by & filed under Employer of Choice.

If you’ve won an employer of choice award, that is a clear example of “social proof” to your candidates. We recommend you use it on every one of your job description pages. Note: Social Proof is one of the 6 proven principles of influence/persuasion from one of my favorite business books Influence by Robert Cialdini,… Read more »

10 Samples of an Effective EEO Statement

Posted by & filed under Diversity and Inclusion.

The purpose of an EEO (Equal Employment Opportunity) statement is to comply with EEOC (Equal Employment Opportunity Commission) law but there’s also a marketing aspect to it. The words in your EEO statement (which often appear in all your job postings) are also words that a candidate will measure you by. In fact, many employers are adding hot new… Read more »

Top Job Search Channels: The Disconnect Between Employers and Job Seekers

Posted by & filed under Recruiting Strategies.

There’s a big disconnect between what candidates and employers think is important, according to the Hinge Research Institute’s Employer Branding Study, a survey of 800+ professionals. They split up the audience into 2 camps: Talent-Evaluators (aka Employers): Professionals involved in their firm’s recruiting and hiring process. This group responded to questions about how they search for and… Read more »

5 Great “Overlays” For Kenexa-Brassring ATS Job Pages

Posted by & filed under Job Descriptions.

If you’re a Kenexa-Brassring ATS client, you are likely frustrated with how your default job pages look “out of the box” without any customization. And that’s a clear obstacle to you having effective employer branding/candidate experience. Here is an example of a basic, “out of the box” job description page of a Kenexa-Brassring ATS client: Below are 5 examples… Read more »

3 Awesome Company Diversity Pages

Posted by & filed under Diversity and Inclusion.

If you’re serious about diversity, it helps to have a dedicated diversity page. Here are 3 company diversity pages that impress us: Apple Company Diversity Page How killer is Apple? I know: a bunch of us are fanboys (and fangirls!), but Apple comes right out with a sweet-looking diversity page with hard data on their… Read more »

10 Examples of an Awesome Company Career Page

Posted by & filed under Company Career Site.

If you want to have the best company career page, look at some of the career home pages below. Some are terrific all the way through and others have a couple of awesome ideas you can borrow. GoDaddy Company Career Page Attention-grabbing hero media Custom header with career-oriented links Video of company culture Employer of Choice awards/badges… Read more »

Geico’s Awesome “Meet Our Recruiters” Page

Posted by & filed under Employer Branding.

I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does…   This page lists out about 30 recruiters. Ongig automatically inserts… Read more »

5 Examples of Effective “Overlays” for Taleo Job Pages

Posted by & filed under Job Descriptions.

If you’re a Taleo ATS client, you are likely frustrated with how your default job pages look “out of the box” without any customization. And that’s a clear obstacle to you having effective employer branding/candidate experience. Below are 5 examples of employers using “overlays” to Taleo to give themselves job pages that stand out, engage and convert.  Ongig… Read more »

Nestle Puts Their Own Spin On Candidate Chat

Posted by & filed under Candidate Engagement.

Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »