What are the best job titles for sales and business development? If you want more traffic to your job postings, one way to answer that is to look at which sales job titles candidates search for. The differences can be dramatic. For example, the title “Sales Representative” gets 4X the search traffic of “Sales Rep”…. Read more »
Your company career page says a lot about you. First impressions count. It might be the candidates’ first time seeing such recruiting vitals as your Employer Brand Team Benefits Values Here are 7 awesome company career pages that caught our attention (and a few bullets on why!): Panasonic Avionics Career Page Great Headline — “There’s… Read more »
The best job ads get you (the employer) 3 things: Attention — they stop the candidate in their tracks. Engagement — they keep the candidate on the page, usually through thoughtful content. Call-to-Action — they get the candidate to click “apply” or take a secondary action like to join a talent community or explore the… Read more »
If you want to attract more female candidates, a good place to start is to eliminate your job description bias. Job description gender bias is the easiest lever for you to pull to hire more women. The 80/20 Rule is in effect here. Well, almost. You can remove about 70% of job description gender bias… Read more »
Video job descriptions grab the attention of busy candidates. They also boost candidate time-on-page (engagement!). Here’s a list of tools to consider: 10 Awesome Video Job Description Creation Tools VideoMyJob A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production. They segment the… Read more »
Pay Transparency is hotter than ever. And equal pay laws are changing fast. 17 states now ban salary history to go along with 19 more local (cities, counties, etc.) bans, according to the great resource HR Dive (see Salary history bans). Some of the new state laws have an impact on your job descriptions/job postings. Not… Read more »
Recruitment marketing platforms are attracting and engaging talent more than ever. We recently published The Top Applicant Tracking Systems used by Fortune 500 Companies. As we collected ATS data we also checked to see if companies were using a recruitment marketing platform to enhance their career site. It turns out: “41% of Fortune 500 companies use… Read more »
Need to hire a virtual assistant? I’ve hired 5 in my career and thought I’d share the virtual assistant job description template I use for these hires. I like to think I get better each time I write a new JD to hire a VA. And special thanks to my friend Ramit Sethi of I Will… Read more »
Your job postings are a key piece of your recruitment strategy. And if you’re a Taleo client there’s a good chance you’re considering enhancing your job postings. The top-level goals of your job postings are to: Engage the candidate Convert the candidate With these goals in mind, you’ll want to look at your Taleo job… Read more »
Want to recruit veterans or enlisted members of the military? I’m guessing yes. There are 1 million+ people in the U.S. Armed Forces and 250,000 per year transition out of the U.S. military. If you want to recruit veterans better, first you have to speak their language…their job lingo in particular. Veterans and enlisted members… Read more »
Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing The 6 stages of the recruiting funnel 4 recruitment marketing strategies The 3 major benefits you’ll see from effective recruitment marketing So if you want to engage more candidates… Read more »
Some of you need to have affirmative action plans, according to the Executive Order 11246 Title 41 Affirmative Action Requirements. As part of this, you publish what’s called an affirmative action statement (or “affirmative action policy statement”) Below are 5 samples of affirmative action statements. You might also check out SHRM’s “Affirmative Action: Statement of Affirmative… Read more »
Starting your job posting with a question is smart and effective. Just like it’s proven in sales that asking questions can convert customers at 10X the rate than average (see the SPIN Selling book), so too does asking questions in your job ads. The reason? Yep, I just asked YOU the reader a question. 🙂… Read more »
There’s a new job board in town and it’s focused solely on video. Vimeo, known as one of the biggest video sharing platforms recently announced its entry into the job market with Vimeo For Hire. They’ll have over 30,000 video producers, editors, directors, operators, and more available for hire. “Every business, brand,… Read more »
Inclusion Statements appear on web pages, within job postings and, sometimes, in bigger reports (see PepsiCo below). They have become vital copy to attract the best talent. After all, the best talent values inclusivity. Here are 10 examples of Inclusion Statements I hope you draw inspiration from: 10 Inclusion Statement Examples IBM IBM’s web… Read more »
