10+ Top Employer Branding Podcasts

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If you want to brush up on all things “EB,” here are 10+ employer branding podcasts from HR pros. These podcasts will give you an edge in using employer branding to attract top talent. The Employer Branding Podcast Join Jorgen Sundberg for this employer branding podcast filled with practical tips for talent attraction and branding… Read more »

4 Examples of Employer Branding Solutions

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Creating solid employer branding (EB) is essential. Why? “95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities” (source: KRG) Here are 4 employer branding solutions to set you up for success. Plus 4 successful EB examples for inspiration. Let’s get started. 1. Ongig – For Effective and Inclusive… Read more »

Why Employee Benefits are Important for Employer Branding

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This article digs into why employee benefits are important for attracting and retaining talent — more specifically related to employer branding. But first, here’s a quick definition of employer branding. What is employer branding? Employer branding (EB) is your reputation with your current employees (and the general public), especially job seekers. Your employer branding affects… Read more »

3 Tips for Post-Pandemic Employer Branding

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The COVID-19 pandemic has had a major impact on the business world. About 30% of employees have reported that their work and private life had worsened, prompting business leaders to focus more on talent retention. Businesses are now struggling to find (and retain) talent. While many factors in the “new normal” influence employee acquisition and… Read more »

5 Great Employer Branding Tools

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95% percent of job seekers say an employer’s reputation impacts their decision to apply (or not). Employer branding tools help you create an impactful image. And keep track of your success. I found 5 tools you might want to try. Before we dive in, here’s why “employer branding” is so important. The value of employer… Read more »

10 Employee Value Proposition Examples [+4 tips to create your own]

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Creating a solid employee value proposition (EVP) is a big part of attracting top talent and keeping them on board. In this article we will answer the questions: What is an employee value proposition? What is the difference between EVP and employer brand? How to develop an employee value proposition. And, I found 10 employee… Read more »

The Top 100 HR and Recruitment Blogs [by Organic Traffic]

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There are a ton of great HR/Recruitment blogs. But which ones get the most traction? We’ve compiled a list of the top 100+ HR blogs by organic traffic they receive via Google and search engines (see Methodology below). To give you a sense of their content, we include the top 3 blog posts (by organic… Read more »

The Top 100 Employer Brands Searched for By Candidates [2019]

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Who are the top employer brands? There’s plenty of great employer brand research out there (see Comparably, Glassdoor, Universum and WilsonHCG). One other measurement is how often candidates search for your company. We took data from our favorite SEO Tool ahrefs to find out which companies candidates search for the most. Methodology & Disclaimers: Our methodology is simple though… Read more »

7 Awesome Company Career Pages

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Your company career page says a lot about you. First impressions count. It might be the candidates’ first time seeing such recruiting vitals as your Employer Brand Team Benefits Values Here are 7 awesome company career pages that caught our attention (and a few bullets on why!): Panasonic Avionics Career Page Great Headline — “There’s… Read more »

Recruitment Marketing: The Ultimate Guide

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Recruitment marketing is vital to talent acquisition. In the guide below, I share a primer on all things recruitment marketing. You’ll find tips including: What is Recruitment Marketing? The Recruiting Funnel & Recruitment Marketing Awareness Facebook Recruitment Marketing Examples Interest & Consideration Recruitment Marketing Strategies Company Career Page Job Postings Diversity & Inclusion Statement Diversity… Read more »

Best Career Pages 2019 (Part 2)

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If you’re looking for a list of the best career pages in 2019, you’ve come to the right place (note: the Part 1 of this is here: The 15 Best Career Pages in 2019). Here’s the deal: Company career pages are evolving at an astounding rate. With employer branding and recruitment marketing initiatives taking priority,… Read more »

15 Best Job Ads Examples (2019)

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Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »

Why Starting Your Job Postings with “About Us” is Usually a Mistake

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Where should your “About Us” section go in a job posting? The start? The middle? The end? If you guessed the start, you’re not alone, but you might be in for a surprise about its effectiveness. An informal survey of job postings on Indeed, Glassdoor and Google for Jobs shows that 53.8% of employers start… Read more »

3 Simple Ways To Create Transparent Job Descriptions

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The best candidates crave transparency. Employers who are hesitant about transparency in their job descriptions may inadvertently cause job seekers to lose interest (Harris Poll of 1,100 adults in May 2018). Here are some tips: 3 ways to create more transparent job descriptions 1. Salaries The #1 thing in job descriptions that candidates are about is salary… Read more »

5 Storytelling Steps to Transform Your Career Site

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If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »