“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Recruitment Marketing.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short.   But first, some advertising/design/recruiting 101: The power of… Read more »

5 Tips On How Recruiting Videos Boost Job Applications By 34%

Posted by & filed under Recruiting Videos.

Job postings with video icons are viewed 12% more than those without, according to a study by CareerBuilder last month.