The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »
Posts Tagged:Employer Branding
It’s Time To Embrace Glassdoor
Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »
New CEO Takes To Twitter For Recruiting
A promoted tweet came across my feed about a month ago that caught my attention. It was the new CEO of a San Francisco startup talking about recruiting, and communicating with candidates. I immediately liked the idea because it stood out. Think about how common the narrative for San Francisco startups has become…. Read more »
Uber Job Ad Reveals Company Mindset
I’m not an Uber-hater. I use the service every couple of months, and I’ve always had a positive experience. What I am is an employment branding strategist. I live in the online recruiting world every day. This includes assessing job descriptions. I’ve read thousands of them in 2014, and I just read one for Uber that… Read more »
The Makings of a Modern Job Description
For all of the energy and resources being poured into Employer Branding, one major pain point still remains: job descriptions. Job descriptions are easy to pick on, and for good reason. Most of them are text-riddled, mis-formatted, non-mobile friendly web pages that you wouldn’t send to your best friend. It’s not like most companies don’t… Read more »
ADP Spin-Off Launches New Employer Brand in 45 Days
When Ongig held our first kick-off meeting with ADP on the morning of August 15th about their huge Dealer Services spin-off, we were impressed by their ambitious goal: launching a complete new employer brand along with careers site and overhaul of job descriptions within 45 days (by October 1st) — the new business would immediately… Read more »
How “Attractive” Is Your Careers Site?
You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »
Top Takeaways From ERE’s 2014 Recruiting Conference
ERE’s 2014 Recruiting Conference took place in San Diego, California on April 23rd & 24th. Thought leaders from across the globe gathered to share and learn best practices and trends in the field. Below are some of the top tweets we picked out. These tweets speak to trends, ideas, and opinions on the current state… Read more »
7 Cool and Effective Tips for Your Careers Site
I look at a lot of careers pages and wanted to pass along seven ideas I ran across lately that might help you move the needle on driving candidate experience. 1) Use a Headline Qualcomm grabs your attention with a simple and eye-grabbing headline: “Get Your Mobile On”. Reason this is important: Copywriting is key… Read more »
Top Tweets from the Social Recruiting Strategies Conference
Talent leaders gathered for the Social Recruiting Strategies Conference in San Francisco last week. The conference attracted thought leaders and practitioners from across North America. Ideas and inspiration were abound as talent leaders discussed key topics in digital recruiting. As a fan of the event, I was keeping close track of the twitter stream. Attendees… Read more »
The Psychology in Managing the Candidate Experience
I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and… Read more »
11 “Must See” Recruiting Stats From Ongig In 2013
In case you missed it, we spent New Year’s Eve tweeting 11 data points we discovered about online recruiting from our platform in 2013. Nothing here is based on opinion, it’s based on the data we’ve pulled directly out of our platform for the previous year. Cheers to a prosperous 2014, and follow us on… Read more »
The Top Trend For Online Recruiting In 2014: Talent CRMs
It’s the time of year when predictions run wild, and the world of online recruiting is no different. To better understand what to expect in 2014, we should first look at a major trend in 2013: the fusion between recruiting and marketing. We wrote about this late last year in “Social Recruiting 2013: Think Like… Read more »
It’s 10pm: Do You Know Where Your Job Descriptions Are?
I grew up in New York in the ’70s and ’80s and there was a famous public service ad that ran many nights with the eerie message: “It’s 10pm, do you know where your children are?” I’ve been reminded of that ad lately as I look at job descriptions these days and wonder if employers/recruiters… Read more »
“Cookie-Cutter” Recruiting Is Killing Your Employer Brand
As we’ve learned over the last few weeks, recruiters are taxed for time in their pursuit of top talent. This is largely due to the fact they are managing between 15-50 job openings at a time on average. The end result is the dreaded “cookie-cutter” approach. We’ve heard from leaders in corporate recruiting that they want… Read more »
