The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand Content strategy for your employer brand Strategies for refreshing your employer brand Company use cases (CVS, Fidelity, Phillips) Measuring employer brand (metrics, KPIs) Leveraging employees in employer brand… Read more »
Posts Tagged:Employer Branding
5 Tips for Creating a Company Career Blog That Recruits For You
Content has become a proven channel for lead generation and can easily be applied to your recruiting efforts. If your company is thinking about starting a career blog or just creating recruiting content in general, here are some tips you might find helpful: 1. Stay Consistent A key characteristic of any successful blog is… Read more »
14 Examples of the Best Company Career Sites (2018)
We review 100’s of company career pages and found these 14 that really stand out. Check out each career page idea we highlight that makes these among the best. You can create awesome career site features like below through Ongig’s Branded Candidate Experience Software. Everlane Creative headline — They use a written letter approach (e.g. “Dear rule-breakers…”)… Read more »
ERE Recruiting Conference 2018: Most Valuable #ERErc Tweets
If you missed the 2018 ERE Recruiting Conference don’t worry we have you covered. We curated 20+ MVTs (most valuable tweets) from #ERErc : #ERERC @LevyRecruits wrapping up the content. pic.twitter.com/HE7DZMEm1G — Jo Weech (@JoWeech) April 4, 2018 #ERERC @LevyRecruits pic.twitter.com/5NXkXPXPvW — Jo Weech (@JoWeech) April 4, 2018 If everyone says that they… Read more »
8 Ways to Create “Dynamic Job Descriptions”
Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »
Colliers Adds Employee Value Proposition Taglines to Job Postings
Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”. E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »
Awesome Interview with “Employment Brand Boundary Breaker”
Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). And a shout-out to TA/Innovation consultant Matt Alder of the Recruiting Future Podcast who interviewed her — I enjoyed your interview style and am now checking out your other… Read more »
CDM Smith’s Simple Yet Powerful Example of Employer Branding
We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »
Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?
Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »
Engaging “Overlays” For iCIMS ATS Job Pages [2020 Update]
iCIMS is a top 10 applicant tracking system in market share for employers. If you are an iCIMS ATS client (like Microsoft, General Mills, Foot Locker) you’ll need to customize your iCIMS career/job pages to really make them awesome. So let’s talk about iCIMS job page overlays. What is Job Page/CSS Overlay for iCIMS? A… Read more »
Top Job Search Channels: The Disconnect Between Employers and Job Seekers
There’s a big disconnect between what candidates and employers think is important, according to the Hinge Research Institute’s Employer Branding Study, a survey of 800+ professionals. They split up the audience into 2 camps: Talent-Evaluators (aka Employers): Professionals involved in their firm’s recruiting and hiring process. This group responded to questions about how they search for and… Read more »
10 Examples of an Awesome Company Career Page
If you want to have the best company career page, look at the career home pages below. Some are terrific all the way through and others have a couple of awesome ideas you can borrow. And you can get most of the career page features below through Ongig’s Candidate Experience Software. GoDaddy Company Career Page Attention-grabbing hero… Read more »
Geico’s Awesome “Meet Our Recruiters” Page
I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does… This page lists out about 30 recruiters. Ongig automatically inserts… Read more »
Nestle Puts Their Own Spin On Candidate Chat
Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »
Employer Branding Interest Has Tripled in the Last Decade
According to Google Trends, Employer Branding interest has tripled over the last decade. Roles have been reversed in the recruiting world. Now the employer is the seller and the candidate is the buyer, forcing employer’s to explore new ways to engage candidates. One of these new ways is Employer Branding, the process of presenting a… Read more »
