Employer Branding Strategies for Job Descriptions (The Ultimate List)

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Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list.   Employer Branding on Job Descriptions vs Company Career Page… Read more »

15 Best Career Pages in 2019

Posted by & filed under Company Career Site.

Are you doing a career page redesign or creating a new one altogether? Our 15 Best Careers Pages (2019) is here to help! Remember: the goal of a company career page is to get the candidates’ attention so that they dive into your job postings. Below, you’ll find the 15 best career pages we’ve found… Read more »

5 Creative Things to Add to Your Job Ads

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If your job ad doesn’t stand out, neither will you. Here are 5 ideas you might not have thought of. Enjoy. 1. Employer Branding Tab A lot of employers talk about their employer brand. Dutch clothing manufacturer Hunkemöller has actually written it into their job descriptions. Candidates click the middle tab (see below) and get a… Read more »

5 Free Ways to Boost Your Glassdoor Ratings

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Not happy with your Glassdoor ratings? First off: don’t worry many employers are not. But your Glassdoor rating has become a number that affects your hiring. For instance, Appcast recently confirmed that higher Glassdoor ratings increased apply rates for job ads. The average Glassdoor employer rating is 3.4 out of 5 (that doesn’t sound very good,… Read more »

The Top 10 Problems TA Leaders Tell Me About

Posted by & filed under Recruiting Strategies.

My job is awesome. I chat with talent acquisition leaders most of the day, and then I work with the Ongig team to create software to (hopefully) solve those problems! About a year ago, I started a spreadsheet of the problems TA leaders shared with me. I decided to now share them with you —… Read more »

Employer Branding Strategies Conference 2018: Most Valuable Tweets

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The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand Content strategy for your employer brand Strategies for refreshing your employer brand Company use cases (CVS, Fidelity, Phillips) Measuring employer brand (metrics, KPIs) Leveraging employees in employer brand… Read more »

5 Tips for Creating a Company Career Blog That Recruits For You

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Content has become a proven channel for lead generation and can easily be applied to your recruiting efforts. If your company is thinking about starting a career blog or just creating recruiting content in general, here are some tips you might find helpful:   1. Stay Consistent A key characteristic of any successful blog is… Read more »

14 Examples of the Best Company Career Sites (2018)

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We review 100’s of company career pages and found these 14 that really stand out. Check out each career page idea we highlight that makes these among the best. You can create awesome career site features like below through Ongig’s Branded Candidate Experience Software. Everlane Creative headline — They use a written letter approach (e.g. “Dear rule-breakers…”)… Read more »

ERE Recruiting Conference 2018: Most Valuable #ERErc Tweets

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If you missed the 2018 ERE Recruiting Conference don’t worry we have you covered. We curated 20+ MVTs (most valuable tweets) from #ERErc : #ERERC @LevyRecruits wrapping up the content. pic.twitter.com/HE7DZMEm1G — Jo Weech (@JoWeech) April 4, 2018   #ERERC @LevyRecruits pic.twitter.com/5NXkXPXPvW — Jo Weech (@JoWeech) April 4, 2018   If everyone says that they… Read more »

8 Ways to Create “Dynamic Job Descriptions”

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Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

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Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

Awesome Interview with “Employment Brand Boundary Breaker”

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Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). And a shout-out to TA/Innovation consultant Matt Alder of the Recruiting Future Podcast who interviewed her — I enjoyed your interview style and am now checking out your other… Read more »

CDM Smith’s Simple Yet Powerful Example of Employer Branding

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We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

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Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

Engaging “Overlays” For iCIMS ATS Job Pages [2020 Update]

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iCIMS is a top 10 applicant tracking system in market share for employers. If you are an iCIMS ATS client (like Microsoft, General Mills, Foot Locker) you’ll need to customize your iCIMS career/job pages to really make them awesome. So let’s talk about iCIMS job page overlays. What is Job Page/CSS Overlay for iCIMS? A job… Read more »