Posts Tagged:Employer Branding

Employer Branding Study Job Search Cover

Top Job Search Channels: The Disconnect Between Employers and Job Seekers

Posted by & filed under Recruiting Strategies.

There’s a big disconnect between what candidates and employers think is important, according to the Hinge Research Institute’s Employer Branding Study, a survey of 800+ professionals. They split up the audience into 2 camps: Talent-Evaluators (aka Employers): Professionals involved in their firm’s recruiting and hiring process. This group responded to questions about how they search for and… Read more »

Godaddy Career Page Hero Image

10 Examples of an Awesome Company Career Page

Posted by & filed under Company Career Site.

If you want to have the best company career page, look at the career home pages below. Some are terrific all the way through and others have a couple of awesome ideas you can borrow. And you can get most of the career page features below through Ongig’s Candidate Experience Software. GoDaddy Company Career Page Attention-grabbing hero… Read more »

Geico Meet Our Recruiters

Geico’s Awesome “Meet Our Recruiters” Page

Posted by & filed under Employer Branding.

I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does…   This page lists out about 30 recruiters. Ongig automatically inserts… Read more »

Candidate Chat Nestle Cover

Nestle Puts Their Own Spin On Candidate Chat

Posted by & filed under Candidate Engagement.

Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »

Employer Branding Has Tripled Cover

Employer Branding Interest Has Tripled in the Last Decade

Posted by & filed under Employer Branding.

According to Google Trends, Employer Branding interest has tripled over the last decade. Roles have been reversed in the recruiting world. Now the employer is the seller and the candidate is the buyer, forcing employer’s to explore new ways to engage candidates. One of these new ways is Employer Branding,  the process of presenting a… Read more »

Top 10 Job Ads Cover

10 Examples of the Best Job Ads in 2017

Posted by & filed under Job Ads, Job Descriptions.

Here are 10 examples of job ads worth looking at, whether you are revamping your own…or just looking for creative job ad ideas. Last year Ongig published 10 Awesome Job Descriptions and we are already seeing many companies (big and small) making vast improvements to their job ads which show you just how fast they are evolving. Some… Read more »

10 Types of Different Recruitment Videos

Posted by & filed under Recruiting Videos.

If you’re short on ideas for which type of recruitment videos to choose for your company career site and job descriptions, here are 10 examples we culled for you. Enjoy! Aspirational Recruitment Video This Walmart recruiting video aims at repositioning what Walmart is all about (i.e. not just a retail chain). ; Team-Oriented Recruitment Video… Read more »

Banfield company career site landing page

Best Company Career Sites of 2017 (Vol. 2)

Posted by & filed under Company Career Site.

There wasn’t enough room in our previous Best Company Career Sites of 2017 (Vol. 1) piece, so we did a Volume 2! Here are some of the best company career sites with an emphasis on the careers home page. Banfield Pet Hospital If you have anything that tugs at a candidate’s heart, show it. Banfield is… Read more »

Best Company Career Sites of 2017 (Vol. 1)

Posted by & filed under Company Career Site.

We got great engagement and feedback from our 20 of the Best Company Career Sites (and Why!) blog piece we did in 2016, so here are some more company career sites that stood out to us recently along with reasons why. It’s not meant to be the be-all, end-all list of the best company career sites…but more… Read more »

Negative Digital Candidate Experience Looks Like This…

Posted by & filed under Employer Branding.

If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »

2017 Social Recruiting Strategies Conference (SRSC) Insights: Day 2

Posted by & filed under Employer Branding, Social Recruiting.

The  2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In case you’re missing it here are the 5 key points that the SRSC will cover: In-depth practical recruiting tips Strategies to turn passive candidates into active candidates Engaging employees in order to develop a… Read more »

Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs

Posted by & filed under Job Descriptions.

If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages. Here’s the above-the-fold look at their job description. Highlights include: An in-depth header (and footer) A picture of a human A sub-headline that uses… Read more »

Talent Acquisition Eclipses Employer Branding and Recruitment Marketing

Posted by & filed under Trends.

If you are a recruiting word nerd like me, you might find this data from Google Trends interesting. I took 3 common recruiting phrases (Recruitment Marketing, Employer Branding and Talent Acquisition) and looked at how many Google searches there have been over the last 5 years. It turns out that 5 years ago, Recruitment Marketing… Read more »

Kimberly-Clark Launches Personality Quiz to Attract Millennials

Posted by & filed under Company Career Site, Recruiting Strategies.

How do you attract millennials and tech talent to Neenah-Appleton, Wisconsin? Manufacturing giant Kimberly-Clark launched a new BuzzFeed-style career personality test and dedicated a new company career site called Welcome Original Thinkers. The test begins by challenging the candidate on what type of “Original Thinker” they think they are (with 8 potential choices (dreamer, analyzer, disruptor, etc.). This… Read more »

Fast-Growing Drybar Launches Video Job Descriptions

Posted by & filed under Video Job Descriptions.

The hot retailer Drybar (whose focus is hair “blowouts”) is the latest business leader to recruit through video job descriptions. Here’s the video that’s now appearing on every job description:   And below is an example of the full video job description: The video shows one team at their West Hollywood location. Key points the video hits… Read more »