Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page A… Read more »
Posts Tagged:Candidate Engagement
Maslow’s Hierarchy of Candidate Needs (for Job Ads)
I’m reading a great new book about winning political fights — it’s called The Fixer by Bradley Tusk. It reminded me of a powerful marketing tool (“self-interest”) to win over candidates through job ads. What’s a job candidate’s top self-interest? You could do worse than to use Maslow’s Hierarchy of Needs. I’ve transposed the normal Maslow… Read more »
Boost Your “Digital” Candidate Experience with Job Page Overlays
What is a Job Page Overlay? A job page overlay (or job wrapper) is a design layer you put over your applicant tracking system to generate new job pages. This makes your pages more engaging and attractive to candidates. You get a higher time on page and apply rate. Why Use a Job Page Overlay… Read more »
5 Ways to Provide a “One-Click” Candidate Experience
Us consumers are now very used to a “one-click world.” Shouldn’t we treat candidates the same? As consumers, we go on Amazon and do a “one-click check-out”. We go to Google, type a word or phrase…and voila…we get great results. I wake up and click my iPhone and ask for the weather. Heck, my father-in-law… Read more »
17 “Touches” for Recruiting Passive Candidates
Some candidates are worth the time. A Talent Acquisition leader at a Fortune 500 company told me the other day that their team has to make 17 touches to recruit passive candidates. What a great stat to track! By “touches” she is referring to 17 outreach activities (she was excluding screening calls and interviews) it takes to… Read more »
The Top 8 Things Candidates Really Care About in Employer Branding
When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »
Best Company Career Sites of 2017 (Vol. 2)
There wasn’t enough room in our previous Best Company Career Sites of 2017 (Vol. 1) piece, so we did a Volume 2! Here are some of the best company career sites with an emphasis on the careers home page. Banfield Pet Hospital If you have anything that tugs at a candidate’s heart, show it. Banfield is… Read more »
Kimberly-Clark Launches Personality Quiz to Attract Millennials
How do you attract millennials and tech talent to Neenah-Appleton, Wisconsin? Manufacturing giant Kimberly-Clark launched a new BuzzFeed-style career personality test and dedicated a new company career site called Welcome Original Thinkers. The test begins by challenging the candidate on what type of “Original Thinker” they think they are (with 8 potential choices (dreamer, analyzer, disruptor, etc.). This… Read more »
HR Tech Conference 2019 Top Tweets From Day 3
Back at for Day 3 of the HR Tech Conference! Here were some top tweets and insights: How has employer value prop changed? 1) We know now how employees feel about the company (social). – @TrishMcFarlane @Madtarquin #HRTechConf — Brian Halligan (@brianhalligan) October 6, 2016 Employer value prop used to be about benefits…. Read more »
HR Tech Conference Top Tweets From Day 2
Here are some top tweets from Day 2 of the HR Tech Conference: “#HR leaders must be business leaders” – @s_markberry on the money at #HRTechConf pic.twitter.com/oHhcl5CbBD — David Green (@david_green_uk) October 5, 2016 Top initiatives for small businesses: Social Enablement, Workforce Planning, HR App Integrations – @SierraCedar #HRTechConf — Robert J Johnson… Read more »
HR Tech Conference Top Tweets From Day 1
The HR Technology Conference kicked off yesterday, covering all of the latest trends – SaaS, The Cloud, social, mobile, analytics, video, gamification, and Big Data in the Human Resources industry. Here are some of the top tweets from Day 1: The new world of People Analytics #HRTechConf #HRTech @Josh_Bersin pic.twitter.com/v0hVDDYsD3 — Vishal Saha (@vishalsaha)… Read more »
15 “Must-Have” Features For Your Company Career Site
If you’re building a new company career site, here are 15 features for you to consider to attract, engage and convert candidates. 1. A Compelling Headline— It’s a shame that most company career home pages use just “Careers” or “Jobs” as their headline. Boring. Instead, write like a copywriter and be attention-grabbing (Huge Inc.) or Activision (pictured… Read more »
5 Calls-to-Action to Make Your Job Descriptions More Effective
You’ve likely heard that job candidates should be considered the buyer with you the employer being the seller. And if you want your candidates to “buy” you need the right calls-to-action at the job description level. And it’s more than just the Apply button. Here are the 5 CTAs (calls to action) we find to most effectively… Read more »
5 Attractive Company Career Pages
We took a look at a bunch of company career pages over the past couple of days and there were a few that stuck out and caught our attention. Based on images, design, and copy. Comcast (@ComcastCareers) Comcast emphasizes images on their career page. These images contain employees and the workplace, giving potential candidates a feel of the… Read more »
4 Funny Recruiting Videos that Attracted Candidates
Recruiting videos can generate 10’s of thousands to millions of candidate views. While it’s important to have formal/serious videos that articulate employer brand and company culture, it’s also effective to show the more human, down to earth side with humor and fun. Here are a few employers and employees who nailed it with recruitment videos that caught… Read more »
