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There wasn’t enough room in our previous Best Company Career Sites of 2017 (Vol. 1) piece, so we did a Volume 2!
Here are some of the best company career sites with an emphasis on the careers home page.
Banfield Pet Hospital
- If you have anything that tugs at a candidate’s heart, show it. Banfield is masterful at showing pics and videos of cute puppies.
- Easy to digest info, including visually showing that you could work just about anywhere in the U.S. (a map is most valuable to show when you have a nationwide presence (all chains should use a map).
Toggl
- If quality is a priority, check out Toggl’s approach in which they use their careers home page to list every department they have with a persona of who they’re looking for along with a 20 minute test for each job.
- They include salary ranges for each department — “No salary info” was the top reason why candidates had a negative candidate experience.
Brightview
- Awesome visuals, branding, and career site homepage layout.
- Great talent community opt-in — The image definitely accentuates the opt-in
- Status update link for returning applicants link — An under-utilized feature that can increase candidate experience
Kimberly-Clark
- Branded URL (welcomeoriginalthinkers.com)
- A quiz showing you your personality type and how that might be a good fit at Kimberly-Clark (see a sample of the quiz we took!)
- Emphasis on job and/or location needs — Make sure candidates know your needs. Kimberly-Clark does this by emphasizing Neenah Appleton, WI jobs with its own tab and enlarged link (middle of page).
Walmart
- Clean, easy-to-navigate for such a big company
- Unique employer branding video that tells you some things you probably don’t know about the retailing giant (diversity, military/veteran recruiting, etc.)
Roblox
- Killer sub-headline — Talking directly to the candidate.
- Great Employer Branding and employer of choice award
- Useful company stats with a cool looking counter.
Sofology
- Killer hero video media
- 3 easy call to actions
- Employer of choice awards (6 of them!) above the fold
- Enlarged talent community opt-in at the bottom of page
Procter & Gamble
It’s great to see an company who is as good at employer branding as they are at product branding. Check out:
- The clear mention of their brands
- The overall color scheme (I feel like they took the best colors from each brand to craft this company career page)
- A dynamic headline — Strong and bold (literally and figuratively)
- A mix of diverse people throughout the career homepage
KPMG
A nice mix of:
- Recruitment Videos — Multiple videos are showcased, KPMG history and Life at KPMG
- Answers to “why” a candidate should work there
- Employer of Choice Awards — Rotating carousel of awards, this can also be utilized for images and/or video
Rob Kelly
Co-Founder and CEO at Ongig
I am a 3-time CEO, author and proud father of my preemie baby Maverick! We created Ongig to transform your job descriptions to boost quality candidates and diversity. Ongig supercharges your job pages through video, images, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO- optimized. Ongig also analyzes the text of your JDs and our pro copywriting team will rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk. Request a demo if you'd like to chat about partnering!
Latest posts by Rob Kelly (see all)
- The Top 20 Recruitment Advertising Agencies - September 1, 2020
- Reported Layoffs drop by 59% Last Week [September 14, 2020 Update] - July 13, 2020
- Neurodiversity: The Definitive Guide - May 26, 2020
