Make Your Job Descriptions More Sticky by Adding Glassdoor Content

Posted by & filed under Employer Branding.

The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »

Evergreen Jobs

Posted by & filed under Job Descriptions.

I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »

How “Attractive” Is Your Careers Site?

Posted by & filed under Candidate Engagement.

You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »

Video Job Descriptions Get 487% Pop Over Text Job Descriptions

Posted by & filed under Job Ad, Video Job Descriptions.

Online job descriptions are one of the few Web pages whose primary design has not changed since they first appeared on Online Career Center, Monster and DICE in the early ’90s. Job descriptions continue to look like little more than old print help-wanted ads pasted online. What happens to candidate engagement when you add a… Read more »

Raising Engagement On Job Descriptions By Using Live Chat

Posted by & filed under Candidate Engagement.

Are recruiters ready for real-time engagement? Phrases like “Candidate Engagement” and “Candidate Experience” are plentiful in today’s world of recruiting. For recruiters striving for engagement, the technology is available right now to put your plan into action. Last week we placed Olark live chat on every careers site and job description we power. The initial… Read more »

“Little Data”: 5 Basic Metrics For Your Careers Site

Posted by & filed under Company Career Site.

Being a recruiting nerd, I was excited when two separate talent leaders told me last week that they spend several hours each month in Google Analytics. During hundreds of conversations with talent leaders over the last two years, this has been a rarity. To have two in one week was refreshing. Refreshing because Google Analytics… Read more »

The Psychology in Managing the Candidate Experience

Posted by & filed under Candidate Engagement.

I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and… Read more »

The Best Recruiters in the Future Will Have to “Think Granular”

Posted by & filed under Trends.

I like trends, and the recruiting trend of things going more granular is one I’ve been thinking about lately. By “granular”, I’m talking about things getting chunked down to smaller, more particular items…think grains of sand on a beach versus the beach itself.   The Internet is causing all this of course…I know, no big… Read more »

It’s 10pm: Do You Know Where Your Job Descriptions Are?

Posted by & filed under Candidate Engagement.

I grew up in New York in the ’70s and ’80s and there was a famous public service ad that ran many nights with the eerie message: “It’s 10pm, do you know where your children are?” I’ve been reminded of that ad lately as I look at job descriptions these days and wonder if employers/recruiters… Read more »

How One Recruiter is Crushing Another on Craigslist

Posted by & filed under Job Ads.

Good to see Craigslist finally emphasizing visual job descriptions. Why should you care? Don’t you think Rocket Lawyer below is crushing Switchfly and Intrax in terms of click-throughs on their Senior Web Developer ad on Craigslist below (location aside)?   “Contrast” = Good “CRAP” I do. The reason is that it leverages “contrast”, one of… Read more »

Kudos to Asana for Using “Responsive Design” in their Job Descriptions

Posted by & filed under Job Descriptions.

If the mobile traffic to your job pages is like Ongig’s or our clients, you’re seeing about 15% to 25% of your users using a smart phone or tablet.  And that % is about double what it was last year. But the smaller screens mean that you’re going to have adjust the design of your… Read more »

A Few Easy Ways to 20X Candidate Engagement on Your Careers Page

Posted by & filed under Candidate Engagement.

We were psyched when Jobvite yesterday released the stat that 56.63% of people spend less than 10 seconds when they visit a Careers page. “Less than ten seconds!” Wow. What a lost opportunity. We decided to look at the stats of our clients (the ones we fully tracked through Google Analytics like Yelp, O’Neill Sports… Read more »

Up to 20% or More of Your Candidates Will Click the “Talent Network” Button

Posted by & filed under Company Career Site.

We’re impressed with the high percentage of candidates clicking “Join Our Talent Network” on some of our clients’ Career home pages. A Careers home page like La Jolla Group (parent of O’Neill Sports) that places their “Join Our Talent Network” call-to-action button in a prominent position (above-the fold) can easily see 20% or more of… Read more »

10 Awesome “Careers Page” Ideas You Might Have Missed

Posted by & filed under Company Career Site.

Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section stand out. Here are 10 solid ideas worth considering. 1) Show Your Hiring Manager Once a candidate knows the industry, role… Read more »

In Recruiting, Your Candidates Are Your Customers – Sell Them!

Posted by & filed under Candidate Engagement.

As a recruiter, you’re responsible for selling to candidates. Just like your customers have a choice in whether they buy from you or your competitors, your candidates have a choice in where they work. So sell your company to them! Why should they “buy” from you, rather than looking elsewhere? What will you provide for… Read more »