Posts Tagged:Marketing

The 25 Best Marketing Job Titles [Ranked by Search Volume]

Posted by & filed under Job Titles.

What are the best marketing job titles to attract talent? If you want more traffic to your job postings, one way to answer that is to see which marketing titles candidates search for. Below are the top 25 marketing job titles based on the number of searches they receive on Google. For search query data,… Read more »

How a recruiter uses a Join Our Talent Network call to action button to attract job candidates.

Up to 20% or More of Your Candidates Will Click the “Talent Network” Button

Posted by & filed under Company Career Site.

We’re impressed with the high percentage of candidates clicking “Join Our Talent Network” on some of our clients’ Career home pages. A Careers home page like La Jolla Group (parent of O’Neill Sports) that places their “Join Our Talent Network” call-to-action button in a prominent position (above-the fold) can easily see 20% or more of… Read more »

Marketing does well leveraging channels, Recruiting grows dependent on certain ones.

Social Recruiting 2013: Think Like Marketing

Posted by & filed under Social Recruiting.

As the “battle for talent” heats up in 2013, the buzz will be about the hot trends in Social Recruiting: Employer Branding, Mobile Engagement, Social Sharing, Talent Communities, and Recruitment Videos. Talk to your colleagues in Marketing and you’ll hear about a similar focus: Branding, Mobile Engagement, Social Media, Customer Interaction, and Video Advertising. Take… Read more »

What’s Your LinkedIn InMail Response Rate?

Posted by & filed under A-Players, Hiring, Recruiters.

[Note: If you do nothing else, please proceed to the bottom of this page to vote and comment. We want your opinion on the effectiveness of LinkedIn InMails.] The value LinkedIn places on an InMail is $10 each. Of course, you can get a volume discount if you buy the LinkedIn Recruiter seat. Several of… Read more »

Why Recruiters Should Take A Page From Marketing’s Book

Posted by & filed under Recruitment Marketing.

According to Dictionary.com, the definition of recruiting is “to engage in finding and attracting employees, new members, students, athletes, etc.”. The key word in this definition is “attracting”. Think of things in life that attract: bait attracts a fish, a zapper attracts mosquitos, …you get the picture. Why should job ads be any different? As it stands today, most job ads aren’t worth 5 seconds… Read more »