Posts Tagged:Employer Advice

“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Recruitment Marketing.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short.   But first, some advertising/design/recruiting 101: The power of… Read more »

Avoid These 3 Mistakes & Your Job Posting Won’t Suck

Posted by & filed under Job Descriptions.

If you need to create a job description, we’d prefer you use Ongig and have yourself a next-gen “social job description.” But if it is absolutely necessary for you to write a job description through some other means, please try to avoid making these 3 mistakes. 1) A Robotic-Looking URL The URL for a job description needs… Read more »

Exclusive Stats: Facebook Likes & Their Impact On Job Posting Traffic

Posted by & filed under Social Recruiting.

We’re still in the early days of social recruiting but we have some data to share on Facebook Likes on job descriptions. We perused the analytics for our jobs (the ones that had dependable data) and want to share the following #s: Average Facebook Likes per job description: 7.26 The average # of visits from… Read more »

Why Recruiters Should Take A Page From Marketing’s Book

Posted by & filed under Recruitment Marketing.

According to Dictionary.com, the definition of recruiting is “to engage in finding and attracting employees, new members, students, athletes, etc. The key word in this definition is “attracting”. Think of things in life that attract: bait attracts a fish, a zapper attracts mosquitos, …you get the picture. Why should job ads be any different? As… Read more »

The 3 Reasons This Rising Star Jumped To A New Biz (For Less Pay)

Posted by & filed under A-Players.

I was reaching out to some San Francisco “A-Players” last week for the “The 5 C’s Of Why An A-Player Takes A New Job” article and one rising star, Mackenzie Mee-Lee, responded right after deadline about why she joined a new business (The Lions) recently. Here are Mackenzie’s own words

The “5 C’s” Of Why An “A-Player” Takes A New Job

Posted by & filed under A-Players.

I first heard the term “A-Player” when I studied under Topgrading author Brad Smart. I took detailed notes during my workshop – after all, the legendary GE CEO Jack Welch had been one of Brad’s pupils.

The Top 7 Reasons Hiring Is Being Reinvented

Posted by & filed under Hiring.

The hiring world is being radically shaped. Not to be dramatic, but we think that this will affect each of you reading this. Towards that end, this article is dedicated to the 7 major reasons/trends that will contribute to this new hiring/jobs world.   1) A Hire Is A One Million Dollar Transaction A hire… Read more »