When you write a job description, you are not just writing it for the candidate, you are also writing it for Google, Bing, Indeed, and any other search engine out there. That’s why you need the right SEO tips to make sure your JDs get seen. Writing for search engines is one of the key… Read more »
Posts Tagged:Plain English
25+ Examples of Helpful Diversity Statements [2024 Update]
How good is your diversity statement? I asked my team to send me some of the best examples of diversity statements they could find. They reviewed the Fortune 100 Best Workplaces for Diversity list and also Googled “Most Diverse Companies.” They gave me a list of 30 diversity statements they found. I whittled that down… Read more »
Creating an Effective EEO Statement: 16 Helpful Samples
The purpose of an EEO (Equal Employment Opportunity) statement is to comply with EEOC (Equal Employment Opportunity Commission) law but there’s also a marketing aspect to it. The words in your EEO statement (which often appear in all your job postings) are also words that a candidate will measure you by. That’s why I ran every EEO statement… Read more »
5 Examples of “Complex Words” That Hurt Your Job Ads
Every word in your job ad counts. But your job postings often have complex words or phrases you don’t need — they sound more like legalese than a job advertisement. Replace or cut these complex words/phrases and your job ad’s apply rate can see a major boost. You’ll also often see an increase in good candidates…. Read more »
Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)
The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. Note: Check out our free Job Descriptions Guide — it tells you everything we know about writing job descriptions! What if I told you I could improve the effectiveness of your… Read more »
10 Tips for Writing Effective Job Descriptions
A few tips from my 20+ years of writing job descriptions: Note: If you’re lazy like me, a lot of the principles below are built into software such as these: The Top 6 Augmented Writing Tools for Job Descriptions. For more tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples. Put First… Read more »
7 Mistakes to Avoid When Writing a Job Description
Words matter…especially in job descriptions. Update: Since writing this article, our team here at Ongig launched a new version of our Text Analyzer software for writing job descriptions. For more tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples. Here are 7 mistakes to avoid when writing YOUR job description: 1)… Read more »
The 5 Things Everyone Should Know About SEO in Job Descriptions
No one but Larry and Sergey know the secret sauce in Google’s algorithm, but there are 5 principles to help you “think like Google” that will help your SEO (search engine optimization) for your job description. 1) The URL Should Be In Plain English Let’s start at the top: the URL. The basic rule of… Read more »
Avoid These 3 Mistakes & Your Job Posting Won’t Suck
If you need to create a job description, we’d prefer you use Ongig and have yourself a next-gen “social job description.” But if it is absolutely necessary for you to write a job description through some other means, please try to avoid making these 3 mistakes. 1) A Robotic-Looking URL The URL for a job description needs… Read more »
Is The Résumé Dead?
Throughout the 20th Century and now into the 21st, job search pundits have eulogized the résumé as it gives way to technology and time. Through each era, age, fad and phase, the resilient document changes and continues to lead the way for job seekers. Like the Phoenix, the résumé is dynamic, dying thousands of fiery deaths only to rise from… Read more »
The Top 7 Reasons Hiring Is Being Reinvented
The hiring world is being radically shaped. Not to be dramatic, but we think that this will affect each of you reading this. Towards that end, this article is dedicated to the 7 major reasons/trends that will contribute to this new hiring/jobs world. 1) A Hire Is A One Million Dollar Transaction A hire… Read more »