Posts Tagged:Employer Branding

The Psychology in Managing the Candidate Experience

Posted by & filed under Candidate Engagement.

I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and… Read more »

11 “Must See” Recruiting Stats From Ongig In 2013

Posted by & filed under Trends.

In case you missed it, we spent New Year’s Eve tweeting 11 data points we discovered about online recruiting from our platform in 2013. Nothing here is based on opinion, it’s based on the data we’ve pulled directly out of our platform for the previous year. Cheers to a prosperous 2014, and follow us on… Read more »

The Top Trend For Online Recruiting In 2014: Talent CRMs

Posted by & filed under Trends.

It’s the time of year when predictions run wild, and the world of online recruiting is no different. To better understand what to expect in 2014, we should first look at a major trend in 2013: the fusion between recruiting and marketing. We wrote about this late last year in “Social Recruiting 2013: Think Like… Read more »

It’s 10pm: Do You Know Where Your Job Descriptions Are?

Posted by & filed under Candidate Engagement.

I grew up in New York in the ’70s and ’80s and there was a famous public service ad that ran many nights with the eerie message: “It’s 10pm, do you know where your children are?” I’ve been reminded of that ad lately as I look at job descriptions these days and wonder if employers/recruiters… Read more »

“Cookie-Cutter” Recruiting Is Killing Your Employer Brand

Posted by & filed under Employer Branding, Recruiters.

As we’ve learned over the last few weeks, recruiters are taxed for time in their pursuit of top talent. This is largely due to the fact they are managing between 15-50 job openings at a time on average. The end result is the dreaded “cookie-cutter” approach. We’ve heard from leaders in corporate recruiting that they want… Read more »

How To Make Low-Cost Recruiting Videos That Drive Your Employer Brand

Posted by & filed under Recruiting Videos.

If you’ve read the book Blue Ocean Strategy, you know that the authors outlined ways to create uncontested market space and make the competition irrelevant. Apply that to recruiting, and video has been one of the tools highly discussed in setting a company apart with candidates. The challenge is that video may seem difficult to… Read more »

5 Impacts Of A Strong Employer Brand

Posted by & filed under Employer Branding.

You’ve likely heard the buzz over Employer Branding. We’ve seen excellent articles detailing the steps to success, for your Employer Brand. It’s obvious that Employer Branding has emerged as an important topic in Talent Acquisition, but one question still remains: what is the impact? The benefits of Employer Branding are obvious for candidates. They get… Read more »

10 Awesome “Careers Page” Ideas You Might Have Missed

Posted by & filed under Company Career Site.

Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section stand out. Here are 10 solid ideas worth considering. 1) Show Your Hiring Manager Once a candidate knows the industry, role… Read more »

3 Mistakes that Could Make Your Jobs Page Look Like the D.M.V.

Posted by & filed under Company Career Site.

I look at a lot of jobs/careers pages. So you can imagine my surprise when I was perusing the “Jobs” pages of the  Forbes Magazine Most Innovative Companies In The World —  and found that many of them are sub-standard. In particular, some of these innovative companies have jobs pages that remind me of the… Read more »

Top Quotes From The Social Recruiting Strategies Conference

Posted by & filed under Social Recruiting.

Several of Social Recruiting’s top thought leaders gathered in San Francisco last week at a conference focused on the latest trends in the field. The roster of experts ranged from corporate talent acquisition executives, to entrepreneurs bringing new technology, to specialists in the latest techniques in Social Recruiting. I combed through pages of notes, and… Read more »

Social Recruiting 2013: Think Like Marketing

Posted by & filed under Social Recruiting.

As the “battle for talent” heats up in 2013, the buzz will be about the hot trends in Social Recruiting: Employer Branding, Mobile Engagement, Social Sharing, Talent Communities, and Recruitment Videos. Talk to your colleagues in Marketing and you’ll hear about a similar focus: Branding, Mobile Engagement, Social Media, Customer Interaction, and Video Advertising. Take… Read more »

“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Recruitment Marketing.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short.   But first, some advertising/design/recruiting 101: The power of… Read more »

5 Tips On How Recruiting Videos Boost Job Applications By 34%

Posted by & filed under Recruiting Videos.

Job postings with video icons are viewed 12% more than those without, according to a study by CareerBuilder last month.