Wow, did you see this cool LinkedIn Share this week? It reminded me of one simple formula to an awesome employer brand is to: Hire good human beings — Make sure to hire good people as they will do good within and beyond your organization Acknowledge your team — If someone on your team does something… Read more »
Posts Tagged:Employer Branding
5 Qualities that the Best Recruiters Have in Common (from a Silicon Valley Trainer)
Facebook’s super “business recruiter” Sarah Clifford was kind enough to introduce me to recruiting trainer expert Jenna Luthy recently (and thanks to Uber’s talent branding star Andrew Levy for hooking me up with Sarah!). Jenna trains recruiters for some of the best companies in Silicon Valley and I asked her to share some of her… Read more »
DHL Express Nails the “Branded Job Description”
Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »
Best Company Career Sites Honorable Mention
We did a post recently on the best company career sites. Below are some honorable mentions we wanted to give a shout-out to: Hallmark Job Search & Department Microsites — The first thing they provide is a job search by keyword, location, and then 8 pics/tiles that link off to different departments and Internships. Each… Read more »
20 of the Best Company Career Sites (and Why!)
If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »
The Ultimate List of Company Career Site Ideas (35+ Features)
This is the ultimate list of company career site features and ideas. And let me be clear about something: This is NOT your average “5-10 ideas” post. Yes, I’ll cover the must-have features for you career site. But you’re also going to see more creative features that are catching our attention. So if you’re looking… Read more »
5 Steps to an Employer Branding Strategy For Instagram
We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »
Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”
The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »
King’s New Recruiting Video of an Indoor Forest Just Released
Check out King (mobile entertainment video game maker) and video of their new office space. For those of you with interesting offices, if you got it, flaunt it! Something cool like this could be a deciding/tiebreaking factor in whether your next star candidate decides to apply to your company. Hats off to King… Read more »
Recruiting Strategies for VMware, Slack, Stripe and Dropbox
I caught up with talent acquisition pro Tom Wadlington the other day — Tom has some great experience including VMware, Liberty Mutual, Akamai and PriceWaterhouse. I asked him a few questions on talent acquisition strategy and recruitment marketing. Here’s what he had to say: Q: Hi Tom. You were part of the team that took VMware… Read more »
Slack Technologies Turbo-Charges Employer Brand with Twitter “Wall of Love”
Slack, a messaging system company that is growing like wildfire, is doing something brilliant in employer branding that centers around Twitter. Their brilliant move first got my attention when I saw this Wall Street Journal ad: The ad is based on this original tweet: It’s recently come to my attention that I’m a little too in… Read more »
4 Funny Recruiting Videos that Attracted Candidates
Recruiting videos can generate 10’s of thousands to millions of candidate views. While it’s important to have formal/serious videos that articulate employer brand and company culture, it’s also effective to show the more human, down to earth side with humor and fun. Here are a few employers and employees who nailed it with recruitment videos that caught… Read more »
How Hubspot, Autodesk and Dell Use Culture SlideShares to Attract Millions
I was recently chatting up talent leaders at Hubspot, Autodesk and Dell about the creation of their culture-related slide decks — thousands of new candidates are flipping through these things every day. The 3 of them kindly agreed to let me share my notes from our exchanges. I shortened some answers for clarity. Thanks for sharing your experience, Katie, Andrew… Read more »
Make Your Job Descriptions More Sticky by Adding Glassdoor Content
The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »
GEICO Goes Local With Location-Based Microsites
It’s a challenge for enterprise companies to cater to candidates by location. Yet the payoff can be huge, because candidates are hungry for the most relevant information available about job opportunities. Candidates scour the internet for specifics on jobs they are considering. They want more than just the job description. They want details about the… Read more »
