Posts Tagged:Employer Branding

5 Mistakes Your Job Search Page Might Make to Damage Your Brand

Posted by & filed under Company Career Site.

Your company career site job search page is a vital component of the candidate experience. However, many job search pages make some common mistakes. I ran across one employer recently, Ideal Industries, whose job search page had 5 things they could fix to improve candidate experience (and increase pipeline/traffic). I don’t mean to pick on Ideal Industries: they… Read more »

Top employer of choice awards logos

A Comprehensive List of Employer of Choice Awards

Posted by & filed under Employer of Choice.

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »

Glassdoor Summit Day 2 Summary

Posted by & filed under Employer Branding.

The last day of the Glassdoor Summit did not disappoint. Twitter was on fire throughout the whole day and we curated some of the best tweets. If you missed out, here are some key insights and takeaways from each speaker who graced the stage. Lars Schmidt, Founder of Amplify Talent: The Future of Human Resources… Read more »

Google Now Shows 10 to 15 Pictures per Job Description

Posted by & filed under Employer Branding, Job Descriptions.

If you thought recruiting against Google was already tough, it just got a bit tougher — they now include 10 to 15 pictures of their culture in most of their job descriptions. Check it out below! But don’t fret — you can add video, pictures, chat, ratings & reviews and tons of other features to… Read more »

The Simple 3 Step Process to Employer Branding

Posted by & filed under Employer Branding.

Wow, did you see this cool LinkedIn Share this week? It reminded me of one simple formula to an awesome employer brand is to: Hire good human beings — Make sure to hire good people as they will do good within and beyond your organization Acknowledge your team — If someone on your team does something… Read more »

5 Qualities that the Best Recruiters Have in Common (from a Silicon Valley Trainer)

Posted by & filed under Recruiters.

Facebook’s super “business recruiter” Sarah Clifford was kind enough to introduce me to recruiting trainer expert Jenna Luthy recently (and thanks to Uber’s talent branding star Andrew Levy for hooking me up with Sarah!). Jenna trains recruiters for some of the best companies in Silicon Valley and I asked her to share some of her… Read more »

DHL Express Nails the “Branded Job Description”

Posted by & filed under Job Descriptions.

Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »

Best Company Career Sites Honorable Mention

Posted by & filed under Company Career Site.

We did a post recently on the best company career sites. Below are some honorable mentions we wanted to give a shout-out to: Hallmark Job Search & Department Microsites — The first thing they provide is a job search by keyword, location, and then 8 pics/tiles that link off to different departments and Internships. Each… Read more »

20 of the Best Company Career Sites (and Why!)

Posted by & filed under Company Career Site.

If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »

The Ultimate List of Company Career Site Ideas (35+ Features)

Posted by & filed under Company Career Site.

This is the ultimate list of company career site features and ideas. And let me be clear about something: This is NOT your average “5-10 ideas” post. Yes, I’ll cover the must-have features for you career site. But you’re also going to see more creative features that are catching our attention. So if you’re looking… Read more »

5 Steps to an Employer Branding Strategy For Instagram

Posted by & filed under Employer Branding.

We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »

Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”

Posted by & filed under Social Recruiting.

The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »

King’s New Recruiting Video of an Indoor Forest Just Released

Posted by & filed under Recruiting Videos.

Check out King (mobile entertainment video game maker) and video of their new office space. For those of you with interesting offices, if you got it, flaunt it! Something cool like this could be a deciding/tiebreaking factor in whether your next star candidate decides to apply to your company.     Hats off to King… Read more »

Recruiting Strategies for VMware, Slack, Stripe and Dropbox

Posted by & filed under Talent Acquisition.

I caught up with talent acquisition pro Tom Wadlington the other day — Tom has some great experience including VMware, Liberty Mutual, Akamai and PriceWaterhouse. I asked him a few questions on talent acquisition strategy and recruitment marketing. Here’s what he had to say: Q: Hi Tom. You were part of the team that took VMware… Read more »

Slack Technologies Turbo-Charges Employer Brand with Twitter “Wall of Love”

Posted by & filed under Employer Branding.

Slack, a messaging system company that is growing like wildfire, is doing something brilliant in employer branding that centers around Twitter. Their brilliant move first got my attention when I saw this Wall Street Journal ad: The ad is based on this original tweet: It’s recently come to my attention that I’m a little too in love… Read more »