The hot retailer Drybar (whose focus is hair “blowouts”) is the latest business leader to recruit through video job descriptions.
Here’s the video that’s now appearing on every job description:
And below is an example of the full video job description:
The video shows one team at their West Hollywood location.
Key points the video hits are:
- Meeting 5 team members
- Why they joined Drybar
- Values
- Benefits (dress code, flexible scheduling, discounts on products, upward mobility)
The recruiting video has a creative “Off Camera” effect at the end (at 2:34) where the team member shows her authentic enthusiasm.
Beyond the video job description concept, kudos to Drybar for their focused positioning — they only do blowdrying/blowouts (their tagline is “no cuts, no color, just blowouts”). If your product brand can be that focused “just blowouts!”, then you can jump into the rest of your employer brand.
Here’s another video on how Drybar got started if you’re interested:
Note: For more data and insight on video job descriptions visit Ongig’s Video Job Description Guide.
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