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If you are a recruiting word nerd like me, you might find this data from Google Trends interesting.

I took 3 common recruiting phrases (Recruitment Marketing, Employer Branding and Talent Acquisition) and looked at how many Google searches there have been over the last 5 years.

It turns out that 5 years ago, Recruitment Marketing was #1, Employer Branding was #2 and Talent Attraction was #3.

Over the last 5 years, that has flip-flopped and the term “Talent Acquisition” is pulling away as the clear leader.

Talent Acquisition = Blue trend line
Employer Branding = Red trend line
Recruitment Marketing= Yellow trend line


Rob Kelly

Co-Founder and CEO at Ongig
I am a 3-time CEO, author and proud father of my preemie baby Maverick! We created Ongig to transform your job descriptions to boost quality candidates and diversity. Ongig supercharges your job pages through video, images, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO- optimized. Ongig also analyzes the text of your JDs and our pro copywriting team will rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk. Request a demo if you'd like to chat about partnering!

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