If you’re searching for employee resource group best practices, here are 5 that might help: 1. Writing employee resource group mission statements Let’s start with creating employee resource group mission statements. They outline your purpose and help with setting goals for ERGs. Most have a similar message that aligns with company objectives, plus differences that… Read more »
Posts Tagged:Employee Advocacy
Nestle Puts Their Own Spin On Candidate Chat
Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »
5 Ways to Utilize Your Employees On Your Job Ads
If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings! A few stats on employee advocacy: “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015)…. Read more »
12 Killer Facts on “Employee Branding”
You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »
