The Marines recently rolled out their latest recruitment ad campaign this past Friday focused on attracting women and millennials (those of recruiting age). Strategically placed, the ad campaign aired during the first round of the beloved March Madness college basketball tournament.
“The campaign was created around three concepts, fighting self-doubt, fighting the nation’s battles and fighting for what’s right, officials said.”
“Marine Corps officials said the branch needed a recruitment ad campaign that portrayed who Marines are and why the Marine Corps exists.”
“The campaign comes as the 182,000-strong Marine Corps wants to add as many as 12,000 more troops and boost the percentage of women among its ranks to about 10 percent.” – Julie Watson, Associated Press