3 Tips To Start With Employer Branding

Posted by & filed under Employer Branding.

I recently dove into the 5 impacts a strong Employer Brand can have on your company. The impacts are real, and you’ve got to set up a consistent process to achieve them. If you believe in the value that is possible, the next question is…where do you start? There’s good news and bad news as… Read more »

5 Impacts Of A Strong Employer Brand

Posted by & filed under Employer Branding.

You’ve likely heard the buzz over Employer Branding. We’ve seen excellent articles detailing the steps to success, as well as tips to measure your Employer Brand. It’s obvious that Employer Branding has emerged as an important topic in Talent Acquisition, but one question still remains: what is the impact? The benefits of Employer Branding are obvious… Read more »

Top Quotes From The Social Recruiting Strategies Conference

Posted by & filed under Social Recruiting.

Several of Social Recruiting’s top thought leaders gathered in San Francisco last week at a conference focused on the latest trends in the field. The roster of experts ranged from corporate talent acquisition executives, to entrepreneurs bringing new technology, to specialists in the latest techniques in Social Recruiting. I combed through pages of notes, and… Read more »

How to Recruit Job Candidates Through “Retargeting” Ads

Posted by & filed under Advertising.

You may have heard of retargeting advertising technology as a hot tool for attracting customers, but one retargeting startup (ReTargeter here in SF) has a person dedicated to helping companies retarget just candidates. This retargeting-candidate specialist is Armando Gallegos and we decided to pick his brain on using retargeting ads for hiring.

Social Recruiting 2013: Think Like Marketing

Posted by & filed under Social Recruiting.

Marketing does well leveraging channels, Recruiting grows dependent on certain ones.

As the “battle for talent” heats up in 2013, the buzz will be about the hot trends in Social Recruiting: Employer Branding, Mobile Engagement, Social Sharing, Talent Communities, and Recruitment Videos. Talk to your colleagues in Marketing and you’ll hear about a similar focus: Branding, Mobile Engagement, Social Media, Customer Interaction, and Video Advertising. Take… Read more »

“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Visual Recruiting.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »