How to Write LinkedIn Job Descriptions

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How you write your LinkedIn job descriptions is different from writing JDs elsewhere. Here are a few tips aimed to maximize your apply rate from the best candidates. Which Job Description Sections NOT to Write (LinkedIn already has them) The first thing to know about how to write LinkedIn job descriptions is what NOT to… Read more »

The Top 35 IT Job Titles [Ranked by Search Volume]

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What names should you use for your IT job titles? It starts with using the same language as candidates. Below is a list of IT job titles ranked by the number of times people (most likely candidates!) Google-searched the title name and the word “jobs”. Our source is the excellent SEO resource ahrefs. Note: This… Read more »

Elitism in Hiring: Who Needs Harvard?

Posted by & filed under Diversity and Inclusion.

Is elitism hurting your hiring? If you’re focused on hiring candidates from top schools or programs, it just may. What is Elitism? It’s the belief that people with high education, high intellect, wealth, etc. are more likely to be successful than others without such qualities. However, there’s evidence that elite schools do NOT produce the… Read more »

The Top 100 Employer Brands Searched for By Candidates [2019]

Posted by & filed under Employer Branding.

Who are the top employer brands? There’s plenty of great employer brand research out there (see Comparably, Glassdoor, Universum and WilsonHCG). One other measurement is how often candidates search for your company. We took data from our favorite SEO Tool ahrefs to find out which companies candidates search for the most. Methodology & Disclaimers: Our methodology is simple though… Read more »

The 16 Best Sales Job Titles [Ranked by Search Volume]

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What are the best job titles for sales and business development? If you want more traffic to your job postings, one way to answer that is to look at which sales job titles candidates search for. The differences can be dramatic. For example, the title “Sales Representative” gets 4X the search traffic of “Sales Rep”…. Read more »

5 Examples of Affirmative Action Plan Statements

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Some of you need to have affirmative action plans, according to the Executive Order 11246 Title 41 Affirmative Action Requirements. As part of this, you publish what’s called an affirmative action statement  (or “affirmative action policy statement”) Below are 5 samples of affirmative action statements. You might also check out SHRM’s “Affirmative Action: Statement of Affirmative… Read more »

10 Examples of Awesome Inclusion Statements

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Inclusion Statements appear on web pages, within job postings and, sometimes, in bigger reports (see PepsiCo below). They have become vital copy to attract the best talent. After all, the best talent values inclusivity. Here are 10 examples of Inclusion Statements I hope you draw inspiration from: 10 Inclusion Statement Examples   IBM IBM’s web… Read more »