5 Storytelling Steps to Transform Your Career Site

Posted by & filed under Company Career Site.

If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »

Comparably: The New Glassdoor Alternative

Posted by & filed under Employer Branding.

If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »

Creating a New Company Career Site: The Definitive Guide

Posted by & filed under Company Career Site.

It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »

3 Job Ads That Might Have Age Discrimination

Posted by & filed under Job Ads.

In February, I wrote about 6 ways to avoid age bias in your job descriptions. Apparently not everyone got the memo. Just a cursory look at job boards finds numerous examples of age bias are still out there. I hate to be a buzzkill but these oversights can get you fired or sued. Note: Most… Read more »

What’s The Difference Between a Job Description, Job Posting and Job Ad?

Posted by & filed under Job Descriptions.

We’ve had some people ask about the difference between job descriptions, job postings and job ads. It’s a valid question since these terms are often used interchangeably. Here’s some clarity based on the many years my team and I have spent automating our job description software. What is a Job Description? The phrase “job description:… Read more »

18 of My Favorite Articles About Writing Job Descriptions [Great HR Data!]

Posted by & filed under Writing Job Descriptions.

I’ve written what I hope you find useful content on job descriptions (see job description articles,  job ad articles and our free Job Descriptions Guide. But there are so many awesome articles out there written by others. And I love giving shout-outs where they’re due. Here are my favorite articles on job descriptions, job postings and job ads. 18… Read more »

10 of the Best Job Descriptions in 2019

Posted by & filed under Job Descriptions.

Best Job Descriptions 2019 Cover

If you look at the best job descriptions (below) you’ll notice a pattern. Most have: Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them! Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the… Read more »