12 Examples of Poorly Written Job Descriptions

Posted by & filed under Writing Job Descriptions.

Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »

5 Storytelling Steps to Transform Your Career Site

Posted by & filed under Company Career Site.

If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »

Comparably: The New Glassdoor Alternative

Posted by & filed under Employer Branding.

If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »

Creating a New Company Career Site: The Definitive Guide

Posted by & filed under Company Career Site.

It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »