Masculine vs. feminine job descriptions remains a hot topic these days.
Last week I shared The Top 10 Masculine Biased Words Used in Job Descriptions. If you’re trying to gender-neutralize your job ads, eliminating those top 10 masculine-biased words is a good start.
Some of you then asked:
“What about feminine words — which words in job postings are biased towards attracting women.”
I used Ongig’s Text Analyzer software (the tool for gender bias in job descriptions) to find out.
I had Text Analyzer review 48,246 random job descriptions from U.S.-based companies of all sizes.
Note: Text Analyzer has a proprietary vocabulary library culled from social science and artificial intelligence research that flags masculine and feminine words like those shown below.
Here’s an example of a Facebook job description analyzed by Text Analyzer.
The Facebook job posting above is analyzed by Ongig’s Text Analyzer. 77.78% of the words Facebook uses are feminine, giving this job ad a high score for being inclusive to women.
Below is the list of the top 10 feminine words that Text Analyzer has found in job descriptions:
Top 10 Feminine Words Used in Job Descriptions
- support
- share
- responsible
- understand (or understanding)
- together
- committed
- interpersonal
- feel
- collaborate (or collaboration)
- connect
If you want to attract more women, using words like the 10 above in your job postings is a good start. You might combine that move with eliminating most or all of the masculine words I wrote about in The Top 10 Masculine Biased Words Used in Job Descriptions.
For more tips on writing job descriptions, check out our How to Write a Job Description — Best Practices & Examples.
Why I wrote this?
Ongig is on a mission to transform job descriptions. Ongig’s Text Analyzer eliminates gender bias, other biases and, overall, makes your job ads more attractive. If you’re hiring 100+ people per year, we’re happy to show you how to gender-neutralize your job descriptions. Just click the demo request button on this page or email us at friends@ongig.com. Thanks!
