Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »
Posts Tagged:Talent Community
Dell Inserts “Join Our Talent Community” Before Application on Job Descriptions
Some of you may worry that you’ll lose a candidate during your lengthy ATS apply process. Dell has a nice workaround to make sure it doesn’t completely lose the candidate. Here’s the candidate experience flow: 1. The first step is that the candidate clicks apply on Dell’s nice dynamic job description: 2. Dell then offers… Read more »
Engaging “Overlays” For iCIMS ATS Job Pages [2020 Update]
iCIMS is a top 10 applicant tracking system in market share for employers. If you are an iCIMS ATS client (like Microsoft, General Mills, Foot Locker) you’ll need to customize your iCIMS career/job pages to really make them awesome. So let’s talk about iCIMS job page overlays. What is Job Page/CSS Overlay for iCIMS? A job… Read more »
5 Company Career Site Mistakes To Avoid
Make sure to avoid these 5 common mistakes on your career site — doing so will vastly improve your digital candidate experience: 1) No Category and Location Pages (Candidate Experience) If you could make the job search easier for a candidate, wouldn’t you? You’d be surprised how many companies, large and small, don’t have department and/or location specific… Read more »
10 Examples of the Best Job Ads in 2017
Here are 10 examples of job ads worth looking at, whether you are revamping your own…or just looking for creative job ad ideas. Last year Ongig published 10 Awesome Job Descriptions and we are already seeing many companies (big and small) making vast improvements to their job ads which show you just how fast they are evolving. Some… Read more »
5 of the Best Talent Community Opt-In Pages
Creating a Talent Community opt-in on your careers page and job descriptions is one of many ways to enhance your recruitment marketing. Once you have an opt-in in place you can use 5 Easy Ways to Build a Killer Talent Community for some advance strategy. Here are some companies that have dedicated a whole page to the… Read more »
5 Easy Ways to Build a Killer Talent Community
If you already have a talent community (congrats!) then I bet you’re missing at least one idea below on how to grow yours. If you don’t have a talent community, then these 5 easy ideas will hopefully show you how easy talent communities are to grow. What is a talent community? A talent community (also called a… Read more »
5 Signs Your Applicant Tracking System Is Killing Your Recruiting
Believe it or not applicant tracking systems can hurt your potential for attracting and recruiting. Here are 5 signs: 1. The “Back” Button Doesn’t Work on Your ATS While performing a job search if you want to go back and press the “back” button you will get an error page like the one below. We’ve seen this… Read more »
5 Calls-to-Action to Make Your Job Descriptions More Effective
You’ve likely heard that job candidates should be considered the buyer with you the employer being the seller. And if you want your candidates to “buy” you need the right calls-to-action at the job description level. And it’s more than just the Apply button. Here are the 5 CTAs (calls to action) we find to most effectively… Read more »
Recruiting Strategies for VMware, Slack, Stripe and Dropbox
I caught up with talent acquisition pro Tom Wadlington the other day — Tom has some great experience including VMware, Liberty Mutual, Akamai and PriceWaterhouse. I asked him a few questions on talent acquisition strategy and recruitment marketing. Here’s what he had to say: Q: Hi Tom. You were part of the team that took VMware… Read more »
5 Creative Tips to Recruit Millennials (based on data!)
Talent Acquisition leaders often ask me how to best attract the 80 million millennial candidates out there. I thought of this question the other day when I stumbled across the American Millennials report (4,259 millennials surveyed) by Barkley (the 100%-employee owned ad agency out of Kansas City), and the Boston Consulting Group. It’s a few years old now but… Read more »
Yelp Recruits Sales Reps by Location Using Slideshare
If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the… Read more »
The “Best Of” Twitter From SourceCon
Sourcing gurus from across North America and EMEA assembled in Atlanta, Georgia last week to discuss the latest in sourcing strategies. The event was well-attended by recruiting leaders and sourcers from a variety of top companies. During the conference, the #sourcecon twitter feed did a “Best Of” takeover of the @ongig handle. A full spectrum… Read more »
The Top Trend For Online Recruiting In 2014: Talent CRMs
It’s the time of year when predictions run wild, and the world of online recruiting is no different. To better understand what to expect in 2014, we should first look at a major trend in 2013: the fusion between recruiting and marketing. We wrote about this late last year in “Social Recruiting 2013: Think Like… Read more »
What Comes First – Passion Or Skill?
Recently, I came across a book called So Good They Can’t Ignore You – Why Skills Trump Passion in the Quest for Work You Love. In it, Cal Newport, Ph.D from Georgetown University, claims that following one’s passion might very well be terrible advice. Instead, he feels that we need to leverage our skills, which… Read more »
