Creating a Talent Community opt-in on your careers page and job descriptions is one of many ways to enhance your recruitment marketing.
Once you have an opt-in in place you can use 5 Easy Ways to Build a Killer Talent Community for some advance strategy.
Here are some companies that have dedicated a whole page to the opt-in process; utilizing videos, pictures, and text:
Phillips
Volt
Interstate Hotels
L’Oreal
GE Digital
