Creating a Talent Community opt-in on your careers page and job descriptions is one of many ways to build a talent pipeline. Once you have an opt-in in place you can use 5 Easy Ways to Build a Killer Talent Community for some advance strategy.
Here are some companies that have dedicated a whole page to the opt-in process; utilizing videos, pictures, and text:
Phillips

Volt

Interstate Hotels
L’Oreal
GE Digital
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