Social desirability bias is the need for acceptance. Look at social media if you want to see this need in action. Humans are social creatures. Belonging in a society or a group often means following (written and non-written) social norms in the way you dress, speak, and how you respond to questions. You’ve probably encountered this… Read more »
What is Social Desirability Bias?
Posted by Joanne Derecho & filed under Diversity and Inclusion.
Social desirability bias is the need for acceptance. Look at social media if you want to see this need in action. Humans are social creatures. Belonging in a society or a group often means following (written and non-written) social norms in the way you dress, speak, and how you respond to questions. You’ve probably encountered this… Read more »
