15 Examples of an Awesome “About Us” Statement

Posted by & filed under Job Ads.

An About Us statement is a critical piece job posting or web site. Like any content on your job pages, it’s an opportunity to sell the candidate! After reviewing thousands of About Us statements through our Text Analyzer job description software, I want to share a few things in this article: What content to consider… Read more »

50 Phrases to Avoid So You Don’t Have Clinical-Sounding Job Postings

Posted by & filed under Writing Job Descriptions.

Do your job postings have clinical-sounding words? Do they sound “prescriptive”. Perhaps they look like an attorney wrote them — full of “legalese”. Your job posting should, of course, be an ad…not a legal contract. Check out the beginning of this nursing job ad below (analyzed by Ongig’s Text Analyzer job description software).  Ongig’s software… Read more »

12 Examples of Poorly Written Job Descriptions

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Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »

7 Examples of Well Written Job Descriptions [With Tips!]

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Well written job descriptions aren’t easy to come by. Most JDs are written by busy hiring managers or recruiters. They read more like a legal contract than clean ad copy. Below are 7 tips based on examples of well written job descriptions I found on the web. Tip #1 for Well Written Job Descriptions: Use Questions… Read more »

16 of My Favorite Articles About Writing Job Descriptions [Great HR Data!]

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I’ve written what I hope you find useful content on job descriptions (see job description articles,  job ad articles and our free Job Descriptions Guide. But there are so many awesome articles out there written by others. And I love giving shout-outs where they’re due. Here are my favorite articles on job descriptions, job postings and job ads. 16… Read more »

5 Examples of “Complex Words” That Hurt Your Job Ads

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Every word in your job ad counts. But your job postings often have complex words or phrases you don’t need  — they sound more like legalese than a job advertisement.  Replace or cut these complex words/phrases and your job ad’s apply rate can see a major boost. You’ll also often see an increase in good candidates…. Read more »

7 Examples of Unconscious Bias in Job Descriptions

Posted by & filed under Diversity and Inclusion.

The examples of unconscious bias in job descriptions are rampant. I’ve included 7 of them below. The bad news: your job postings likely have some bias. The good news: it’s easily fixed. You can eliminate unconscious bias job descriptions manually or through Ongig’s Text Analyzer software. What is unconscious bias? An easy definition of unconscious… Read more »

“Needs”-Based Job Ads Outperform “Skills” Job Ads by 14%

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I love job ads. I just found a study on them that I feel silly for missing. Sorry! It shows that speaking to a candidate’s needs in a job ad gets you 13.6% more applicants than focusing on the skills your job requires. In other words, focusing on THEM beats focusing on YOU. Not only… Read more »

How Unreadable is Your EEO Statement?

Posted by & filed under Diversity and Inclusion.

Thank you to the 15,000+ people who read my 10 Samples of an Effective EEO Statement. Let’s dig deeper into the readability of EEO statements! Did you see how an effective job ad should be written at the 8th grade or lower? Were you as surprised as me at the power of writing in Plain English for busy… Read more »

5 Easy Ways to Have More Consistent Job Descriptions

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Are your job descriptions consistent? If not, you risk confusing candidates and causing more work for your hiring managers and recruiters. Consistent job descriptions can also cut time-to-fill — specifically, the time it takes to get from req to candidate screenings (which can easily take 3+ weeks). Here are a few ways to have more… Read more »

The 6 Key Steps for Job Description Management Software

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You need an automated system for job description management to post and fill jobs faster. Here are the key steps I recommend for your effective job description management: 1) Job Description Library If you’re reading this, I’ll assume your current job description management process is not cutting it. Let’s start from the beginning… You’re going… Read more »

How to Write a Job Description Like an Ad Copywriter

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You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

Posted by & filed under Employer Branding.

Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

3 Tips from U.S. Acute Care’s Branded Job Descriptions

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You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »

7 Easy Tips for Writing a More Effective Job Description

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1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words. Note: Check out our free Job Descriptions Guide — it… Read more »