5 Free Ways to Boost Your Glassdoor Ratings

Posted by & filed under Employer Branding.

Not happy with your Glassdoor ratings? First off: don’t worry many employers are not. But your Glassdoor rating has become a number that affects your hiring. For instance, Appcast recently confirmed that higher Glassdoor ratings increased apply rates for job ads. The average Glassdoor employer rating is 3.4 out of 5 (that doesn’t sound very good,… Read more »

How to Recruit Developers & More with Hung Lee

Posted by & filed under Recruiting Strategies.

If you want to get better at recruiting developers (especially in London!), or master content and marketing, you might check out Hung Lee. I first learned about Hung through Ongig’s Google Analytics — I saw that 500+ people had visited Ongig over just a few hours and that they had come from a recruiting blog… Read more »

The Top 8 Things Candidates Really Care About in Employer Branding

Posted by & filed under Employer Branding.

When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »

10 Ideas to Spice Up Boring Job Descriptions

Posted by & filed under Job Descriptions.

Your job descriptions don’t have to be boring, text-based pages that reek of the days of dial-up phones and fax machines. Here are a handful of easy ways to spruce up your job descriptions to attract the very best talent. Note: Check out our free Job Descriptions Guide — it tells you everything we know… Read more »

Why Glassdoor Just Became More Important than the Employer in Google Search

Posted by & filed under Recruitment SEO.

Google has officially crowned Glassdoor as the king of job content. Glassdoor now has such an enormous amount of relevant content on you “the employer” that not only do they come up as the first non-paying ad on Google Search results, Google is rewarding them with what’s called a “Featured Snippet” which is the block… Read more »

A Comprehensive List of Employer of Choice Awards

Posted by & filed under Employer of Choice.

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »

Glassdoor Summit Day 2 Summary

Posted by & filed under Employer Branding.

The last day of the Glassdoor Summit did not disappoint. Twitter was on fire throughout the whole day and we curated some of the best tweets. If you missed out, here are some key insights and takeaways from each speaker who graced the stage. Lars Schmidt, Founder of Amplify Talent: The Future of Human Resources… Read more »

Top 17 Company Reviews & Ratings Sites [2021 Update]

Posted by & filed under Employer Branding.

Company review sites are a top resource for job seekers. You can think of them as a “Yelp for employers/companies”. It’s important to know where job seekers doing their research so you can manage your employer brand and reputation.  So I created a list of 17 top company review sites to reference. Some sites feature… Read more »

7 Steps to Writing the Best Job Descriptions

Posted by & filed under Job Descriptions.

Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Note: If you’re looking for an automated way to write/rewrite job descriptions, check out Ongig’s new Text Analyzer… Read more »

Recruiting Strategies for VMware, Slack, Stripe and Dropbox

Posted by & filed under Talent Acquisition.

I caught up with talent acquisition pro Tom Wadlington the other day — Tom has some great experience including VMware, Liberty Mutual, Akamai and PriceWaterhouse. I asked him a few questions on talent acquisition strategy and recruitment marketing. Here’s what he had to say: Q: Hi Tom. You were part of the team that took VMware… Read more »

Bravo to Microsoft for Letting Students See and Email their Recruiter

Posted by & filed under University Recruiting.

If University Recruiting is important to you, Microsoft has a nice little feature to check out that lets students at a dozen Universities see who their Microsoft recruiter is (by school) and email them. “Tori U.” (see below) is the Microsoft recruiter that comes up if you’re a Stanford student. It’s simple, and direct, but I look… Read more »

Make Your Job Descriptions More Sticky by Adding Glassdoor Content

Posted by & filed under Employer Branding.

The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »

Talent Management Starts With Employer Branding

Posted by & filed under Employer Branding.

The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »

5 Ways HR Executives Can Boost Employee Retention

Posted by & filed under Human Resources.

The economy revved up in 2014, and that’s good for business. Unemployment is at it’s lowest point since 2009 at 5.6%, and that’s great for employees. Except for one major caveat. Employee wages have remained stagnant over the last five years, and even took a dip in December 2014. The combination of available job opportunities and… Read more »

It’s Time To Embrace Glassdoor

Posted by & filed under Employer Branding.

Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »