This is the complete guide to recruiting microsites. If you want to: Create a more targeted candidate experience Drive more organic traffic Turn more job seekers into applies Then this is the guide for you. Let’s roll. Recruiting Microsite Fundamentals In this section, we’re going to cover the basics of recruiting microsites. What Are Recruiting… Read more »
The 50 Most Used Adverbs in Job Descriptions (and which ones you should delete)
A talent leader asked me when she should use adverbs in writing job descriptions. It turns out using too many adverbs in your job descriptions reduces your apply rate (more on that below). Reminder on the definition of adverbs: adverbs are intensifier words that give greater definition to an adjective, verb or other adverb. Most… Read more »
3 Types of Recruiting Software To Supercharge Your Applicant Tracking System
If you’re looking to get more out of your applicant tracking system, you might consider these 3 types of recruiting software. They easily integrate with your ATS and can give you a better ROI. Let’s dive in: 1. Text Analyzer for Job Descriptions Analyze your job descriptions for gender bias, racial bias, age bias and/or… Read more »
Top ATS Systems Used by the Fortune 500 in 2019 (Workday Beats Taleo)
2020 Editor’s NOTE — We have the updated version for 2020 here: Top Applicant Tracking Systems (ATS Software) in 2020 Enjoy! — Rob ——————- Workday is the #1 ATS system used by Fortune 500 companies, narrowly beating Taleo. That’s what we found after a review of the 476 Fortune 500 companies that show their applicant tracking… Read more »
50 Phrases to Avoid So You Don’t Have Clinical-Sounding Job Postings
Do your job postings have clinical-sounding words? Do they sound “prescriptive”. Perhaps they look like an attorney wrote them — full of “legalese”. Your job posting should, of course, be an ad…not a legal contract. Check out the beginning of this nursing job ad below (analyzed by Ongig’s Text Analyzer job description software). Ongig’s software… Read more »
9 Winning Employer Brand Marketing Strategies
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »
Will “Masculine” Companies Need to Change their Name?
When Kleenex (after 62 years!) scrapped its “Mansize” Kleenex tissues (see the below tweet that helped spark the social movement for Kleenex to change), it got me thinking about what else might need to get gender-neutralized. Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called mansize?… Read more »
7 Best Practices for Using Bullets in Job Descriptions
How many bullets should you use in a job description? Does your job posting have too many bullets? Great questions. I’ve been asked a bunch of these job description bullet-related questions. I did my best to answer those and more below. It’s all the best practices I know about the most effective use of bullets… Read more »
Newsday Gets Hammered On Disability Language for This Job Posting
On the heels of 7 Controversial Stories About Job Descriptions, here’s another cautionary tale of poor wording in job postings. It was discovered by Wendy Lu, a self-prolaimed “Proud Disabled Woman” (vocal cord paralysis). Wendy found a job ad posted by Newsday, the Long Island-based newspaper in New York, for a general assignment reporter. It included… Read more »
12 Examples of Poorly Written Job Descriptions
Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »
Action Verbs for Job Descriptions: The Comprehensive List [2022 Update]
Action verbs are the most effective verbs to use in job descriptions. What is an action verb? It’s a verb that expresses physical or mental action. Examples of action verbs: The CEO motivates his team. The developer writes code. The accountant approves the balance sheet An action verb is distinct from linking verbs (am, are, is, was,… Read more »
7 Controversial Stories About Job Descriptions [With Key Learnings]
Job descriptions are in the news lately. A lot of controversy. I’m hoping you’re not in any of them. That got me digging. I went back a few years to find stories related to controversial job postings. There’s Uber, Abercrombie, Walmart and other lesser-known names as well. I’m starting a list here as a central… Read more »
What 7 Years Running a Dating Advice Company Taught Me About Recruiting
Recruiting is like dating. Before Ongig, I had a great job as CEO of a dating advice company. We helped millions of single men (and some single women) become more successful at dating. Here are a few ways I found that recruiting is like dating: “Be yourself; everyone else is already taken” Oscar Wilde is… Read more »
7 Examples of Well Written Job Descriptions [With Tips!]
Well written job descriptions aren’t easy to come by. Most JDs are written by busy hiring managers or recruiters. They read more like a legal contract than clean ad copy. Below are 7 tips based on examples of well written job descriptions I found on the web. For more tips on writing job descriptions, check… Read more »
15 Best Job Ads Examples (2019)
Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »
