When Cynet Systems, an Inc. 5000 company out of Ashburn, Virginia, had its job posting debacle last month, I decided not to write about it. Cynet CEO Nick Budhiraja and his team had reached out to Ongig (we have software that helps avoid such issues). I thought I’d hold off on giving my take on… Read more »
Employer Required to Pay $250K for Poorly Written ADA Job Description
The placement of a single bullet in a University’s job description cost it $250,000 under the Americans with Disabilities Act (ADA). Job descriptions, under the ADA, can be the “evidence” that courts use to rule in a lawsuit. This is a cautionary tale for employers, especially those who consider rotating work schedule to be an… Read more »
5 Free Hacks for Writing Effective Job Descriptions
I’d love it if you used Ongig’s Text Analyzer software for writing job descriptions. But it’s not free and I understand we might be beyond your budget. So, in the meantime, here are 5 free “hacks” (tools) for you to write more effective job descriptions. Note: For more tips on writing job descriptions, check out How… Read more »
How To Find Your Most Valuable Organic Job Pages in Google Analytics
Today you’ll learn how to find your most valuable job pages in Google Analytics. Specifically, I’ll show you how to find the job pages that generate the most organic traffic. Why is organic traffic important? It’s free It’s relevant traffic It’s sustainable Let’s dive right in. How to Find Job Pages that Generate the Most… Read more »
Why Starting Your Job Postings with “About Us” is Usually a Mistake
Where should your “About Us” section go in a job posting? The start? The middle? The end? If you guessed the start, you’re not alone, but you might be in for a surprise about its effectiveness. An informal survey of job postings on Indeed, Glassdoor and Google for Jobs shows that 53.8% of employers start… Read more »
3 Simple Ways To Create Transparent Job Descriptions
The best candidates crave transparency. Employers who are hesitant about transparency in their job descriptions may inadvertently cause job seekers to lose interest (Harris Poll of 1,100 adults in May 2018). Here are some tips: 3 ways to create more transparent job descriptions 1. Salaries The #1 thing in job descriptions that candidates are about is salary… Read more »
5 Storytelling Steps to Transform Your Career Site
If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »
Comparably: The New Glassdoor Alternative
If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »
Employer Branding Strategies from Working at Uber, WeWork and Autodesk
If you’re into employer branding, you’re in for a treat. Below is my interview with Andrew Levy. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Jason Webster of Ongig/Glassdoor/Greenhouse fame was there too. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a… Read more »
5 Creative New Ideas for Your Career Site
Looking for some new career site ideas? Here are 5 we found recently that we had never seen before (at least not with this execution). Enjoy! Career Site Idea #1: Salary Calculator & Salary Transparency Stack Overflow, a software community, is transparent about how much money you’ll make with them. They offer up a Salary… Read more »
6 Steps for Creating the Best Job Postings (with Template)
The best job postings are structured, informative and content-rich. Here’s a job posting template/checklist to best attract, engage and convert candidates: Checklist for Creating the Best Job Postings Feature Video or Image Your hero media (video/image) should be “above the fold” (like in a magazine or newspaper article). This helps your job posting to get… Read more »
Employer Branding Strategies for Job Descriptions (The Ultimate List)
Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page A… Read more »
10 Tips for Recruiting People with Disabilities in Job Descriptions
People with disabilities can, of course, be your most productive workers. But just one word or phrase could make them feel excluded. This bias against people with disabilities is also called ableism. One type/example of ableism in job descriptions is the words we use to describe physical demands. If a candidate has a physical disability,… Read more »
Creating a New Company Career Site: The Definitive Guide
It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »
5 Stats & Tips on Gender Diversity Recruiting
“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” – LinkedIn Global Recruiting Trends Report I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy. 1. “Men apply for a job when… Read more »
