Maslow’s Hierarchy of Candidate Needs (for Job Ads)

Posted by & filed under Job Ads.

I’m reading a great new book about winning political fights — it’s called The Fixer by Bradley Tusk. It reminded me of a powerful marketing tool (“self-interest”) to win over candidates through job ads. What’s a job candidate’s top self-interest? You could do worse than to use Maslow’s Hierarchy of Needs. I’ve transposed the normal Maslow… Read more »

How to Write Job Descriptions to Attract Millennials

Posted by & filed under Recruiting Strategies.

Recruiting millennials is critical. Millennials (born 1982-2003) will make up 1 of 3 adults in America by 2020 and 75 percent of the workforce by 2025, according to the Brookings Report (see “How Millennials Could Upend Wall Street And Corporate America”). Veronica Wright, a CEO at ResumesCentre talked about hiring millennials recently: “The energy and… Read more »

Boost Your “Digital” Candidate Experience with Job Page Overlays

Posted by & filed under Job Pages.

What is a Job Page Overlay? A job page overlay (or job wrapper) is a design layer you put over your applicant tracking system to generate new job pages. This  makes your pages more engaging and attractive to candidates. You get a higher time on page and apply rate. Why Use a Job Page Overlay… Read more »

Top 15 Problems TA Pros Have with Job Descriptions

Posted by & filed under Job Descriptions.

I wrote recently about The Top 10 Problems TA Leaders Tell Me About. Job Descriptions was the #1 category. This week I’m sharing the specific problems within job descriptions that TA leaders reach out to me about. Here they are: There are 15 topics total. If you break them down they really fall into 3… Read more »

The Top 10 Problems TA Leaders Tell Me About

Posted by & filed under Recruiting Strategies.

My job is awesome. I chat with talent acquisition leaders most of the day, and then I work with the Ongig team to create software to (hopefully) solve those problems! About a year ago, I started a spreadsheet of the problems TA leaders shared with me. I decided to now share them with you —… Read more »

Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)

Posted by & filed under Writing Job Descriptions.

The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. What if I told you I could improve the effectiveness of your JDs by 40%? To do that, I recommend you write your job postings at around an 8th grade or… Read more »

Is Now the Time to Hire a “Chief Job Description Officer” ?

Posted by & filed under Job Descriptions.

There’s one thing that every growing employer has in common: job descriptions. And they have lots of problems/projects related to job descriptions. Talent acquisition leaders ask me/Ongig for help: adding video and pics to their job descriptions; adding recruiting widgets (LinkedIn, Glassdoor, Google Maps, etc.) to their job descriptions; rewriting their JDs to be more outward-facing;… Read more »

22 Ideas to Make You a More Proactive Recruiter

Posted by & filed under Recruiting Strategies.

Many of you gave a ton of love to our 5 Ways to Be a More Proactive Recruiter article. It was written by my good friend Jason Webster, an expert on proactive recruiting strategy. I decided you might want a sequel! And congrats! Since you’re reading this I know you are already a more proactive recruiter… Read more »

Indeed Interactive 2018 Highlights: Most Valuable Tweets

Posted by & filed under Conferences.

Indeed Interactive is one of the top Recruiting conferences every year. They provide important data and insights that help employers improve their recruiting processes. If you missed it, don’t worry we’ve curated a list of the most valuable tweets. These tweets cover a range topics including: Job Descriptions Recruiting Employer Branding Diversity and Inclusion Candidate… Read more »

10 Examples of the Best Job Ads in 2018

Posted by & filed under Job Ads.

Job ads are becoming more creative and dynamic. Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Here are some features we’re seeing in job ads that were hardly used just a few years ago: Images and video Unique videos and images based on department, rather than 1… Read more »

The 8 Key Stakeholders in a Job Description Rewriting Project

Posted by & filed under Writing Job Descriptions.

A head of Talent Acquisition asked me the other day:  “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »

10 Tips for Writing Effective Job Descriptions

Posted by & filed under Writing Job Descriptions.

A few tips from my 20+ years of writing job descriptions: Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get the candidate to read the NEXT sentence! So, you should always put the most important information first. Examples: Your opening lines… Read more »

7 Easy Tips for Writing a More Effective Job Description

Posted by & filed under Writing Job Descriptions.

1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words.   2. Include Brand Names THEY Care About Forget… Read more »

10 Examples of the Best Job Ads in 2017

Posted by & filed under Job Ads, Job Descriptions.

Here are 10 examples of job ads worth looking at, whether you are revamping your own or just looking for creative job ad ideas. Last year Ongig published 10 Awesome Job Descriptions and we are already seeing many companies (big and small) making vast improvements to their job ads which show you just how fast they are evolving…. Read more »

Taleo ATS Clients: You Can Still Have Great Looking Job Descriptions!

Posted by & filed under Job Ads, Job Descriptions.

Digital candidate experience, employer branding, and talent attraction are becoming key initiatives in recruiting and talent acquisition. Yet many applicant tracking systems (like Taleo) are falling short in these areas. We’ll break down a generic/default Taleo job description and then show you a couple of employers (Taleo clients) who use a recruitment marketing platform to… Read more »