How and Why to Attract Former Felons in Your Job Postings

Posted by & filed under Job Ads.

With unemployment in the U.S. at the lowest rate (3.9%) in 19 years, companies like Apple, Boeing, McDonalds and Delta Airlines are hiring former felons. New York Governor Andrew Cuomo describes this massive talent pool: “70 million Americans have a criminal record—that’s 1 in 3 adults. There are currently 2.3 million people behind bars in this… Read more »

Using Workday Recruiting ATS? Here Are Key Areas to Optimize

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Are you an employer using the Workday ATS? Workday Recruiting has grown to become a top applicant tracking system among employers. For example, Workday edged out Taleo as the #1 ATS used by Fortune 500 companies according to our recent ATS report for Fortune 500 companies:   As Workday continues to be a top ATS system,… Read more »

How Does Jeff Bezos Score Writing His First Amazon Job Ad?

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Early Amazon employee Glenn Fleishman told Internet History Podcast that Amazon had a hard time hiring developers in its early days. We decided to run Amazon’s first known job posting (from August 22, 1994) through Ongig’s Text Analyzer software to see how his job description text scores using today’s best technology. Ongig’s Text Analyzer is… Read more »

Caution: Avoid These 3 “Exclusionary” Personal Pronoun Mistakes in Job Descriptions

Posted by & filed under Writing Job Descriptions.

Using the wrong personal pronoun (he, she, his, her, etc.) can turn off groups of candidates. Here are 3 examples of personal pronouns NOT to use along with synonyms I recommend.   Personal Pronoun/Job Description Tip #1: Don’t  Refer to Candidate as “He” Check out this first job ad below. In the second paragraph it… Read more »

9 Winning Employer Brand Marketing Strategies

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Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »

7 Best Practices for Using Bullets in Job Descriptions

Posted by & filed under Writing Job Descriptions.

How many bullets should you use in a job description? Does your job posting have too many bullets? Great questions. I’ve been asked a bunch of these job description bullet-related questions. I did my best to answer those and more below. It’s all the best practices I know about the most effective use of bullets… Read more »

12 Examples of Poorly Written Job Descriptions

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Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »

15 Best Job Ads Examples (2019)

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Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »

5 Lessons I Learned from Cynet’s “Preferably Caucasian” Job Posting Debacle

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When Cynet Systems, an Inc. 5000 company out of Ashburn, Virginia, had its job posting debacle last month, I decided not to write about it. Cynet CEO Nick Budhiraja and his team had reached out to Ongig (we have software that helps avoid such issues). I thought I’d hold off on giving my take on… Read more »

Why Starting Your Job Postings with “About Us” is Usually a Mistake

Posted by & filed under Writing Job Descriptions.

Where should your “About Us” section go in a job posting? The start? The middle? The end? If you guessed the start, you’re not alone, but you might be in for a surprise about its effectiveness. An informal survey of job postings on Indeed, Glassdoor and Google for Jobs shows that 53.8% of employers start… Read more »

5 Storytelling Steps to Transform Your Career Site

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If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

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If you’re into employer branding, you’re in for a treat. Below is my interview with Andrew Levy. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Jason Webster of Ongig/Glassdoor/Greenhouse fame was there too. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a… Read more »

6 Steps for Creating the Best Job Postings (with Template)

Posted by & filed under Job Postings.

The best job postings are structured, informative and content-rich. Here’s a job posting template/checklist to best attract, engage and convert candidates: Checklist for Creating the Best Job Postings Feature Video or Image Your hero media (video/image) should be “above the fold” (like in a magazine or newspaper article). This helps your job posting to get… Read more »

Employer Branding Strategies for Job Descriptions (The Ultimate List)

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Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list.   Employer Branding on Job Descriptions vs Company Career Page… Read more »

Creating a New Company Career Site: The Definitive Guide

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It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »