9 Winning Employer Brand Marketing Strategies

Posted by & filed under Employer Branding.

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »

7 Best Practices for Using Bullets in Job Descriptions

Posted by & filed under Writing Job Descriptions.

How many bullets should you use in a job description? Does your job posting have too many bullets? Great questions. I’ve been asked a bunch of these job description bullet-related questions. I did my best to answer those and more below. It’s all the best practices I know about the most effective use of bullets… Read more »

12 Examples of Poorly Written Job Descriptions

Posted by & filed under Writing Job Descriptions.

Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »

15 Best Job Ads Examples (2019)

Posted by & filed under Job Ads.

Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »

5 Lessons I Learned from Cynet’s “Preferably Caucasian” Job Posting Debacle

Posted by & filed under Writing Job Descriptions.

When Cynet Systems, an Inc. 5000 company out of Ashburn, Virginia, had its job posting debacle last month, I decided not to write about it. Cynet CEO Nick Budhiraja and his team had reached out to Ongig (we have software that helps avoid such issues). I thought I’d hold off on giving my take on… Read more »

Why Starting Your Job Postings with “About Us” is Usually a Mistake

Posted by & filed under Writing Job Descriptions.

Where should your “About Us” section go in a job posting? The start? The middle? The end? If you guessed the start, you’re not alone, but you might be in for a surprise about its effectiveness. An informal survey of job postings on Indeed, Glassdoor and Google for Jobs shows that 53.8% of employers start… Read more »

5 Storytelling Steps to Transform Your Career Site

Posted by & filed under Company Career Site.

If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Posted by & filed under Employer Branding.

If you’re into employer branding, you’re in for a treat. Below is my interview with Andrew Levy. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Jason Webster of Ongig/Glassdoor/Greenhouse fame was there too. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a… Read more »

6 Steps for Creating the Best Job Postings (with Template)

Posted by & filed under Job Postings.

The best job postings are structured, informative and content-rich. Here’s a job posting template/checklist to best attract, engage and convert candidates: Checklist for Creating the Best Job Postings Feature Video or Image Your hero media (video/image) should be “above the fold” (like in a magazine or newspaper article). This helps your job posting to get… Read more »

Employer Branding Strategies for Job Descriptions (The Ultimate List)

Posted by & filed under Employer Branding.

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list.   Employer Branding on Job Descriptions vs Company Career Page… Read more »

Creating a New Company Career Site: The Definitive Guide

Posted by & filed under Company Career Site.

It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »

5 Stats & Tips on Gender Diversity Recruiting

Posted by & filed under Recruiting Strategies.

“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” – LinkedIn Global Recruiting Trends Report I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy.   1. “Men apply for a job when… Read more »

What’s The Difference Between a Job Description, Job Posting and Job Ad?

Posted by & filed under Job Descriptions.

We’ve had some people ask about the difference between job descriptions, job postings and job ads. It’s a valid question since these terms are often used interchangeably. Here’s some clarity: What is a Job Description? A job description is the most common term for anything related to a job page. The reason? The job description… Read more »

10 of the Best Job Descriptions in 2019

Posted by & filed under Job Descriptions.

If you look at the best job descriptions (below) you’ll notice a pattern. Most have: Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them! Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the… Read more »

3 Examples of SuccessFactors ATS Job Page Overlays

Posted by & filed under Job Pages.

If you’re a SuccessFactors ATS customer you may be looking for ways to customize your SuccessFactors pages. As one TA leader told me: “I want to complete control of the UI of the job!” The SuccessFactors ATS, like other ATS’s, is mostly focused on “tracking” (not “attracting”) candidates. As they should be. Here’s an example… Read more »