Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)

Posted by & filed under Writing Job Descriptions.

The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. What if I told you I could improve the effectiveness of your JDs by 40%? To do that, I recommend you write your job postings at around an 8th grade or… Read more »

Is Now the Time to Hire a “Chief Job Description Officer” ?

Posted by & filed under Job Descriptions.

There’s one thing that every growing employer has in common: job descriptions. And they have lots of problems/projects related to job descriptions. Talent acquisition leaders ask me/Ongig for help: adding video and pics to their job descriptions; adding recruiting widgets (LinkedIn, Glassdoor, Google Maps, etc.) to their job descriptions; rewriting their JDs to be more outward-facing;… Read more »

22 Ideas to Make You a More Proactive Recruiter

Posted by & filed under Recruiting Strategies.

Many of you gave a ton of love to our 5 Ways to Be a More Proactive Recruiter article. It was written by my good friend Jason Webster, an expert on proactive recruiting strategy. I decided you might want a sequel! And congrats! Since you’re reading this I know you are already a more proactive recruiter… Read more »

Indeed Interactive 2018 Highlights: Most Valuable Tweets

Posted by & filed under Conferences.

Indeed Interactive is one of the top Recruiting conferences every year. They provide important data and insights that help employers improve their recruiting processes. If you missed it, don’t worry we’ve curated a list of the most valuable tweets. These tweets cover a range topics including: Job Descriptions Recruiting Employer Branding Diversity and Inclusion Candidate… Read more »

10 Examples of the Best Job Ads in 2018

Posted by & filed under Job Ads.

Job ads are becoming more creative and dynamic. Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Here are some features we’re seeing in job ads that were hardly used just a few years ago: Images and video Unique videos and images based on department, rather than 1… Read more »

The 8 Key Stakeholders in a Job Description Rewriting Project

Posted by & filed under Writing Job Descriptions.

A head of Talent Acquisition asked me the other day:  “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »

10 Tips for Writing Effective Job Descriptions

Posted by & filed under Writing Job Descriptions.

A few tips from my 20+ years of writing job descriptions: Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get the candidate to read the NEXT sentence! So, you should always put the most important information first. Examples: Your opening lines… Read more »

7 Easy Tips for Writing a More Effective Job Description

Posted by & filed under Writing Job Descriptions.

1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words.   2. Include Brand Names THEY Care About Forget… Read more »

10 Examples of the Best Job Ads in 2017

Posted by & filed under Job Ads, Job Descriptions.

Here are 10 examples of job ads worth looking at, whether you are revamping your own or just looking for creative job ad ideas. Last year Ongig published 10 Awesome Job Descriptions and we are already seeing many companies (big and small) making vast improvements to their job ads which show you just how fast they are evolving…. Read more »

Taleo ATS Clients: You Can Still Have Great Looking Job Descriptions!

Posted by & filed under Job Ads, Job Descriptions.

Digital candidate experience, employer branding, and talent attraction are becoming key initiatives in recruiting and talent acquisition. Yet many applicant tracking systems (like Taleo) are falling short in these areas. We’ll break down a generic/default Taleo job description and then show you a couple of employers (Taleo clients) who use a recruitment marketing platform to… Read more »

Hyatt Utilizes Recruitment Videos On Job Descriptions

Posted by & filed under Recruiting Videos, Video Job Descriptions.

Hyatt is using position-specific recruitment videos on job descriptions for key roles (see below). Recruitment videos on job pages is a great strategy for prioritized/key role job openings as we discussed in this article: video job descriptions engage the candidate and increase time on page. These videos aren’t limited by a long list of duties and… Read more »

5 Easy Ways to Build a Killer Talent Community

Posted by & filed under Recruitment Marketing.

If you already have a talent community (congrats!) then I bet you’re missing at least one idea below on how to grow yours. If you don’t have a talent community, then these 5 easy ideas will hopefully show you how easy talent communities are to grow. First, what is a talent community?  A talent community (also called… Read more »

10 Easy Tips to Help Boring Job Descriptions Stand Out

Posted by & filed under Job Descriptions, Recruiting Strategies.

Marketing 101 is that you need to get a prospect’s attention. However, most job descriptions look the same. Here are 10 ideas for you to consider adding to your job pages that will help you stand out. If you want to see a live demo of any of these, you can request a demo with… Read more »

Negative Digital Candidate Experience Looks Like This…

Posted by & filed under Employer Branding.

If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »

S&P Global Adds 4 Employer of Choice Badges to its Job Descriptions

Posted by & filed under Employer of Choice.

When you win an employer of choice award, you should flaunt it wherever candidates hang out — and for most of you, the majority of candidates view your job descriptions (typically more candidates first see your JDs than see your career pages). Check out S&P Global below as an example — they have 4 awards that… Read more »