10 Examples of the Best Job Ads in 2018

Posted by & filed under Job Ads.

Job ads are becoming more creative and dynamic. Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Here are some of the new things we’re seeing job ads that were hardly used just a few years ago: Images and video Unique videos and images based on department, rather… Read more »

8 Key Stakeholders in a Job Description Rewriting Project

Posted by & filed under Writing Job Descriptions.

A head of Talent Acquisition asked me the other day:  “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »

10 Tips for Writing Effective Job Descriptions

Posted by & filed under Writing Job Descriptions.

A few tips from my 20+ years of writing job descriptions: Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get the candidate to read the NEXT sentence! So, you should always put the most important information first. Examples: Your opening lines… Read more »

7 Easy Tips for Writing a More Effective Job Description

Posted by & filed under Writing Job Descriptions.

1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words.   2. Include Brand Names THEY Care About Forget… Read more »

10 Examples of the Best Job Ads in 2017

Posted by & filed under Job Ads, Job Descriptions.

Here are 10 examples of job ads worth looking at, whether you are revamping your own or just looking for creative job ad ideas. Last year Ongig published 10 Awesome Job Descriptions and we are already seeing many companies (big and small) making vast improvements to their job ads which show you just how fast they are evolving…. Read more »

Taleo ATS Clients: You Can Still Have Great Looking Job Descriptions!

Posted by & filed under Job Ads, Job Descriptions.

Digital candidate experience, employer branding, and talent attraction are becoming key initiatives in recruiting and talent acquisition. Yet many applicant tracking systems (like Taleo) are falling short in these areas. We’ll break down a generic/default Taleo job description and then show you a couple of employers (Taleo clients) who use a recruitment marketing platform to… Read more »

Hyatt Utilizes Recruitment Videos On Job Descriptions

Posted by & filed under Recruiting Videos, Video Job Descriptions.

Hyatt is using position-specific recruitment videos on job descriptions for key roles (see below). Recruitment videos on job pages is a great strategy for prioritized/key role job openings as we discussed in this article: video job descriptions engage the candidate and increase time on page. These videos aren’t limited by a long list of duties and… Read more »

5 Easy Ways to Build a Killer Talent Community

Posted by & filed under Recruitment Marketing.

If you already have a talent community (congrats!) then I bet you’re missing at least one idea below on how to grow yours. If you don’t have a talent community, then these 5 easy ideas will hopefully show you how easy talent communities are to grow. First, what is a talent community?  A talent community (also called… Read more »

10 Easy Tips to Help Boring Job Descriptions Stand Out

Posted by & filed under Job Descriptions, Recruiting Strategies.

Marketing 101 is that you need to get a prospect’s attention. However, most job descriptions look the same. Here are 10 ideas for you to consider adding to your job pages that will help you stand out. If you want to see a live demo of any of these, you can request a demo with… Read more »

Negative Digital Candidate Experience Looks Like This…

Posted by & filed under Employer Branding.

If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »

S&P Global Adds 4 Employer of Choice Badges to its Job Descriptions

Posted by & filed under Employer of Choice.

When you win an employer of choice award, you should flaunt it wherever candidates hang out — and for most of you, the majority of candidates view your job descriptions (typically more candidates first see your JDs than see your career pages). Check out S&P Global below as an example — they have 4 awards that… Read more »

How To Eliminate A Negative Candidate Experience On Your Job Descriptions

Posted by & filed under Candidate Engagement, Job Descriptions.

Softwareadvice.com ran a survey of around 300 job seekers to figure out the top pain points of the online job application process. There was a section about job descriptions and what candidates felt were most negative about them:   Here’s how you can alleviate these pain points: Problem: Job Description lacks detail. Detail is key… Read more »

Google Now Shows 10 to 15 Pictures per Job Description

Posted by & filed under Employer Branding, Job Descriptions.

If you thought recruiting against Google was already tough, it just got a bit tougher — they now include 10 to 15 pictures of their culture in most of their job descriptions. Check it out below! But don’t fret — you can add video, pictures, chat, ratings & reviews and tons of other features to your… Read more »

Boost Free Google Traffic 40% in One Month Through Schema.org

Posted by & filed under Recruitment SEO.

If you use an applicant tracking system to generate your job descriptions, chances are that you’re leaving a bunch of Google and other search traffic on the table because you’re neglecting to adhere to Schema.org. One client of ours saw an increase in Google traffic of 45% in the very first month they began adhering… Read more »

Writing An Effective Job Ad With A Talent Acquisition Pro

Posted by & filed under Job Descriptions.

I’ve really enjoyed getting to know Scott Birkhead recently. In addition to his role as Director Talent Acquisition at Korn/Ferry Futurestep, he has run his own career coaching business, is an enthusiastic student of direct marketing gurus like Perry Marshall and Dan Kennedy and is a job ad guru. We got to talking about how… Read more »