Employer Branding Strategies for Job Descriptions (The Ultimate List)

Posted by & filed under Employer Branding.

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list.   Employer Branding on Job Descriptions vs Company Career Page… Read more »

3 Types of Job Description Software (and Why Each Matters)

Posted by & filed under Job Descriptions.

In my view, there are 3 major types of job description software now available. And each has its own purpose. Here they are: 1) Candidate Experience Job Description Software Some clients of applicant tracking systems are not satisfied with the ATS job pages. It might be because: The URL shown is that of the ATS… Read more »

6 Reasons to Include Commute Time on Job Ads

Posted by & filed under Job Ads.

The commute to work is a huge factor in recruiting and considering candidates. Out of the 1,000’s of job ads we’ve looked at, <1% include this information. Long commute times result in more stress, late attendance and missed meals. All of these things contribute to low job satisfaction (an employer’s nightmare). An Example of Commute Information… Read more »

5 Uses of Chatbots in Recruiting

Posted by & filed under AI Recruitment.

Chatbots is a new tech concept getting a lot of attention in recruiting and beyond. I don’t think that chatbots is the Holy Grail for any one thing in recruiting. I believe that Chatbots will instead become a ubiquitous interface for different parts of the recruiting process. I’ve looked at a few uses of chatbots and… Read more »

Boost Your “Digital” Candidate Experience with Job Page Overlays

Posted by & filed under Job Pages.

What is a Job Page Overlay? A job page overlay (or job wrapper) is a design layer you put over your applicant tracking system to generate new job pages. This  makes your pages more engaging and attractive to candidates. You get a higher time on page and apply rate. Why Use a Job Page Overlay… Read more »

How to use Candidate “Commitment Theory” to Boost Engagement & Apply Rates

Posted by & filed under Candidate Engagement.

Entrepreneur Magazine once wrote about how the job descriptions my Ongig software created for our clients caused candidates to spend up to 5 minutes and 23 seconds viewing the ad (more than 6X the time spent on typical job ads at the time). At the heart of this high candidate engagement is what I call… Read more »

Job Board Summit 2018: Most Valuable Tweets

Posted by & filed under Conferences.

The Job Board Summit is an annual conference presented by Jobg8. Based on recruiting, The Job Board Summit looks into new technology, recruiting, recruitment marketing and much more. Special thanks to Matt Charney, Steve Levy, Ben Forstag, Jackye Clayton for keeping all of us up to date through Twitter. We put together a list of the… Read more »

The Top 10 Problems TA Leaders Tell Me About

Posted by & filed under Recruiting Strategies.

My job is awesome. I chat with talent acquisition leaders most of the day, and then I work with the Ongig team to create software to (hopefully) solve those problems! About a year ago, I started a spreadsheet of the problems TA leaders shared with me. I decided to now share them with you —… Read more »

Beware of These “False Positives” When Candidates Search Your Career Site

Posted by & filed under Company Career Site.

Most company career sites have crappy job search capabilities (see Company Career Site Job Search is Likely Dead). And crappy job search = crappy candidate experience. Some of you have told me you sometimes can’t even find your own open reqs on your career site! Ouch! But you might not know about another problem: how… Read more »

Epsilon’s Unique “Welcome to…” Page for Candidate Experience

Posted by & filed under Employer Branding.

I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: WelcometoEpsilon.com. It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Posted by & filed under Job Descriptions.

Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

Your Company Career Site Job Search is Dead

Posted by & filed under Company Career Site.

How would you like 70%+ more quality candidates surfing around your career site? If yes, you’re going to want to read on! On Oct. 12th, As I strode over from the old-fashioned MGM Grand hotel (where I was staying) to the tony Venetian Resort on the Vegas Strip, I was more than a bit nervous…. Read more »

3 Tips from U.S. Acute Care’s Branded Job Descriptions

Posted by & filed under Job Descriptions.

You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »

5 Engaging “Overlays” For iCims ATS Job Pages

Posted by & filed under Job Descriptions.

If you’re an iCIMS client, you might want more engaging job descriptions than the out-of-the-box iCIMS job page which often looks something like this:   Below are 5 examples of iCIMS clients using “overlays” to give themselves job pages with stronger branding and candidate engagement.   1. T-ROC Big Title — They treat the job title… Read more »

10 Examples of an Awesome Company Career Page

Posted by & filed under Company Career Site.

If you want to have the best company career page, look at some of the career home pages below. Some are terrific all the way through and others have a couple of awesome ideas you can borrow. GoDaddy Company Career Page Attention-grabbing hero media Custom header with career-oriented links Video of company culture Employer of Choice awards/badges… Read more »