The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »
GEICO Goes Local With Location-Based Microsites
It’s a challenge for enterprise companies to cater to candidates by location. Yet the payoff can be huge, because candidates are hungry for the most relevant information available about job opportunities. Candidates scour the internet for specifics on jobs they are considering. They want more than just the job description. They want details about the… Read more »
Talent Management Starts With Employer Branding
The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »
5 Ways HR Executives Can Boost Employee Retention
The economy revved up in 2014, and that’s good for business. Unemployment is at it’s lowest point since 2009 at 5.6%, and that’s great for employees. Except for one major caveat. Employee wages have remained stagnant over the last five years, and even took a dip in December 2014. The combination of available job opportunities and… Read more »
Build A Candidate Pipeline With LinkedIn Publisher
LinkedIn’s move to become “The Definitive Professional Publishing Platform” is taking shape. Less than one year after providing mainstream access to LinkedIn members, the results are compelling. In December 2014, I published an article titled “Uber Job Ad Reveals Company Mindset” on LinkedIn. I was astonished by the results: 111K+ views, 500+ likes, and 200+… Read more »
It’s Time To Embrace Glassdoor
Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »
New CEO Takes To Twitter For Recruiting
A promoted tweet came across my feed about a month ago that caught my attention. It was the new CEO of a San Francisco startup talking about recruiting, and communicating with candidates. I immediately liked the idea because it stood out. Think about how common the narrative for San Francisco startups has become…. Read more »
Evergreen Jobs
I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »
Uber Job Ad Reveals Company Mindset
I’m not an Uber-hater. I use the service every couple of months, and I’ve always had a positive experience. What I am is an employment branding strategist. I live in the online recruiting world every day. This includes assessing job descriptions. I’ve read thousands of them in 2014, and I just read one for Uber that… Read more »
Top 17 LinkedIn Mobile Job Ad Platforms [SlideShare]
LinkedIn says they are on their way to having 50% of their traffic being mobile. This trend cannot be ignored if you spend time, money, and/or resources on: 1. LinkedIn Recruiter — Jobs advertised through InMail, postings, and sharing 2. Job Wrapping — Automatically posting multiple jobs from your ATS to LinkedIn 3. Job Postings… Read more »
Will Workday “Eat Taleo’s Lunch”?
* Update on June 30, 2016. Interestingly, subsequent to this article, Taleo and Workday both ranked #1 for different things in the recent Top 70 ATS’s Research Report (Taleo is #1 in market share and Workday is #1 in market share growth year to year) A former Taleo exec commented to us the other day… Read more »
The Makings of a Modern Job Description
For all of the energy and resources being poured into Employer Branding, one major pain point still remains: job descriptions. Job descriptions are easy to pick on, and for good reason. Most of them are text-riddled, mis-formatted, non-mobile friendly web pages that you wouldn’t send to your best friend. It’s not like most companies don’t… Read more »
Is Your Recruiting Process Broken?
“Our recruiting process is broken”. I’m hearing this more and more from Talent Leaders lately. It’s usually a comment made made out of frustration. Many companies execute most of the recruiting process very well, yet nearly all employers have at least some glaring deficiencies. Here are 6 parts of the recruiting process to examine to see… Read more »
The Top 5 ATS’s by Google Search Traffic
After the popular Top 50 Applicant Tracking Systems article we shared last month, we thought we’d look at the top 5 ATS’s based on Google search traffic (courtesy of Google Trends). You can click the trend line below to refine the search more (including adding other ATS search terms). Disclaimer: We at Ongig share this type… Read more »
ADP Spin-Off Launches New Employer Brand in 45 Days
When Ongig held our first kick-off meeting with ADP on the morning of August 15th about their huge Dealer Services spin-off, we were impressed by their ambitious goal: launching a complete new employer brand along with careers site and overhaul of job descriptions within 45 days (by October 1st) — the new business would immediately… Read more »
