Do you have too many candidates for certain positions? Check out what Delta Air Lines is doing — they are using video job previews for their 12 categories of job descriptions to help candidates self-select out of applying.
Here’s an example of the video they use for their Flight Attendant jobs:
And here’s an example of the video job preview (actually 2 videos) they use for their Reservations Sales jobs:
Delta’s Director of Talent Acquisition Glen Johnson tells Recruiting Trends that they have far more applicants than available jobs and want to help candidates “self-select out”:
“We want to make sure they understand that these jobs — flight attendant, ground mechanic, ticket agent — may seem cool but they also have downsides, so that candidates are better prepared to understand whether they really want a particular job,”
Delta’s approach is similar to the one Nationwide Insurance takes with their “Realistic Job Preview” (see Nationwide Increases Quality of Hire through “Realistic Job Preview”).
If you’d like to reserve time with me and my team on how to leverage video job ads to boost quality (or quantity!), you can reserve a time here from my calendar.
Note: For more data and insight on video job descriptions visit Ongig’s Video Job Description Guide.
