If you’re building a new company career site, here are 15 features for you to consider to attract, engage and convert candidates. 1. A Compelling Headline— It’s a shame that most company career home pages use just “Careers” or “Jobs” as their headline. Boring. Instead, write like a copywriter and be attention-grabbing (Huge Inc.) or Activision (pictured… Read more »
Improve Your Recruiting with Video Job Descriptions
The job description marketing platform Ongig did a study on video job descriptions in 2014 and found that Video Job Ads Get 487% Pop Over Text Job Ads. Recently in February 2016, Recruiter.com did an article on video recruitment called Press Play on Your Video Recruitment Efforts where they conducted a similar study on video job description engagement… Read more »
8 Ideas To Visually Optimize Your Company Career Site
Fostering candidate engagement and attracting potential candidates to your career site is easier said than done. Some ways your company can succeed in doing this is having a visually attractive career site that include features like eye-catching images, short and descriptive videos, and popular/enticing color schemes. We’ll go over 8 ideas that will help you… Read more »
5 Steps to an Employer Branding Strategy For Instagram
We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »
Sutherland’s Evergreen Jobs Landing Page
If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »
The Top 19 Recruitment Software Solutions on the Web
There’s a cool new Web tool called SimilarTech that we checked out recently to see the top online recruitment software solutions being used around the world. There are 83,161 Web sites using one of the 19 recruitment software solutions below. This list is similar to the The Top 100 ATS list we put out recently though it is shorter and includes a… Read more »
12 Tips For Companies That Recruit in India
I recently met with Indian futurist Arjun Khanna — he’s had an interesting background representing the Indian presence of multi-nationals such as CBRE, A.T. Kearney, Hewit Associates and Mercer. Heck, he was even Chief Happiness Officer of Bennetton Group in India. I asked him for recruiting tips for businesses choosing to launch a new presence in… Read more »
Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”
The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »
Companies Are Getting Serious About Employer Branding
Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »
King’s New Recruiting Video of an Indoor Forest Just Released
Check out King (mobile entertainment video game maker) and video of their new office space. For those of you with interesting offices, if you got it, flaunt it! Something cool like this could be a deciding/tiebreaking factor in whether your next star candidate decides to apply to your company. Hats off to King… Read more »
Stripe Announces That Groups of 2 to 5 People Can Apply as a Team
Stripe just announced a cool new idea for hiring techies, designers and product people — they call it “Bring Your Own Team” or BYOT. Stripe’s blog post outlined the following steps for this group-apply approach: Any group of 2 to 5 people can apply as a team The group identifies which role they are applying for… Read more »
Boost Free Google Traffic 40% in One Month Through Schema.org
If you use an applicant tracking system to generate your job descriptions, chances are that you’re leaving a bunch of Google and other search traffic on the table because you’re neglecting to adhere to Schema.org. One client of ours saw an increase in Google traffic of 45% in the very first month they began adhering… Read more »
These Taleo-Based Job Descriptions by Assurant Got My Attention
I look at hundreds of job descriptions every week and I think the JDs by Assurant insurance (example below) are some of the better ones powered by Taleo’s applicant tracking system that I’ve seen in a while. From the HTML it looks like they used an agency (TMP) to do this with an iFrame that allows them… Read more »
5 Calls-to-Action to Make Your Job Descriptions More Effective
You’ve likely heard that job candidates should be considered the buyer with you the employer being the seller. And if you want your candidates to “buy” you need the right calls-to-action at the job description level. And it’s more than just the Apply button. Here are the 5 CTAs (calls to action) we find to most effectively… Read more »
Do Your Job Descriptions Pass the “Google Mobile-Friendly” Test?
If you haven’t run your job descriptions through Google’s Mobile-Friendly Test, you should definitely give it a whirl. If your JDs don’t pass the Google Mobile-Friendly test, Google will send you less traffic. To see if you pass, all you do is go to the Google Developers Mobile Friendly Test page and type in the URL… Read more »
