How Unreadable is Your EEO Statement?

Posted by & filed under Diversity and Inclusion.

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Thank you to the 15,000+ people who read my 10 Samples of an Effective EEO Statement. Let’s dig deeper into the readability of EEO statements! Did you see how an effective job ad should be written at the 8th grade or lower? Were you as surprised as me at the power of writing in Plain English for busy… Read more »

5 Creative Features to Add to Your Company Career Site

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Company career sites keep getting better and better. Finding new ways to attract and engage job seekers once they hit your careers site is getting harder. Here are 5 company career site features to help get your creative juices flowing: 1. Diversity Pie Chart If you’re serious about diversity, why not show your data. Pandora and… Read more »

Entelo Recruiting Automation Summit ’18: Most Valuable Tweets

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Entelo put on their annual Recruiting Automation Summit last week. They provided some great insight on the future of recruiting and the new wave of recruiting tools. Here are the top tweets we curated from Entelo’s Recruiting Automation Summit ’18: AI nirvana results. “I think everyone in this room wants that.” #RecruitingAutomation pic.twitter.com/Fe3a2xAp7Y — Jen… Read more »

Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)

Posted by & filed under Writing Job Descriptions.

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The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. What if I told you I could improve the effectiveness of your JDs by 40%? To do that, I recommend you write your job postings at around an 8th grade or… Read more »

Use A.I.-based “Recommended Jobs” to Capture the 80% of Candidates that Get Away

Posted by & filed under Job Descriptions.

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Only 20% of candidates click apply on your job postings (see the “Hiring Funnel” section of this ERE article. for the full funnel). So what about the other 80% who did not apply? How many great candidates simply “got away”? One reason the 80% don’t apply is that you didn’t show the right job to them…. Read more »

Google Will Now Penalize You If Your Closed Jobs are Open

Posted by & filed under Recruitment SEO.

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Are your public job postings that are no longer open still actually open? It pays to make sure. Too many job seekers are getting job search results for jobs that are no longer open, causing Google to take action. Google will now penalize you in Google search results if any job postings are no longer open…. Read more »

Employer Branding Strategies Conference 2018: Most Valuable Tweets

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The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand Content strategy for your employer brand Strategies for refreshing your employer brand Company use cases (CVS, Fidelity, Phillips) Measuring employer brand (metrics, KPIs) Leveraging employees in employer brand… Read more »

Is Now the Time to Hire a “Chief Job Description Officer” ?

Posted by & filed under Job Descriptions.

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There’s one thing that every growing employer has in common: job descriptions. And they have lots of problems/projects related to job descriptions. Talent acquisition leaders ask me/Ongig for help: adding video and pics to their job descriptions; adding recruiting widgets (LinkedIn, Glassdoor, Google Maps, etc.) to their job descriptions; rewriting their JDs to be more outward-facing;… Read more »

22 Ideas to Make You a More Proactive Recruiter

Posted by & filed under Recruiting Strategies.

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Many of you gave a ton of love to our 5 Ways to Be a More Proactive Recruiter article. It was written by my good friend Jason Webster, an expert on proactive recruiting strategy. I decided you might want a sequel! And congrats! Since you’re reading this I know you are already a more proactive recruiter… Read more »

Indeed Interactive 2018 Highlights: Most Valuable Tweets

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Indeed Interactive is one of the top Recruiting conferences every year. They provide important data and insights that help employers improve their recruiting processes. If you missed it, don’t worry we’ve curated a list of the most valuable tweets. These tweets cover a range topics including: Job Descriptions Recruiting Employer Branding Diversity and Inclusion Candidate… Read more »

5 Free Tools to Write Better Job Descriptions

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If you need to write better job descriptions, there are a few great free tools to use. 1. Hemingway App Just copy and paste your job description text into Hemingway and you can see things like: The grade level of your writing (this IBM job description is at the 14th-grade level which is “poor” and… Read more »

5 Easy Ways to Have More Consistent Job Descriptions

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Are your job descriptions consistent? If not, you risk confusing candidates and causing more work for your hiring managers and recruiters. Consistent job descriptions can also cut time-to-fill — specifically, the time it takes to get from req to candidate screenings (which can easily take 3+ weeks). Here are a few ways to have more… Read more »

How To Get Your Job Postings on Google For Jobs

Posted by & filed under Recruitment SEO.

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Schema markup has become a major, yet underused, SEO tactic for recruiting. Optimizing your job pages for SEO can cause a leap in applications from Google, Bing and others. What is Schema? It’s a way for search engines to more easily read, analyze and classify your job postings. Your job postings should have schema markup… Read more »

5 Tips for Creating a Company Career Blog That Recruits For You

Posted by & filed under Recruiting Strategies.

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Content has become a proven channel for lead generation and can easily be applied to your recruiting efforts. If your company is thinking about starting a career blog or just creating recruiting content in general, here are some tips you might find helpful:   1. Stay Consistent A key characteristic of any successful blog is… Read more »

Beware of These “False Positives” When Candidates Search Your Career Site

Posted by & filed under Company Career Site.

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Most company career sites have crappy job search capabilities (see Company Career Site Job Search is Likely Dead). And crappy job search = crappy candidate experience. Some of you have told me you sometimes can’t even find your own open reqs on your career site! Ouch! But you might not know about another problem: how… Read more »