If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »
Posts Tagged:SEO
Boost Free Google Traffic 40% in One Month Through Schema.org
If you use an applicant tracking system to generate your job descriptions, chances are that you’re leaving a bunch of Google and other search traffic on the table because you’re neglecting to adhere to Schema.org. One client of ours saw an increase in Google traffic of 45% in the very first month they began adhering… Read more »
Do Your Job Descriptions Pass the “Google Mobile-Friendly” Test?
If you haven’t run your job descriptions through Google’s Mobile-Friendly Test, you should definitely give it a whirl. If your JDs don’t pass the Google Mobile-Friendly test, Google will send you less traffic. To see if you pass, all you do is go to the Google Developers Mobile Friendly Test page and type in the URL… Read more »
7 Steps to Writing the Best Job Descriptions
Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Note: If you’re looking for an automated way to write/rewrite job descriptions, check out Ongig’s new Text Analyzer… Read more »
How “Attractive” Is Your Careers Site?
You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »
Recruiting Q&A: Analytics with Groupon & Charles Schwab
Last week we wrote about the 5 basic metrics for your careers site. The article was inspired by two talent leaders we talked to who are using Google Analytics to better understand their careers site and candidate experience. As a follow up, we invited these two talent leaders to share more about how they got… Read more »
“Little Data”: 5 Basic Metrics For Your Careers Site
Being a recruiting nerd, I was excited when two separate talent leaders told me last week that they spend several hours each month in Google Analytics. During hundreds of conversations with talent leaders over the last two years, this has been a rarity. To have two in one week was refreshing. Refreshing because Google Analytics… Read more »
The Psychology in Managing the Candidate Experience
I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and… Read more »
11 “Must See” Recruiting Stats From Ongig In 2013
In case you missed it, we spent New Year’s Eve tweeting 11 data points we discovered about online recruiting from our platform in 2013. Nothing here is based on opinion, it’s based on the data we’ve pulled directly out of our platform for the previous year. Cheers to a prosperous 2014, and follow us on… Read more »
Why Your Careers Site Should Be The Center Of Your Recruiting Universe
I was inspired recently when reading an article by Lisa Jones published on The Undercover Recruiter. The title of her article was “Why Your LinkedIn Company Page Is Still More Important Than Your Website“. The article caught my attention as I’m looking at careers sites daily, and breaking down the data on how they perform…. Read more »
How YouTube Is Hurting Your Recruiting Strategy
Video has become an effective tool in recruiting. Most Talent Leaders realize that video tells a better story than a text-based job description and 30 minute phone call. Ongig’s platform confirms that theory as we see an average time of 4 minutes 25 seconds on each of our job pages. And that average is aggregated… Read more »
How a Comments Section Makes Your “Recruiting SEO” Explode
Ongig believes that one day all job pages will have live interactivity such as a comments/chat feature. First off, it’s a great experience for the candidate — they get their questions answered (questions that often aren’t answered in a standard job posting). But it’s great for internal recruiters too — especially for search engine optimization… Read more »
Social Recruiting Surprise: Google Beats Facebook, Twitter & LinkedIn (Combined) In Job Traffic
Ever wonder where all the traffic to your job postings comes from? Ongig took a look at our last 100,000 visits to the “social job descriptions” we help power for our employer users (and thus have visibility into via analytics). Given that Ongig specializes in “social job descriptions,” the results surprised us!
The 5 Things Everyone Should Know About SEO in Job Descriptions
No one but Larry and Sergey know the secret sauce in Google’s algorithm, but there are 5 principles to help you “think like Google” that will help your SEO (search engine optimization) for your job description. 1) The URL Should Be In Plain English Let’s start at the top: the URL. The basic rule of… Read more »
Avoid These 3 Mistakes & Your Job Posting Won’t Suck
If you need to create a job description, we’d prefer you use Ongig and have yourself a next-gen “social job description.” But if it is absolutely necessary for you to write a job description through some other means, please try to avoid making these 3 mistakes. 1) A Robotic-Looking URL The URL for a job description needs… Read more »
